Twitter analytics lets financial advisers determine their social media ROI
Twitter analytics is the next greatest thing in financial adviser social media ROI.
As a financial adviser, you read a ton of articles and hear from industry consultants (myself included!) how important social media can be to your business and how you should be using it to communicate with your audience.
But when you post something, how do you know if that message was actually effective in reaching people?
Introducing Twitter Analytics
Twitter, part of the top four social media sites (along with Facebook, LinkedIn, and Google+), just rolled out a new tool you can use to view your own analytics.
Twitter Analytics is free and can reveal nearly everything you ever wanted to know about the “reach,” or generated traffic, of your tweets.
Not only can you view analytics about your tweets, you can also gain insight on trends in your followers as well as demographics of the people who follow you.
Twitter Analytics in Two Minutes
I created the screencast below to show you how to access Twitter Analytics for your account and navigate among the data offered.
Enjoy!
