I met with Pietro La Greca, Jr., Vice President of Corporate Development at Advicent Solutions, between sessions at T3 Enterprise 2015 to dive into the details of what he discussed during his general session presentation at the conference.
According to La Greca, Advicent Solutions is the largest provider of financial planning software in the world.
La Greca used his time in front of the podium to address the crisis of differentiation in the financial services industry, saying that roughly 60% of investors have difficulty distinguishing one advisor from the next.
Leading up to 2015, La Greca said that Advicent used to offer differentiation through customization, which lead to over 100 different versions of the Advicent Solutions platform. With so many different versions to manage, La Greca said that model is broken.
Instead, Advicent Solutions is embracing personalization through the release of its Narrator Suite, which has many capabilities including an advisor dashboard, mobile compatibility, lead generation and more.
