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Twitter analytics helps financial advisers boost social media ROI

Twitter analytics lets financial advisers calculate their social media ROI

Twitter analytics lets financial advisers determine their social media ROI

Twitter analytics is the next greatest thing in financial adviser social media ROI.

As a financial adviser, you read a ton of articles and hear from industry consultants (myself included!) how important social media can be to your business and how you should be using it to communicate with your audience.

But when you post something, how do you know if that message was actually effective in reaching people?

Introducing Twitter Analytics

Twitter, part of the top four social media sites (along with Facebook, LinkedIn, and Google+), just rolled out a new tool you can use to view your own analytics.

Twitter Analytics is free and can reveal nearly everything you ever wanted to know about the “reach,” or generated traffic, of your tweets.

Not only can you view analytics about your tweets, you can also gain insight on trends in your followers as well as demographics of the people who follow you.

Twitter Analytics in Two Minutes

I created the screencast below to show you how to access Twitter Analytics for your account and navigate among the data offered.

Enjoy!

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FPPad Bits and Bytes for June 14

Younger, tech-savvy advisers are more successful than their baby boomer counterparts, says one study

Younger, tech-savvy advisers are more successful than their baby boomer counterparts, says one study

So you want to be more successful, right? According to one story in this week’s Bits and Bytes roundup, you need to be more tech savvy.

Being young doesn’t hurt either, but there’s not much you can do about rolling back the clock.

So go order the latest MacBook Airright now and move on with this week’s stories of interest:

High-tech solutions to manage less money from SFChronicle.com

[Pulled right from the article, one prospect said "I started as a dashboard client, then they sold me into their wealth management product." And THAT is the power behind Personal Capital's free tools. Give them technology that is so useful, up front, for free, and roughly 1 out of 285 will convert to a paying client at 95bps (700 clients, says TechCrunch, and 200,000 total dashboard users).] A growing group of startups is using technology to lower the cost and provide personalized solutions to a less-wealthy demographic. Many are based in the Bay Area, drawing on the region’s engineering and financial talent. Here’s a look at four of them.

Survey: Younger Financial Advisers Tech-Savvy, Successful from NBCBayArea.com

[First, watch the video embedded below. It's Flash, so tap the link above if you're viewing this on your iPad/iPhone or inside an email.]

[This story is based on the Fidelity survey that showed younger advisers are managing more AUM then their baby boomer counterparts (see that story at Financial-Planning.com). The good news is one adviser profiled in this story, Martin Weil, is making a commitment to embrace technology in his business. The results? Weil's business is on a very positive growth curve. Plus, add in some gentle promotion from NerdWallet for good measure.] Is older and wiser always better? When it comes to managing your money, the answer is: Maybe not.

Junxure Cloud is really coming; availability and pricing firmed up from InvestmentNews.com

[Davis Janowski gets an early look at Junxure Cloud, expected to be released to the public this October. Advisers have been very patient waiting for the cloud version of Junxure, and according to Janowski, most will be rewarded for the wait. Since Junxure Cloud doesn't provide all of the functionality of its desktop counterpart, there may be some barriers to migration for firms that find Junxure Cloud to be missing those two or three specific features they can't live without. But for advisers seeking a new CRM, Junxure Cloud certainly is an attractive option among the remaining web-based CRMs. Still, pricing is pretty high at $75/user/month, especially compared to Redtail and Grendel, which both charge roughly $65/month for up to 15 users (or $4.33/user/month if all 15 user seats are filled).] Good things take time. That goes for the crafting of software and applications, too. Junxure Cloud is no exception.

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Live chat for advisers: chat your way to business growth

Financial advisers can use live chat tools provided they first address compliance and productivity issues

Financial advisers can use live chat tools provided they first address compliance and productivity issues

Financial adviser websites can offer live chat tools for client and prospect communication.

As you visit more business websites online, you’ve likely noticed those pop-up windows in the bottom corner inviting you to a live chat. You can use live chat features for all sorts of things, including asking questions about a product, getting help from customer service, or simply submitting general feedback about a recent service experience.

Financial advisers can also leverage this trend in live chat communication with website visitors of all kinds, including clients and prospects.

This month’s column at Morningstar Advisor covers this trend that few advisers are taking advantage of today, but has the potential to be used by a much larger audience in the near future.

