Tag Archives: AdviceAmerica

Fiserv Acquires AdviceAmerica, Expands Front-Office Applications

Long-time subscribers to FPPad my remember my review of ClientVision CRM from AdviceAmerica of Fremont, Calif. back in February 2009.

Earlier today I received an alert that Fiserv, Inc., a financial services technology solution provider, announced its acquisition of AdviceAmerica and will add the company to its Investment Services unit.

Click here to read the press release from Fiserv.

Overall, I liked ClientVision for its simpler user interface and easy learning curve. After all, ClientVision integrated inside Microsoft Outlook, so if advisors know how to navigate Outlook, they can navigate ClientVision.

The press release didn’t mention ClientVision specifically, but I assume that the CRM will continue to be supported under Fiserv’s management.

Let’s hope that the folks managing ClientVision can throw in that global search feature that I talked about in my review. That combined with the low price point would make a capable entry-level CRM for many advisers.

CRM Review: AdviceAmerica ClientVision

This is my first in-depth review of an application targeted for financial advisers.  Please post your comments on things like image quality, layout, and descriptions to help me improve the review process.

After exchanging several tweets with Bradd Delmuto (@bdelmuto), I attended a demonstration of AdviceAmerica, Inc.’s new ClientVision CRM utility.  Bradd was very helpful in coordinating a live demo with Gary Kinghorn, director of product management for AdviceAmerica.  Gary walked me through many of the features of this new program that I’ll share with you below.

First, some background.  AdviceAmerica has been around since 1999 and financial advisers may recognize the company for its AdvisorVision product, a web-based financial planning software tool now in its 7th major release.  For more on the company’s AdvisorVision offering, read Joel Bruckenstein’s review in the November 2006 edition of Financial Advisor Magazine.

Update: AdvisorVision 7.0 was reviewed in July 2009 by Joel Bruckenstein in this Morningstar Advisor article.

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