Kevin Keller Defends the Integrity of the CFP® Mark

Interesting developments have occurred over at Financial Advisor magazine’s online extras this week.  First, on April 6, Dr. Somnath Basu wrote an article titled Restoring Trust in the CFP Mark.  I encourage you to read it.

While Dr. Basu is correct that the industry needs to do better in its service to clients, he lumps CFP® practitioners together with all financial service professionals, whether they be regulated or not.

So in response, CFP Board CEO Kevin Keller published a response to Dr. Basu titled In Defense of the CFP Mark.  Keller clarifies several of Dr. Basu’s misconceptions in his original article and stresses how all advisers must operate with “full accountability and transparency” to clients.

Take a few mintues to read these articles and post comments on FA Magazine’s website.

Update: Now read this post by Dr. David Edward Marcinko at the Medical Executive Post. Dr. Marcinko finishes his comments with this:

And so, why do I shake my fist at Somnath Basu? It’s admittedly with congratulations, and a bit of schadenfreude, because he wrote an article more eloquently than I ever could, and will likely receive much more publicity [good or slings-arrows] for doing so. You know, it’s very true that one is never a prophet in his own tribe. Oh well, Mazel Tov anyway for stating the obvious, Somnath. The financial services industry – and more specifically – the CFP® emperor have no clothes! Duh!

Tags:

No Responses to “Kevin Keller Defends the Integrity of the CFP® Mark”

  1. WordPress › Error

    There has been a critical error on this website.

    Learn more about troubleshooting WordPress.