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FPPad Bits and Bytes for April 11

On today’s broadcast, a serious security flaw impacts two-thirds of the Internet. How this may affect the information you store online. Betterment announces the launch of an Institutional platform. Will they start winning turnkey asset management business from advisors? And learn how a new integration between Redtail and Riskalyze will help you monitor client portfolios to keep them in line with your client’s risk tolerance.

So get ready, FPPad Bits and Bytes begins now!

(Watch FPPad Bits and Bytes on YouTube)

Today’s episode is brought to you by Wealthbox CRM. Wealthbox is collaborative, social, and outrageously simple CRM for financial advisors.

Wealthbox CRM

Sign up for a free trial today by visiting fppad.com/wealthbox

Here are the links to this week’s top stories:

Here’s everything you need to know about the Heartbleed web security flaw from Gigaom, and

The Heartbleed FAQ for financial advisers from FPPad

[Leading off this week’s broadcast is news of a critical security flaw in a web browser encryption standard called OpenSSL, in use by an estimated two-thirds of all the servers connected to the Internet.

To summarize, the flaw, called “Heartbleed,” allows an attacker to use messages called “heartbeats” to trick a server into passing along sensitive information from its memory, which could include account passwords or the server’s private encryption keys. When hackers get access to that information, really bad things can happen.

So what can you do in response to the Heartbleed vulnerability? In all honesty, not too much. Assume the worst-case scenario, that an attacker has compromised your online passwords, so consider updating your passwords for affected websites to one that’s longer and more difficult to crack. You should also activate multi-factor authentication for any service where it is supported.] Researchers have discovered a serious flaw known as Heartbleed that affects the security software that runs on about two-thirds of the servers on the internet and could expose user data, including passwords. Here’s what you need to know about it

Tiburon CEO Summit extrudes big news: Betterment Institutional is born from RIABiz.com

[Next is an update from the online investment advice category, as this week Betterment revealed plans to introduce an institutional version of its technology to financial advisors.

In a fascinating report, RIABiz detailed how plans for Betterment Institutional were made public this week at the Tiburon CEO Summit in New York, as Betterment CEO Jon Stein and new Betterment partner and investor Steve Lockshin, known for founding Fortigent and Convergent Wealth Advisors, were both in attendance.

The soon-to-be-released offering from Betterment takes direct aim at existing turnkey asset management platforms, or TAMPs, which include well-known names like SEI, Envestnet, Adhesion, and even Fortigent itself, with an ultra-low cost offering of around 35 basis points all in.

Cut-throat pricing isn’t the only attraction of Betterment Institutional, as both advisors and clients will likely benefit from access to Betterment’s slick online dashboards and mobile app support for Android and iPhone.
So if you’ve considered outsourcing your investment management and reporting to a TAMP, Betterment Institutional will be a solution that deserves your close attention over the coming months.] Steve Lockshin lays out his plans for TAMP-like venture and how Michael Kitces, a public critic of the Betterment CEO, very much fits in

Redtail and Riskalyze Launch Next-Generation Integration Partnership from Riskalyze.com

[And finally, rounding out this week’s update is news of a new integration between Redtail Technology and Riskalyze. Redtail, known for its CRM, email, and imaging solutions now synchronizes client assets with Riskalyze, a client risk tolerance assessment tool and my pick for best client-facing technology of 2013, on a nightly basis.

In the other direction, Riskalyze updates client risk scores based on the synchronized account information and pushes them along with the client Risk Numbers over to the client’s profile in Redtail CRM. This is a time-saving upgrade as users of both solutions will no longer have to manually switch back and forth to keep assets or Risk Numbers up to date.] Redtail, the industry leader in advisor CRM, email and imaging, and Riskalyze, the company that invented the Risk Number, today announced a next-generation integration partnership that delivers incredible tools for advisors to grow their practices.

And here are stories that didn’t make this week’s broadcast:

The Advisor’s Technology Swiss Army Knife from Morningstar Advisor

One advisor technology startup combines a suite of disparate business-development tools into one effective solution.

