FPPad Bits and Bytes for March 20

On today’s broadcast, learn about the technology one planner selected to launch his new RIA, SigFig launches a free portfolio guidance algorithm for investors, and find out what happens when Tony Robbins mentions your firm in his best-selling book.

So get ready, FPPad Bits and Bytes begins now!

(WatchFPPad Bits and Bytes on YouTube)

Today’s episode is brought to you by ITEGRIA, providers of complete outsourced technology support, security, infrastructure and IT solutions exclusively for RIAs.

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In their new book titled Red Flags, you’ll learn how to protect your firm from cyber-attacks, disasters, and IT compliance risks. Learn more about the Red Flags book by visiting fppad.com/itegria.

Here are the links to this week’s top stories:

Meeting The Requirements To Start Your Own RIA Without Breaking The Bank from Kitces.com

[This weeks top story comes from Michael Kitces’ Nerd’s Eye View, as this week Kitces featured a guest post from financial planner Andrew McFadden. McFadden tells how he was inspired to launch his own RIA after reading a post by Gen Y planner Sophia Bera about her own experience. He recently launched Panoramic Financial Advice for roughly $7,000 and provided a helpful overview of the technology he selected to get his business up and running.

First, McFadden chose Less Annoying CRM after evaluating Redtail and Wealthbox, because of the CRM’s customization options and low price of just $10 a month. Less Annoying CRM does integrate with Google Apps and Mailchimp, but it doesn’t offer integrations to industry programs like financial planning or portfolio management software. But that’s ok, because McFadden didn’t need to buy portfolio management software, as he opted to leverage the services of third-party money manager Frontier Asset Management which uses Fidelity as its custodian.

For planning engagements, McFadden gathers client data using PreciseFP, builds financial plans using MoneyGuidePro, communicates with remote clients via Skype, and gathers electronic signatures using Adobe EchoSign.

So think about the advisors in your business: For $7,000 and a lot of hustling, practically anyone can start new RIA from scratch. So if you’re not investing in your people, your technology, and your compensation plan so that there’s upside potential in your business, don’t be surprised if you witness breakaways from your firm as advisors decide to go out on their own.] Launching a business is hard enough in any industry, but getting through the requirements for setting up an RIA and figuring out the necessary technology vendors and software to have in place when starting a firm can be especially daunting.

SigFig Launches ‘SigFig Guidance’ to Help the 90% of Investors Losing Money Due to Common Mistakes from BusinessWire.com

[Next up is news from SigFig, another player in the online automated investment service arena, that launched a new feature this week called SigFig Guidance. SigFig Guidance uses an online questionnaire and account aggregation to identify an investor’s current portfolio and risk tolerance, and then proceeds to diagnose common problems in the portfolio. SigFig Guidance looks for things like high fees, uninvested cash, excessive risk, and poor diversification, and then offers portfolio recommendations generated by SigFig’s algorithms, all for free.

So does this sound like a second opinion service or a portfolio checkup? That’s because it is. So if you’ve been using a second opinion incentive to attract prospects to your business, you might need to modify your process in light of this new competition.] SigFig, the fastest and most convenient automated investment service, today launched ‘SigFig Guidance’, a free investment tool specifically designed to analyze any portfolio in less than five minutes, offering unbiased, actionable suggestions to optimize returns and reduce fees.

Stronghold takes wraps off robo matchmaker by InvestmentNews

[And speaking of portfolio checkups, this week’s broadcast ends with another new portfolio checkup service, only this one is offered by Stronghold Financial out of San Diego. Now where have I heard that name before? Oh, yes, Stronghold Financial is the business that motivational speaker Tony Robbins promoted in his book, “Money: Master the Game” published back in November, and the firm is led by Robbins’ own advisor Ajay Gupta, which created a bit of controversy on its own.

That aside, what happens when your firm gets mentioned in a New York Times best selling book? You get flooded with leads. In response, Stronghold now offers a free Portfolio Checkup service on its website that uses account aggregation powered by Jemstep in the back end, but instead of taking on thousands of new clients itself, Stronghold is referring those clients out to roughly 100 financial advisors who are part of the Stronghold network, and in return, those advisors pay 25% of the fees generated by each referral back to Stronghold.

So if you feel like your lead generation could use a boost from riding the coattails of Tony Robbins, this is an interesting option to consider at the least, or you could implement Jemstep on your own for a lower fee, but be totally responsible for your own lead generation campaign.] Stronghold Financial, the advisory firm that found itself at the center of controversy last fall because of its ties to self-help guru Tony Robbins, believes its robo-matchmaking service is ready for prime time.

There were no other of stories of interest this week, so enjoy an early start to your weekend!


Watch FPPad Bits and Bytes for March 20, 2015

Watch FPPad Bits and Bytes for March 20, 2015


2 Responses to “FPPad Bits and Bytes for March 20”

  1. Marty Morua March 20, 2015 9:54 am

    Whatta GREAT idea! Having a well respected financial planner (advisor) join you on your latest episode! Right on Bill and Sophia!

    I’ll make sure the few Twitter follower I have also watch.

    Cheers Bill!

    Marty Morua

  2. Bill Winterberg March 20, 2015 10:24 am

    Thanks Marty! Glad you enjoyed the surprise guest in this week’s show.