Advisers must hide LinkedIn Endorsements to avoid compliance violations
Update 01/21/2013! LinkedIn is rolling out completely new profile designs to users, changing the way Endorsements are managed. Go read How to hide LinkedIn Endorsements on the new LinkedIn profile design now and watch the screencast reflecting the new changes.
As a financial adviser, you’re well aware that you can’t use client testimonials in any of your marketing materials. SEC and FINRA regulations prohibit the use of client testimonials (see: Adviser Use of LinkedIn May Violate SEC Rules).
LinkedIn’s latest feature called Endorsements, opens up another issue for financial advisers with LinkedIn profiles. Anyone can visit an adviser’s LinkedIn profile and endorse specific skills and expertise. Considering the broad language against client testimonials, allowing such endorsements should be avoided.
So how do you remove or disable Endorsements from showing up on your profile?
In the screencast below, I walk you though two ways you can prevent Endorsements from showing up on your public profile.
Watch the screencast now and hide any public endorsements on your own profile to avoid triggering compliance violations.