Watch FPPad Bits and Bytes for April 11, 2014

Watch FPPad Bits and Bytes for April 11, 2014

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The Heartbleed FAQ for financial advisers

Heartbleed for financial advisers

A security flaw dubbed “Heartbleed” has the potential to affect financial advisers and their clients

This is an evolving story, so in the interest in providing financial advisers with pertinent information about a serious vulnerability in Internet security, I’m offering this guide in a FAQ format.

What is Heartbleed?

Basically, “Heartbleed” is the name of a bug in software that many web-based services use to secure connections over the internet called OpenSSL. When you see the green padlock icon in your web browser’s address bar, chances are your online Internet session is encrypted with some form of the OpenSSL protocol.

The Heartbleed bug, discovered earlier this week, allows an attacker to use messages called “heartbeats” to trick a server into passing along sensitive information from its memory. The information could include account passwords or the server’s private encryption keys.

When hackers get access to that information, really bad things can happen.

Lots of additional details on Heartbleed can be found online, but you can start with the Wikipedia entry that is being updated in real time: http://en.wikipedia.org/wiki/Heartbleed

How do I test a site if it’s vulnerable to Heartbleed?

Go to this website and type in the domain name of the service you want to test: http://filippo.io/Heartbleed/

The site I tested is vulnerable to Heartbleed! What do I do now?

Oh no! First, assume that your password has been compromised. If you use the same password for other online services, identify the other sites where it’s used.

BUT WAIT! Don’t reset your passwords on the vulnerable sites just yet!

You need to wait until the vendor updates their OpenSSL code to eliminate the vulnerability. Only AFTER you receive confirmation from the vendor that OpenSSL has been updated will it be safe to return to the service and reset your password. Next, skip to the question on multi-factor authentication to increase the security of your online accounts.

The site I tested is all clear. What do I do now?

Whew, what a relief! That one site hasn’t been exposed, but your passwords still may have been exposed from another site. One thing you can easily do to enhance the security of your account is to activate multi-factor authentication (see below).

What’s the multi-factor authentication you mentioned?

Multi-factor authentication is a process where you use two or more factors to successfully log in to a secure account. The “factors” take three forms:

  • Something You Know, like your username, password, PIN, or finger gesture pattern.
  • Something You Have, like your ATM card, security token, smartcard, or mobile phone.
  • Something You Are, like your fingerprint, retina, voice, or typing rhythm.

Combining two or more of these factors substantially increases the difficulty of compromising your online account.

Assume that your password was compromised due to the Heartbleed bug and a hacker attempts to use it. If you implemented multi-factor authentication, the hacker also needs to satisfy the second factor of authentication in order to access your account. If you use your mobile phone to receive a login code, the hacker would not only need to know your password but also have physical access to your mobile phone to identify the login code.

Is there list that shows what sites support multi-factor authentication?

I’m glad you asked! Last week I identified an outstanding resource on multi-factor authentication in this post, Who supports two factor authentication? Find out in this awesome chart.

The site is twofactorauth.org and it’s totally worth your time right now to review the list of services and activate multi-factor authentication for any login

Can I do something to my web browser to validate the security of my session?

Yes, you can tweak your web browser settings to enforce more stringent security settings for your online sessions. While it’s not a guarantee against the Heartbleed vulnerability, the settings shown below will check if a site’s security certificate has been revoked before establishing a connection.

With thanks to Levi on Twitter, here are some changes you can make to Chrome and Firefox:

Also, courtesy of Dan Santner, here is a link to a more comprehensive scanning tool for a server’s SSL integrity:

The results of that test resemble a grade shown below:

A report generated by the Qualys  SSL Server Test

A report generated by the Qualys SSL Server Test

Add your questions below

Did I miss any important details? Is something unclear in one of my answers?

Let me know in the comments below and I’ll update this FAQ accordingly.

