PreciseFP review and demo

PreciseFP is an automated data-gathering solution that helps financial advisers engage clients and gather data critical to the quality of their financial plan.

I invited Don Whalen, co-founder of PreciseFP to stop by FPPad HQ to talk about how advisers can be more efficient with data gathering and client correspondence.

Watch this discussion above or on YouTube, which includes a demo of the desktop solution as well as the mobile app that helps streamline client follow up.

If you’re interested in trying the solution, sign up for a 30-day free trial (the standard trial period is seven days) by visiting (not an affiliate link, I receive no compensation if you choose to sign up)

Chapter markers

0:36 What is the PreciseFP solution?
1:26 How is PreciseFP different than SurveyMonkey and Typeform?
3:35 How do the PreciseFP integrations save time?
5:14 What kind of analytics does PreciseFP provide regarding form completion?
7:52 How has recent DOL legislation impacted PreciseFP customers?
12:20 See the demo of PreciseFP
18:12 See the company templates preloaded into PreciseFP
19:31 Can PreciseFP be used for prospecting and capturing leads?
23:53 What kind of client segmenting can PreciseFP support?
25:44 See a demo of the PreciseFP mobile app
29:20 How does PreciseFP facilitate entry-level automation for client correspondence?
32:30 What is like the “undergarments” of the financial planning industry?
35:22 One important takeaway regarding off-the-shelf survey tools and client Personally Identifiable Information (PII)
38:07 Where to sign up for an extended free trial of PreciseFP


2 Responses to “PreciseFP review and demo”

  1. Robert Franer III September 15, 2017 4:57 pm

    What are your thoughts on the fact that they charge per 100 clients? This seems like an unnecessary up-charge. None of the big CRMs charge that way for 100s even 1,000s of client profiles depending on the size of the firm.

    • Bill Winterberg September 15, 2017 5:20 pm

      That’s a good question. If I were running the firm, I’d probably target my clients that are most likely to use online data gathering software and pay for their profiles and not buy for the entire firm. I’d update my subscriptions based on use, rather than total households served.

      Chances are there will be a few hundred out of the 1,000s of households served that just aren’t interested in using online data gathering, so that’s just money that is wasted.

      Then to maximize the investment in PrecisePF, I’d make sure my quarterly/semiannual/annual workflows are updated to so that data gathering updates are sent to households the appropriate households to make sure I’m up to speed on what’s new in their lives. If it saves just a few hours a month, PreciseFP should pay for itself.