Nearly two years ago I wrote this FPPad post about the need for advisers to abandon the AUM fee model. No thanks to another dismal quarter in the stock market, I’m again finding myself thinking about this topic.
For the second quarter of 2010, the Dow fell 10 percent, the S&P 500 lost 12 percent and the Nasdaq dropped 12 percent (and some portfolios may need rebalancing). But guess what? The amount of service you delivered to clients didn’t decrease. If you bill based on AUM, you’re going to take about a 10 percent cut in revenue compared to the first quarter (unless you were one of the lucky ones who sold in May to go away).
For many of you, why are you willing to accept less revenue for sustaining, or even increasing, the services you provide?