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Who supports two factor authentication? Find out in this awesome chart

Find out who supports two factor authentication in this awesome chart

Two factor authentication significantly boosts the security of online accounts. Find out who supports the technique.

The damage to your business can be significant if hackers get a hold of your username and password to an online account. Once inside your program, whether it be your online CRM, portfolio accounting software, bookkeeping service, or even custodial dashboard, hackers can perform any number of nefarious activities.

So how do you increase your defenses against attacks and increase the security of your online accounts?

Use two factor authentication (see Boost your online security with two-factor authentication at FPPad)

Where is two factor authentication supported?

Sure, you understand how important two factor authentication is in protecting your online accounts from unauthorized access.

But WHICH online account providers actually support the technique?

I came across a terrific new resource online that spells out, industry by industry, who does and does not support two factor authentication.

The site is twofactorauth.org and it’s worth checking out when you have a moment.

You may discover several services you already use today that support two factor authentication, but you’re not yet using it.

So go visit twofactorauth.org and boost your online account security.

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FPPad Bits and Bytes for March 28

On today’s broadcast, cybersecurity takes center stage at FINRA and the SEC, what you need to do to protect your business from attacks. Amazon launches its cloud desktop service to the public. Does this mark the end of plain old desktop in your business? And two growing providers form a new joint venture to take your portfolio management efficiency to the next level.

So get ready, FPPad Bits and Bytes begins now.

(Watch FPPad Bits and Bytes on YouTube)

Today’s episode is brought to you by Orion Advisor Services, the nation’s largest privately held portfolio accounting service bureau.

Orion Advisor Services

Providing full-service data reconciliation, advisory fee billing, Salesforce integration, mobile apps and more, Orion believes it’s time for you to enjoy your business again. Visit fppad.com/orion for more information.

Here are the links to this week’s top stories:

Top Cybersecurity Threats for BDs, Advisors from ThinkAdvisor, and

SEC Cybersecurity Roundtable Webcast from SEC.gov

[Leading off today’s broadcast is an update from FINRA and the SEC highlighting cybersecurity threats faced by advisors and broker-dealers. In a roundtable event held in Washington DC this week, regulators and industry representatives acknowledged that the number one cybersecurity threat to firms of all sizes is the unauthorized account takeover.

This happens when a hacker compromises an investor’s username and password credentials, or manages to take control of an investor’s email account. The hacker then proceeds to liquidate holdings and transfer money to outside accounts, or even poses as a client with a convincing story to get advisors to transfer funds to an outside account, a clever tactic known as spoofing.

Both FINRA and the SEC acknowledge they must play a role in this area, but neither provided details on what exactly that role should be, and if any advisor exams are to include cybersecurity audits, they are likely to start in the fall of 2014 at best.

Until then, here’s what I recommend you do: First, update your compliance manual with policies for what you do when faced with a cybersecurity attack.

Second, train everyone in your organization so they’re familiar with the common tactics from hackers, including phishing, spoofing, and reverse social engineering. And finally, invest in technology to boost your security, like activating multi-factor authentication, deploying firewalls, and even using phishing simulation software that I highlighted in episode number 115.] The top risks broker-dealers face in dealing with cybersecurity threats are operational risk, “insider” risks posed by rogue employees and hackers penetrating BD systems, Daniel Sibears of the Financial Industry Regulatory Authority said Wednesday at the Securities and Exchange Commission’s cybersecurity roundtable.

Amazon WorkSpaces, Amazon’s Cloud Desktop Service, Launches To Public Along With New Sync Client from TechCrunch, and

Amazon WorkSpaces from Amazon

[Next up is news from Amazon, as the company announced the general release of its virtual desktop solution to the public called WorkSpaces.

WorkSpaces is squarely aimed to take on other virtual desktop providers like Citrix, VMWare, and Microsoft, and with pricing ranging from $35 to $75 per month for each user, WorkSpaces is roughly half the price of the competition. If you’re looking to get rid of your aging server and move all of your core software to the cloud, Amazon WorkSpaces just became a very compelling option.

