The Internet community (including the Twitter population) is buzzing about the latest Terms of Service posted by Facebook this week regarding the company’s unrestricted rights to use any content posted on their site. This resulted in significant backlash from irate users, whereupon Facebook promptly revised the terms. For more details, read:
PC World: Facebook Owns Your Business Data
CNN: Expert: Social networkers risk ‘losing control’ of privacy
AP: Facebook backtracks on terms of use after protests
There’s a lesson in this story for financial advisers. Yes, you can prevent client backlash by polling them ahead of implementing new policies. This principle also applies to vendors to the financial services industry.
I’m a technology guy and not really a marketing guy, so allow me to refer an excellent blogger on marketing strategies for independent financial planners and investment advisers that frequent FPPad.com

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Last year I wrote about several technical issues regarding tax return filing, primarily dealing with the requirement to file a tax return in order to become eligible for the Economic Stimulus Payment (ESP).
For those firms who derive revenue from assets under management (AUM), revenues are down anywhere from 20 to 40 percent year over year. In response, financial advisers are evaluating all available options to trim operating costs. Undoubtedly, salary cost is the biggest line item expense for independent advisory firms.
One of my goals to kick off 2009 (which I have yet to write about!) is to work on using Outlook more effectively and efficiently.