Read Live Chat for New Clients now to learn about out the compliance concerns of live chat as well as the issues of maintaining personal productivity in the face of potential distractions.

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How to enable two-step verification on your LinkedIn account

Don’t let hackers compromise your carefully curated LinkedIn profile. Protect your account by enabling LinkedIn’s two-step verification.

Hackers know that if they can trick you into handing over your password to online websites, they can carry out all sorts of nefarious activity.

Protecting Your Digital Assets

Online banks, Google, Dropbox and even Facebook and Twitter have all enhanced the security of user accounts by adding a two-step verification option to the login process (see: Boost your online security with two-factor authentication).

Not only do you need the right username and password to sign in to online accounts, you also need to enter a code sent to your mobile phone. That unique code is the second factor of authentication, drastically increasing the difficulty of hacking in to your account.

LinkedIn’s New Two-step Verification

Finally, LinkedIn just only recently added two-step verification to user accounts.

The video walkthrough above shows you how to quickly turn on two-step verification in your LinkedIn account.

All you need is your mobile phone and two minutes of time to keep your LinkedIn account safe from outside attacks. Go do it!

 

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FPPad Bits and Bytes June 7

No more planes, trains, and automobiles! No I'm back to give you the best in tech from the past three weeks.

No more planes, trains, and automobiles! Now I’m back to give you the best in tech from the past three weeks.

First, don’t forget to register for Tuesday’s free webinar on adviser technology. Head on over to InvestmentNews.com now.

Now this is an extended Bits and Bytes, covering the past three weeks of news and making up for my business/vacation trip out to the West Coast.

For your convenience and efficiency, I split this week’s updates among their respective categories, so you can use the links below to jump to areas of interest.

Here are the best stories of interest from the last three weeks:

Compliance

Smarsh Survey Reveals New Phase in Evolution of Communications Oversight from Smarsh.com

[Smarsh, the provider of email and social media archiving solutions, recently released its annual Electronic Communications Compliance Survey that has all sorts of nuggets around compliance. If you offer your contact information, you can download the report for free. Inside you'll find insights like the gap between social media use and actually archiving messages and details on mobile device security (or lack thereof).]  Smarsh, the leading provider of hosted archiving and compliance solutions for email and electronic communications, today released its third annual Electronic Communications Compliance Survey Report at FINRA’s 2013 Annual Conference. While challenges surrounding the oversight and retention of electronic communications remain widespread, this year’s study reveals that compliance professionals in financial services are more comfortable with the “new normal” of greater regulatory scrutiny, evolving communications tools and more complexity in the demands around email surveillance.

CRM

Live Junxure Cloud Demos Now Available from Junxure.com

[Curious what Junxure Cloud looks like? Demos are now available through Junxure, with five live demo sessions offered through June. Click over to their announcement and the link to join the demo sessions is at the bottom of the announcement.] Just announced! This June, Junxure will begin offering a series of live demonstrations of Junxure Cloud™, its highly anticipated cloud-based CRM solution for financial advisors.

Redtail and goalgamiPro make a data connection from InvestmentNews.com

[You should know both Redtail and goalgamiPro well from past FPPad coverage (see Yes, you can create financial plans in eight minutes). Now the two companies have integrated their products, saving you time when logging in and passing data from Redtail to goalgamiPro.] The latest example, and one that might end up being a good fit for a large number of advisers, at least those that do financial planning, is the integration of goalgamiPro with the popular customer relationship management application from Redtail Technologies.

Social Media

BloombergBlack Review: This Is Not The Disruptor You’re Looking For from I heart Wall Street

[Here is a VERY comprehensive look at BloombergBlack, the latest attempt at a "robo-adviser" online advice platform. Bottom line: behind the mystery and mystique of a premium brand, BloombergBlack lacks the real power and potential of big data and proactive alerts of online platforms. Read the full review for all of the insight.] When I first shared the news with Josh Brown about BloombergBlack (behind the scenes) it created a much bigger stir than I ever anticipated, especially inside of the wealth management industry.