Plus, with the introduction of a new WorkSpace Sync application, you can backup and synchronize up to 10GB of documents between your WorkSpaces, the Amazon Simple Storage Service, and even your local desktop computer. This gives you a secure and reliable document storage alternative to consumer services like Dropbox, Box, Google Drive, and Microsoft OneDrive that you might be using today.] Amazon WorkSpaces, the company’s virtual desktop computing environment introduced last fall at the AWS re:Invent conference, is today available to the public.

Orion Advisor Services, LLC and Total Rebalance Expert (TRX) Form Joint Venture; Announce Technology Integration from PRNewswire.com

[And finally, two popular providers in portfolio management and rebalancing software, Orion Advisor Services and Total Rebalance Expert, announced a new joint venture this week called the “Total Technology Platform.”

The two companies first integrated their solutions back in October of 2012, enabling the import of account, transaction, and tax lot data from Orion directly into TRX with a single click.

But this latest venture goes beyond bidirectional integration, as users of Orion will now be able to access TRX directly from within the Orion platform. At the same time, both companies said they are committed to maintaining open-architecture platforms rather than hold advisors captive to one bundled solution.

Orion users can still take advantage of integrations with Blaze Portfolio, iRebal from TD Ameritrade Institutional, and Rebalance Express from RedBlack Software, and TRX users can continue to import data from Morningstar Office, Portfolio Center from Schwab Performance Technologies®, Advent’s Black Diamond Performance Reporting and more.] Total Rebalance Expert (TRX) and Orion Advisor Services, LLC (Orion) announced today a joint venture between the two companies to provide a “Total Technology Platform” designed to simplify and streamline the portfolio management process.

Here are stories that didn’t make this week’s broadcast:

Box Unveils First Standalone Product And New API Pricing At Inaugural Dev Conference from TechCrunch

New Kitces Network to Target Planners for Gen X & Y from Financial Planning

Office 2 HD for iPad is now Citrix ShareFile QuickEdit, drops $7.99 price to become free via iTunes

 

Watch FPPad Bits and Bytes for March 28, 2014

Watch FPPad Bits and Bytes for March 28, 2014

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FPPad Bits and Bytes for March 21

On today’s broadcast, Microsoft slashes pricing of another service in an attempt to be your single destination for notes, find out when Word, Excel, and PowerPoint apps may finally be available for the iPad, and how two advisors are giving up on the traditional office space so they can work with clients completely virtually.

So get ready, FPPad Bits and Bytes begins now.

(Watch FPPad Bits and Bytes on YouTube)

This week’s episode of Bits and Bytes is brought to you by Total Rebalance Expert, the industry’s largest, privately owned portfolio rebalancing software provider.

Total Rebalance Expert

Fresh off its acquisition of PowerAdvisor, TRX offers advisors tax-efficient rebalancing, an easy to use interface, and more, all at an affordable price. Learn how you can gain a half a million dollar return on your technology investment by downloading their latest white paper at fppad.com/trx

Here are the links to this week’s top stories:

Microsoft launches free OneNote for Mac, freemium OneNote for Windows, and OneNote cloud API for apps from TheNextWeb, and

Introducing the OneNote Channel from IFTTT

OneNote vs. Evernote: A personal take on two great note-taking apps from ComputerWorld

[Leading off this week’s broadcast is news once again from Microsoft, as the company revealed changes to its note taking application called OneNote. For the first time, Microsoft released a version of OneNote for the Mac operating system, and it also introduced a freemium version for Windows, replacing the traditional desktop-based version that was priced at around $100.

This move increases OneNote’s chances of competing against popular note taking apps like Evernote, Google Keep, and to a lesser extent, Apple’s Note application synchronized via iCloud.

