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An Introduction to DataPoints®
I first met Sarah Stanley Fallaw, Ph.D., founder and president of DataPoints®, in 2016 as the company is based in Atlanta, making it super convenient to connect. As I learned about the financial technology startup’s value proposition of introducing behavioral science tools into the business of financial planners and coaches, I encouraged them to apply to the XY Planning Network’s first fintech competition. While they didn’t win that year’s competition, DataPoints® presented along with five other finalists to XY Planning Network attendees and received immediate feedback from those interested in adopting behavioral science tools.
Behavioral Science Tools
Fast forward to today, as DataPoints® is now in production as software solution designed to help financial planners and coaches add behavioral science to the services they offer to clients. I met with Sarah Fallaw, Ph.D., founder and president of DataPoints®, to learn about her background and how she’s bringing decades of research and industrial psychology principles to the domain of financial services to improve the outcomes of clients and investors.
Watch the demo video embedded above to learn how adopting the DataPoints® tools can facilitate conversations and planning strategies that can help your clients meet their goals.
Win a Copy of The Next Millionaire Next Door
In addition, Sarah and I arranged a giveaway of five copies of the new The Next Millionaire Next Door (<-Amazon affiliate link!) book, co authored by Sarah Stanley Fallaw Ph.D. and her late father Thomas J. Stanley Ph.D. Just hit the like icon and leave a comment below the video on YouTube before March 31, 2019, and I will select five random commenters to receive a free copy of the book. Good luck, and thanks for watching!
0:14 Introduction and Sarah Fallaw’s background
1:50 How Industrial Psychology can be applied to personal finance
4:53 The mission of DataPoints®
7:25 Who DataPoints® works with
9:13 Ways DataPoints® is used by financial coaches and planners
11:52 The Behavioral Science Toolkit
12:22 The DataPoints® software demo
15:07 The DataPoints® dashboard
17:02 DataPoints® Advise and the survey process
19:35 Example of advisor reports
23:10 Additional education resources provided by DataPoints®
23:42 How long does it take to learn how to use DataPoints®?
25:02 The Financial Perspectives assessment
25:38 How reliable are the DataPoints® assessments?
28:12 What additional reference materials are available in DataPoints®
34:11 How assessment insights can facilitate conversations around money and finances
37:16 Example of reports available for clients and customers
39:55 How to connect with DataPoints® and try the software (and get a discount code for FPPad viewers!)
41:03 How to win a copy of The Next Millionaire Next Door book!