Twitter Offers Bigger Opportunities with Lists Update from Arkovi.com

[If you are starting to get overwhelmed by the number of people you follow on Twitter, lists are an ideal way to organize people on a variety of filters. Lists allow you to sort the people you follow by whatever label or criteria you wish, saving you from the firehose of tweets found on your main timeline.] For active Twitter users, building lists is an easy way to organize friends, colleagues, brands and influencers online.

Practice Management

Pershing Launches Online Practice Management Center for Advisors from Pershing.com

[This is the next wave in value-add resources that custodians are beginning to deliver to their advisers. I would expect similar offerings from the other major custodians if they don't already do this today (I just can't keep all of their value-add resources straight in my head!). But what is really offered at Pershing's site? This is essentially an aggregated website of about 100 of Pershing's research and white papers published to date. So if you are looking for tips on using your tablet or getting proactive follow up reminders from your CRM, you will need to look elsewhere (aka FPPad!).] Pershing LLC, a BNY Mellon company, today unveiled its new Practice Management Center, a comprehensive resource that offers Pershing’s clients practice management-related content in one user-friendly, central location. In response to client demand, advisors will now have quick access to all of Pershing’s family of practice management materials, including more than 100 pieces of thought leadership, whitepapers, guidebooks and interactive tools on-demand.

3 Great Apps That Will Change Your Life from Financial-Planning.com

[Shortcut: the apps are Penultimate, Evernote, and Nozbe. What are my three "life-changing" apps? 1. PlainText: I don't write notes with a stylus. Handwritten notes aren't searchable. So instead I type, and this freemium app syncs all my entries with my Dropbox account. 2. Dropbox: While it's not the gold standard in cloud file storage (see: Dropbox for Financial Advisers: Is it Safe? Secure?), it's one of the best integrated services out there, including support for my PlainText notes. 3. Workflowy: Like PlainText, this is a super simple app I use to organize lists and todos. Expand and contract lists at will to see the entire universe or just one specific topic. It, too, syncs with Dropbox for backup.] To increase this understanding and to communicate your insights effectively, you need get yourself, your information and your insights organized. Here are three great app’s to help you get your tech stuff together like never before.

General Technology

Leaving Behind the Digital Keys to Financial Lives from NYTimes.com

[This article scratches the surface of what is becoming a much more significant issue as so much of our financial lives move to online services. I even struggle with this issue personally, as I maintain all of the online accounts for our household, and my wife isn't all too familiar with the "system" I use. As a planner, you clearly have an opportunity to help clients not only organize their online finances, but also ensure that access to online information is available for all those who need it.] Bob Gingberg, a retired production manager for an educational publisher, is worried that he does not know any of the logins and passwords for online accounts belonging to his partner or brother and they do not know his.

Bill Winterberg: The 2013 IA 25 Extended Profile from AdvisorOne.com

[Once again, it was quite a surprise to receive a phone call from Joyce Hanson of Investment Advisor magazine calling to inform me that I had been selected into the IA 25 list of influential people in the financial services industry. I am honored and humbled, and will continue to deliver as much premium information about technology in this industry to you, my loyal readers and subscribers!] Bill Winterberg, a certified financial planner with a bullish view on the future of technology in the advisor space, describes himself as squarely positioned in the Gen X/Gen Y demographic.

Personal Capital Closes $25 Million In Series C Funding For Online Wealth Management Platform from TechCrunch

[After raising another $25 million, Personal Capital has attracted $52.3 million in funding to support a team of 70 employees managing a collective asset base just shy of $200 million across 700 clients. That's roughly $285,000 for the average client. So with $52 million raised, I get a raw cost of client acquisition of $74,174, not including any spending derived from Personal Capital's revenue earned to date. BUT, as Harris mentions, it may still be very early to evaluate the company's growth soak critically, as this trend toward online advice platforms may have another 10 or 15 years ahead of it. Still, that is a long time to wait for any return on investment for many of the early investors.] When many people hear “wealth management,” they think of elite advisors meeting old money clients at the country club, or decades-old firms with big names such as Fidelity or Schwab. But in the years ahead, one Silicon Valley startup is aiming to shake up that establishment — and just has raised a nice chunk of new funding to help.

Ex-PayPal CEO to hire 100 in Denver for latest venture from BizJournals.com

[So what's Personal Capital going to do with its new $25 million? Open up an office in Denver, CO and hire 100 financial advisers.] Bill Harris, the former CEO of PayPal and Intuit, tells the Silicon Valley Business Journal he intends to establish a Denver office for his latest company and hire 100 financial advisers.