Notes saved in OneNote are synchronized via Microsoft’s OneDrive online file storage service, further deepening user’s dependency on Microsoft’s array of services, but with support for OneNote apps for iOS, Android, and Windows Phone, you’ll have the ability to review and add notes anytime, anywhere all from the convenience of your mobile device of choice.

Also new to OneNote is a library of APIs that will allow third-party apps to integrate with the note taking service, including an integration with IFTTT, or If This Then That, a wildly popular online automation service for single-step workflows.

Premium features in OneNote are available if you own Office 2013 or subscribe to Office 365.] Microsoft today revealed three major announcements regarding its OneNote offering: a free version of OneNote for Mac, a freemium version of OneNote for Windows, and a new cloud API for first- and third-party apps to communicate directly with OneNote.

Microsoft CEO Nadella may unveil Office on iPad on March 27 from ZDNet.com

[Now I can’t mention Microsoft in a broadcast this week without addressing the rumors surrounding the imminent release of Microsoft Office for iPad. Several news outlets cited unnamed sources who alluded to the release of Office for iPad around March 27th.

Since the debut of the iPad back in 2010, users have had access to a number of third-party apps that were somewhat compatible with Microsoft Office documents, including apps like Documents To Go, Office 2 HD, Quickoffice Pro HD, and more.

But until now, there’s been no native solution from Microsoft that offers many of the robust features users know and love in Office, and using the Office Online suite, formerly known as Office Web Apps, in the iPad’s web browser has been a kludgy solution at best.

So if you’ve avoided using Apple’s iWork suite or Google Drive to manage word processing and spreadsheets on your iPad, you may now finally have the apps you’ve been waiting for directly from Microsoft. So check the app store after March 27th to see if Office for iPad is available.] It looks like Microsoft’s new CEO Satya Nadella himself may be taking the wraps off Microsoft’s Office for iPad.

Can an adviser thrive in a virtual office? from InvestmentNews

[And finally, all this talk about notes in the cloud and Office on the iPad is a great segue to talk about the virtual office. In a trend worth watching, several advisors are ditching the traditional corporate office environment in favor of more flexible, and low-cost, virtual office.

Advisors Alan Moore and Sophia Bera were recently featured in a column at InvestmentNews for their approach to running an advisory business without the need for the traditional office.

To support his business, Moore highlights a number of apps that help him stay connected with clients.

Long-time FPPad subscribers should recognize the online scheduling app from ScheduleOnce, electronic signature tools by Adobe EchoSign, and my favorite time tracking app called RescueTime.

But Moore also revealed some new apps like Meldium, a password manager for teams, and Talkwalker, a service similar to Google Alerts that scours the web and notifies you when it finds key words and phrases relevant to you.] Not many financial advisers have the courage or desire to shut down a bricks-and-mortar space in order to inhabit an all-virtual world. But many young advisers such as Mr. Moore are convinced that it’s a business model that can work.

 

Watch FPPad Bits and Bytes for March 21, 2014

Watch FPPad Bits and Bytes for March 21, 2014

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FPPad Bits and Bytes for March 14

On today’s broadcast, Google Drive adds new features with third party add ons. Find out which ones will help you be more efficient. A new startup emerges to help advisors compete against “robo advisors.” How their partnership with a leading network of planners could change the mass-market advice model forever. And, find out about the biggest mistakes you should avoid before you upload your first video to YouTube.

So get ready, FPPad Bits and Bytes begins now.

(Watch FPPad Bits and Bytes on YouTube)

Today’s episode is brought to you by Wealthbox CRM. Wealthbox is collaborative, social, and outrageously simple CRM for financial advisors.

Wealthbox CRM

Sign up for a free trial today by visiting fppad.com/wealthbox

Here are the links to this week’s top stories:

Google launches Docs plug-ins to better compete with Office from PCWorld, and

The Best Add-Ons for Google Drive from Lifehacker

[Three weeks ago, I covered news from Microsoft as they changed the name of SkyDrive, their cloud-based file storage solution, to OneDrive, and added several useful features to the service. Not to be left out, Google announced this week that it is extending the functionality of Google Drive with third-party plugins.

