Plantly launches “missing allocation tool” to the public

Brooklyn-based startup launches free asset allocation planning tool to the public

Investors (read: your future clients) have an ever-increasing array of options to obtain financial advice online. You’ve read about sites and apps like Personal Capital, Betterment, SigFig, and Wealthfront on FPPad before.

Plantly, a Brooklyn-based startup, is the latest financial services startup seeking to lower the barriers between investors and access to investment guidance.

On Plantly’s website, users can select from a range of five plans arranged by targeted return and level of risk. Each week the five plans are optimized to adjust their asset allocations according to Plantly’s proprietary risk/return models.

Ideally, according to Plantly’s website, investors select a plan based on their tolerance for risk and expectation for return, allocate their own portfolio according to the plan, and reevaluate plans annually. Plantly plans begin with principles from Harry Markovitz’s Modern Portfolio Theory that are then run through custom forecasting, probability, and scenario engines to identify potential outcomes of individual plans.

There’s a lot more detail behind Plantly on its website, and when I stop traveling, I hope to have a chance to virtually sit down with Plantly’s founders for some additional insight.

It’s an intriguing option among the suite of online investment tools, especially for the do-it-yourself investor seeking allocation guidance supported by reasonable thought and scenario testing (though no back testing will ever produce a loss-proof allocation).

 

 

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