TD Ameritrade adds iRebal to the cloud and offers it for free to affiliated advisers

TD Ameritrade’s rebalancing software will soon be available online via the cloud and at no additional cost to affiliated advisers.

In a press release today, TD Ameritrade Institutional announced that it will soon offer its proprietary iRebal® portfolio rebalancing software directly through the cloud. Also, advisers who custody assets with the custodian can access the web-based version of iRebal for free.

The new version of iRebal will be integrated with TD Ameritrade Institutional’s Veo® adviser platform (see: TD Ameritrade Institutional’s Veo® Open Access to enhance trading, fee billing, and client on-boarding processes), giving advisers access to powerful rebalancing software once reserved for desktop or server installations.

“With iRebal in Veo, advisers can reduce weeks-long processes down to minutes, putting them in a better position to pursue potential opportunities, react to changing market conditions and ultimately provide more valuable service to their clients,” said Tom Nally, president, TD Ameritrade Institutional, in the press release.

Although I have no official metrics, iRebal seemed to have leveled off in its growth of new users, so this move will no doubt put the software package back on the growth track.

Not only that, but eliminating the cost of the software for advisers who custody with TD Ameritrade Institutional should attract a significant number of the company’s 4,500 RIA custody clients.

Because of its high cost of ownership, rebalancing software has historically been within reach of only the largest RIAs.

Now with no fee, iRebal in the cloud puts significant pressure on vendors such as Tamarac, RedBlack, TRX, BlazePortfolio, and more.

The desktop version of iRebal will still be sold to “well-established” advisers, according to the press release, with pricing of a one-time $10,000 implementation fee and AUM-based pricing starting at $20,000.

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