The new feature, called “add-ons,” allows users to enhance the Docs and Sheets office apps similar to what you can to today with Extensions in Google Chrome or packaged apps for ChromeOS. So what are the best new add-ons you can start using today?

The first is HelloFax, which allows you to send a file from Google Docs to any fax number by simply clicking on the HelloFax add-on and typing in the destination phone number. Now you can finally get rid of your fax machine and return it to 1985. Next is an add-on called Mapping Sheets, which lets you create custom Google Maps using data in a Google Sheet file. So for example, if you wanted to quickly map the addresses of all your clients, you could create a Google Sheet with the data and use the Mapping Sheets add-on to easily make the map.

And last is an add-on called Track Changes, which is one of the features where Google Docs underperformed its Microsoft Office counterpart. The new Track Changes add-on now essentially replicates the track changes feature found in Microsoft Word, closing the gap between the two programs, at least for the time being.] Yesterday, Google introduced add-ons for Google Docs and Sheets. These add-ons allow you to add all kinds of functionality to your documents, including signing faxes, creating bibliographies, and more.

Garrett Planning Network To Make Guide Financial Available to Its Network Of 300+ Advisory Firms from PRNewswire

[Next is news from a company new to the advisor technology marketplace called Guide Financial. Guide works in a similar fashion to Mint.com, as it aggregates data from banking, credit card, and investment accounts, but Mint.com doesn’t have an advisor dashboard, which is where Guide steps in.

Recognizing the potential of Guide’s dashboard, the Garrett Planning Network announced this week that it will begin to private-label the Guide online portal to the Network’s 300 plus advisory members.

This is a clever agreement between the two companies, as the online portal form Guide will help Garrett members boost their client-facing technology, squarely taking on the competition from robo advisor services that are proving to be very attractive to Gen X and Gen Y clients.

Pricing details of the private-labaled portal weren’t disclosed in the press release, but you can sign up for your own 15-day free trial to test Guide Financial on your own and watch their presentation from Finovate Fall 2013 by visiting the links to this week’s top stories.] Guide Financial (www.guidefinancial.com), a web-based service provider targeted to financial professionals at advisory firms, banks and insurers, announced today that it has reached an agreement to make its service available to the over 300 advisory companies in the Garrett Planning Network.

Guide Financial Finovate Fall 2013 Video

 

YouTube secrets for financial advisers from FPPad

[And finally, you’re probably watching today’s broadcast on YouTube, and you might be considering uploading your own video content to get discovered on the world’s second largest search engine. But before you get started, do you know what the top mistakes advisors are making on YouTube?

Earlier this week, I joined Joe and Luke Simonds in a lively Google+ Hangout to talk about the opportunities of YouTube content, but we also highlighted the biggest mistakes some advisors are making when they post content online. These mistakes include not getting compliance to review a script prior to filming, not making your own thumbnail images, and not using video annotations and hyperlinks to their fullest potential.] Effective video thumbnails, annotations, and hyperlinks are the biggest missed opportunities on YouTube for financial advisers

And stories that didn’t make this week’s broadcast:

Save more with Google Drive from Google

We’ve lowered the price of our monthly storage plans to $1.99 for 100GB (previously $4.99), $9.99 for 1TB (previously $49.99), and $99.99 for 10TB, with even more storage available if you need it.

4 New Advisor Tech Trends from Financial Planning

For advisors, technological change can seem both lightning fast and very slow.

 

Watch FPPad Bits and Bytes for March 14, 2014

Watch FPPad Bits and Bytes for March 14, 2014

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YouTube secrets for financial advisers

YouTube Zero

Effective video thumbnails, annotations, and hyperlinks are the biggest missed opportunities on YouTube for financial advisers

I recently connected with Joe and Luke Simonds of Advisor Internet Marketing (http://www.advisorinternetmarketing.com/) to talk about the top YouTube secrets for financial advisers.