Pershing Previews Its Next-Generation Mobile Application at INSITE™ 2013 from Pershing.com

[Pershing gets another update this week due to their conference-related announcements. The company previewed changes coming to its NetX360 mobile apps designed to run on iOS, Windows, and Android platforms. Nope, no Blackberry app for the 30 of you who have visited FPPad since the beginning of 2013!] Pershing LLC, a BNY Mellon company, is previewing its next generation mobile solution for investment professionals today at the INSITE™ 2013 conference in Hollywood, Florida. The new version features a fully redesigned, sleek user interface and a variety of features aimed at making advisors more efficient and productive in their everyday activities.

Pershing unveils next NetX360 from InvestmentNews.com

[Alright, I'll stop at three updates related to Pershing, but despite its dry title, InvestmentNews tech reporter Davis Janowski does a good job describing some of the adviser-of-the-future technology on display at INSITE 2013. He highlights voice recognition inside NetX360 that can respond to a variety of report commands. Now controlling NetX360 by voice while driving is a bit of a stretch for me, but it at least gets the point home. But here's my hangup; I have trouble using Siri to send texts to family while driving, what makes me think I'll be successful at performing data queries in NetX360? So, there's obviously wow factor here, but true utility? I'm on the fence. So can custodians start with truly paperless account application and approval processes first, for example, which will translate to actual efficiency gains in your office? Thanks.] Ram Nagappan, Pershing LLC’s chief information officer, is something of a visionary. Not only does he love technology for technology’s sake — he gets positively giddy showing off new things — he loves applying it to improve business processes.

How Do I Know If My VPN Is Trustworthy? from Lifehacker.com

[I talk about VPN services to help keep passwords and login credentials safe from prying hackers (see How to secure mobile devices against “WiFi honeypots”). But when your credentials pass through a VPN, how safe are they? This Lifehacker update gives some good rules of thumb when evaluating the security of your VPN provider.] You do have to trust that your VPN service provider has your best interests at heart, because you’re relying on them to secure your connection, keep everything encrypted, and to protect your activity from prying eyes.

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One awesome productivity tool you probably don’t realize you already have

Dictation features included in your computer's operating system are awesome productivity tools you probably didn't realize you already have

The dictation feature in your computer’s operating system is an awesome productivity tool you probably don’t  realize you already have. Learn how to use it.

One of the easiest, most powerful productivity tools you can use is dictation software, but I’m willing to bet that most of you don’t use it.

Maybe you don’t want to buy software like Dragon Dictate, or you’re turned off by the inconvenience of using your phone to call in to a dictation service.

And most of the time, you want your dictation right away, not in 24 hours.

Speak vs. Type

Personally, I can type around an average of 70 words per minute, but dictating boosts my words-per-minute rate to well over 140, an easy 100% increase in productivity.

Did you know that you probably already have dictation software?

It’s free, and it works well, so you might as well try it.

Native Dictation

Dictation software is now built in to Windows and Mac OS; you just have to know how to turn it on and use it, a process neither OS makes obvious.

Head on over to my Morningstar Advisor column One Productivity Tool Right Under Your Nose to learn how to activate dictation in your operating system and start using it to boost your productivity.

 

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Ask the Tech Experts: Register for this free InvestmentNews webinar

06/12/2013 UPDATE: A replay of the webinar is available. Register for free to view the archive using the link below. NOTE: The replay is not compatible with mobile devices.

I have the privilege of presenting alongside Joel Bruckenstein, co-founder of Technology Tools for Today, and Davis Janowski, technology reporter for InvestmentNews in an upcoming free webinar. Watch the promo video above.

Ask the Tech Experts: Trends in Advisory Technology will be hosted Tuesday, June 11 at 4:00 p.m. Eastern.

View the archive for free at InvestmentNews.com.

Click the image to view the free archive.

Click the image to view the free archive.

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FPPad Bits and Bytes for May 17

coast

I’m starting a long west coast swing tomorrow, so the next two weeks of Bits and Bytes are in jeopardy as I won’t be back in my home office until June 3.

