Financial advisers need to monitor their brand and reputation online
Financial advisers who don’t monitor their brand or name risk having a poor online reputation
Like it or not, people can say anything about their financial adviser on the Internet.
The Internet has never been a place where people filter what they say about others, and now there are even websites specifically designed to rate, for good or for bad, financial advisers.
What Are They Saying About You?
Websites like RateFA.com, Paladin Registry, and myfinancialadvice.com all solicit consumers to provide feedback on their interactions with financial advisers.
Beyond those sites, people often take to Facebook, Twitter, and LinkedIn to voice their opinion on their financial adviser’s objective and subjective qualities.
If you can’t measure it, you can’t manage it. – Peter Drucker
You Can’t Manage What You Don’t Measure
One frequently cited statement from Peter Drucker is “If you can’t measure it, you can’t manage it.”
That holds true for all types of business metrics, including your online reputation.
If you’re not monitoring (and measuring) what people are saying about you on the Internet, how do you expect to manage your reputation?
Better Than Google Analytics
I cover one excellent tool for monitoring what people are saying about you online, and it’s way better than using Google Analytics to search for your name or your business.
Go read Monitor Your Online Reputation, my Morningstar Advisor Quickview post for this month to find out what tool it is.