The Simonds brothers are hosting 31 live Google+ Hangout events in 31 days (a tall order for anyone to deliver!), and I was the guest on March 12 to talk about YouTube secrets.

Here are some of the highlights from our 35 minute broadcast.

Why YouTube?

You likely already know that YouTube is the world’s second largest search engine right behind Google. And because Google owns YouTube, Google often seeds Internet search results with content uploaded to YouTube.

Advisers who are wondering why uploading content to YouTube is worth the time and effort need to know that if they have zero content on YouTube, they have zero chance at showing up in those coveted YouTube slots in Google search results.

At 4:30, Simonds and I talk about why this is so important for anyone in financial services.

It doesn’t cost a lot to get started

Yes, advisers can record a video with their iPhone and upload it to YouTube, but there are a number of reasons why this may not be the best strategy for creating YouTube content.

Fortunately, the total cost for “prosumer” video and studio equipment is a lot lower than some might think. I have a list of gear advisers can buy to create their own studio that is free for anyone who signs up to the free FPPad newsletter.

At 7:25, we talk about how important good audio and video quality is in creating the right impression for one’s audience.

The biggest mistake to avoid

One of the biggest mistakes I see advisers making is not going through the process of creating a transcript. Many advisers sit in their office, press record on their iPhone or webcam, and ad lib about a topic.

Big mistake!

One reason why this is a mistake is that for any adviser under compliance requirements for their content, advisers might have to scrap their video altogether if compliance doesn’t approve the content.

So the mistake to avoid is filming a video without a transcript.

Write a script, submit it to compliance prior to filming, and then after the video is uploaded to YouTube, upload the transcript so YouTube can add closed captions to the video. Not only does that decrease the risk of scrapping a video, transcripts increase the video’s search engine ranking as Google uses the transcript to identify what the video is about.

At 12:35, we discuss the big mistakes to avoid and how using transcripts solves those big risks.

Key secrets to boosting YouTube ROI

Filming a video and uploading it to YouTube isn’t going to guarantee success. Fortunately there are some super easy techniques and secrets that can boost an adviser’s YouTube ROI.

First, create a custom thumbnail image for your video and use that instead of allowing YouTube to pick a random frame from your video.

Second, use YouTube annotations to make it super easy for viewers to subscribe to your YouTube channel or to go watch a related video on your channel.

And third, use hyperlinks, complete with the “http://” prefix in the video’s description box on YouTube to help your viewers navigate to relevant websites.

At 14:40, we talk about all of these super easy secrets that few advisers know about that can really boost the ROI of YouTube.

How to look good on camera

With your YouTube video, you’re asking your viewers to give up some amount of time in the hopes that they’ll learn something, get a valuable takeaway, or be entertained. Don’t blow the opportunity by looking nervous or shifty on camera!

How have I become so comfortable filming all my videos?

I hired a coach.

Regular viewers of FPPad Bits and Bits might notice @CMS2020 in the credits as Executive Producer. That’s Steve Biermann, founder of Creative Marketing Solutions and my producer and coach for all of my video content.

At 22:11, we talk about the lessons I learned when I hired a coach and how he’s helped me improve my on camera presence.

End with a call to action

As with any good content online, finish the content with a call to action. What should the viewer do next? What resources are available to help the viewer answer their questions. The answer is in your call to action.

At 31:57, we end the Google+ Hangout with our respective calls to action, which includes my prompt to get my free guide to awesome video you will receive when you subscribe to the free FPPad newsletter. So subscribe right now!

I hope that you have time to watch the Hangout with Joe and Luke Simonds, or even jump in at the various time points provided above to get the most important takeaways.

And if you have any questions about getting started or your experience with video, go ahead and leave a comment below.

Learn YouTube secrets for financial advisors

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FPPad Bits and Bytes for March 7

On today’s broadcast, hackers launch a massive denial of service attack, so what should you do if one of your providers gets attacked? Apple is releasing yet another update to iOS, find out how this will help you support the bring-your-own-device trend in the workplace, and passwords are growing like weeds. Find out what programs you should use to better manage passwords while also protecting your account security.