Included in this trip is a stop at FPA NorCal 2013, so if you’re attending, be sure to catch my Mobile Adviser session on Wednesday the 29th at 1:15pm PT.

Here are this week’s stories of interest:

Trust Company of America And RIA in a Box Announce Strategic Alliance from PRNewswire

[I missed this story last week, but still feel it's a good one for you. RIA in a Box carved out a great niche several years ago as the fast, turnkey way to get an RIA formed. Now the rapidly growing business continues to broaden its client base through strategic partnerships like this one with Trust Company of America. Even if you're already an established RIA, RIA in a Box offers a range of ongoing compliance services from $99 to $399 per month. If that saves you at least two hours a month, you're making money on the outsource relationship!] Trust Company of America, an independent technology and custody provider for RIAs, announced today that it has entered into a strategic alliance with RIA in a Box, the industry-leading RIA registration and compliance firm. RIA in a Box serves RIAs looking to start a career in the industry or break away from the wirehouse model.

 Want a More Profitable Firm? Let Employees Work From Home from AdvisorOne.com

[The place where I work (most of the time) has four walls, two windows, a desk, computer, and some office furniture. I bet the room where you work is not all that different. So does it make any difference that my room happens to be in my home? According to adviser performance consultant Angie Herbers, it doesn't. She describes how the desire for more time with family or following a spouse in a move for a better job should not mean the end of employment with a successful advisory firm. In fact, Herbers' example actually resulted in even stronger client connections without anyone ever stepping foot in a "traditional" advisory office.] One of the common lifestyle perks we get asked about is working from home. The technology explosion spilling over into financial advice has made working from home quite productive and profitable for many firms.

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Attend this adviser-led workshop on creating video content for free

Thinking of incorporating video into your marketing and communication strategy? Then this free workshop may be just the thing you need.

Andy Millard is an adviser in Tryon, North Carolina, but he has a global presence.

How?

He’s an avid user of video content, and uses his YouTube channel to reach a large audience from the humble town of Tryon.

Go ahead, look it up on Google Maps. Not exactly the hotbed of potential financial planning clients!

But that doesn’t matter. Millard uses video content to transcend geographical barriers.

Millard is now leveraging his experience by teaching other advisers how to do the same things he does with video.

Watch Millard’s invitation (again, a nice clever use of video) and get the details below.

  • Where: Tryon, North Carolina (nearest major airport: Greenville Spartanburg International Airport, GSP, served by most major carriers. Asheville, AVI, is also an option.)
  • When: Friday, July 12 – Sunday July 14, 2013
  • Price: FREE for the first six registrants (so act NOW because these spots will fill up fast!)
  • Contact: Email Michele@low-stress-investing.com and say you found the workshop info on FPPad.

If you do attend, come back to share the video(s) you created and provide feedback about the things you learned.

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Simulated phishing attacks can protect your business before a real phishing attack strikes

Simulated Phishing

Phishing attacks are more sophisticated than ever. Don’t fall for them by simulating your own attacks to increase awareness of the latest phishing techniques.

Financial advisers underestimate today’s sophisticated phishing attacks, but simulating attacks helps avoid becoming the next victim.

Phishing attacks used to be very simple to identify: random email messages appeared in your inbox, littered with poor grammar and spelling, and urged you to click a link that was obviously fake.

But today, hackers and attackers are using much more sophisticated techniques to get you to lower your guard and volunteer your personal information online, including account logins and passwords.

So how do you reduce the odds of falling victim to these sophisticated attacks?

Simulate your own sophisticated phishing attack.

In a classic example of Benjamin Franklin’s “an ounce of prevention is worth a pound of cure” idiom, you can deploy your own phishing attack across your business to determine what might happen should a real attack be encountered.

And in the spirit of operational efficiency, avoid spending your time creating your own simulated phishing campaign.

Outsource your simulated phishing attacks to one of the several providers that will test how well your business evades such schemes.

Learn more about who simulates phishing attacks and how much these services cost, covered in this month’s Morningstar Advisor column.

Read Protect Against Phishing Attacks at Morningstar Advisor.

While the services mentioned may seem expensive at first, consider how expensive correcting a real attack might be.

Not only can you potentially lose tens or hundreds of thousands of dollars, but you can also significantly tarnish the trust clients have in your organization.

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