Vestorly uses “smart data” techniques to convert advisers’ online audience into qualified leads
I recently met with Justin Wisz, co-founder of Vestorly, to learn more about the company’s technology offering to financial advisers.
Vestorly is a content marketing platform designed to enhance client acquisition for financial professionals. What does that mean in plain English? Wisz explains in the video interview above.
“Smart Data”
Vestorly helps financial advisers publish content online from a variety of aggregated sources (all compliance approved!) targeted to the interests of clients and prospects. Featured sources include personal finance content from Kiplinger.
As the adviser’s online audience grows, Vestorly captures lead information such as names and email addresses and then uses “smart data” techniques in the background to further associate leads with demographic information.
One goal of Vestorly is generate measurable ROI from the online efforts pursued by advisers.
Any activity in digital communications without a lead generation aspect is, frankly, a little bit of a waste of time and resources
– Justin Wisz, Vestorly co-founder
Vestorly is Free
Vestorly offers curated content from a variety of sources, smart data aggregation techniques, and compliance tools all in one platform, so how much does it all cost?
For individual advisers, Vestorly is free.
So why is Vestorly free for individual advisers? Watch the follow up video below to hear from Wisz.
According to Wisz, Vestorly combines a number of existing technologies common in online marketing, but not yet present among the financial services industry.
“Much of Vestorly is what we call status quo technology,” said Wisz.
“We think [that technology] should be free, especially for advisers who are just getting started with marketing in financial services,” he added.
Vestorly for the Financial Enterprise
But beyond individual adviser use, Vestorly is also built to suit the needs of large financial enterprises.
Vestorly’s enterprise relationships focus on integrations and expanding the utility of the content generation and lead generation functions.
In the extended interview below, Wisz describes how financial enterprises (e.g. broker-dealers and large RIAs) can compliment existing archiving and social media systems by tapping the Vestorly API for expanded features.
“I would see Vestorly as a major compliment to all the things that [broker-dealers] already have in place,” said Wisz.
“They’re now allowing reps to blog, send out email marketing, or do some social media marketing, but now it’s time to find out what they can get back,” Wisz added.