So get ready, FPPad Bits and Bytes begins now.

(Watch FPPad Bits and Bytes on YouTube)

Today’s episode is brought to you by The Mercato, an online marketplace of do-it-yourself practice management tools, templates and training for independent advisors.

The Mercato

Discover the tools that can help take your business to the next level and receive a free practice management resource by visiting fppad.com/mercato.

Get your free resource by adding the guide to your shopping cart, and right before you enter your payment information, use the discount code: FPPad

Here are the links to this week’s top stories:

Hit with a DDoS from Aweber

[This week’s top story serves as a warning for anyone who uses cloud-based software services, which pretty much means all of us. Last week, dozens of popular web-based services were the victim of a distributed denial of service attack, or DDoS, including popular email newsletter services like MailChimp, GetResponse, and Aweber, the service I use to send out my weekly Bits and Bytes updates via email.

The DDoS attacks essentially flood websites with malicious traffic, making it impossible for legitimate traffic to make it through, bringing entire websites down. The good news is that no passwords or user data are ever compromised, but the bad news is that the website is totally offline, and in this recent attack, many websites were down for several days. So what lesson did I learn from the DDoS attack on Aweber?

The primary way I communicate with you, the FPPad audience, is through my email newsletter. But without access to Aweber, I had no way to send out updates to anyone. So the lesson for me is to get in the habit of making an offline backup of my newsletter subscribers, so that when Aweber is down, I can still send out an emergency message if I need to.

It takes less than a minute to export my database to a spreadsheet, and I probably only need to backup my data once a week. So if you’re dependent on access to your online services to communicate with clients, be sure you make a periodic backup of client contact information so you can still contact them in the event your website provider goes down.] Starting on Monday, February 24 at about 1PM, AWeber began experiencing large, sustained, and repeated DDoS attacks that completely disabled all aspects of our service for extended periods of time.

iPhone in Business from Apple

[Next up is news of a pending release of Apple’s latest version of their mobile operating system, iOS 7.1, which will feature expanded mobile device management, or MDM, capabilities. This is a big deal for any advisor who wants to use an iPhone or iPad to access a mix of personal and business information on one device, a trend known as bring-your-own-device.

iOS 7.1 will allow IT administrators to deploy MDM profiles wirelessly to devices, which is a big advantage over the existing process of requiring physical access to the device so administrators could plug it in. Users will be able to accept the MDM profiles on their devices and can view what access and controls the IT administrator has over the device. IT can also install apps, settings, and device policies wirelessly over the air without ever needing physical access to the device.

These new MDM controls will be supported by third party solutions, so if you’re seeking a way to support BYOD in your business, look to companies like airwatch, MobileIron, and Zenprise for a solution that meets your needs as well as your budget.] Progressive IT organizations worldwide are prioritizing productivity and innovation by empowering employees with iPhone and iPad.

Easing the burden of password management from InvestmentNews

[And finally, you are no stranger to the growing number of passwords you need to manage in order to log in to your online accounts. With a new password seemingly created each week, how do you possibly manage them all without jeopardizing your account security? In a recent article on InvestmentNews, Joyce Hanson highlighted several password managers advisors are using to organize and secure of all the passwords they need to log in to web-based services.

Top contenders cited by advisors include LastPass, 1Password, or DirectPass, which are all available for less than $50 per year per user, which is inexpensive insurance compared to the cost of a security breach should just one of your passwords become compromised.] Cloud software helps advisers keep track of the minutiae

Plus one story that didn’t make this week’s broadcast:

The world’s largest photo service just made its pictures free to use from The Verge

Getty Images is betting its business on embeddable photos

 

FPPad Bits and Bytes for March 7, 2014

Watch FPPad Bits and Bytes for March 7, 2014

 

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