For our final stop in Washington DC, we connected with Rich Ellinger, founder of Wealthminder, in the shadow of the Washington Monument on the National Mall. Hear how Ellinger is using his background in engineering and startup growth to make quality financial advice accessible to everyone.
CHAPTER MARKERS
0:10 FPPad Tech Tour Intro
0:41 Rich Ellinger introduction
2:35 What was the draw to found Wealthminder?
4:50 How do you balance your work outside of Wealthminder?
5:54 How can technology help make advisors better at what they do?
7:16 Describe the evolution of Wealthminder as more and more advisors use the solution
8:57 Support for the Foundation for Financial Planning
For our final stop in Washington DC, we connected with Rich Ellinger, founder of Wealthminder, in the shadow of the Washington Monument on the National Mall. Hear how Ellinger is using his background in engineering and startup growth to make quality financial advice accessible to everyone.
This is an audio-only podcast of the FPPad Tech Tour interview with Rich Ellinger of Wealthminder. Click here to view the full video.
On today’s broadcast, Guide Financial gets scooped up by an insurance company, Fox Financial Planning Network wants to help you with your online investment service adoption, and WealthMinder raises fresh capital to give you an edge over robo advisors.
This week’s episode of Bits and Bytes is brought to you by Total Rebalance Expert, the industry’s largest, privately owned portfolio rebalancing software provider.
TRX now offers TRX Edge, a completely rewritten rebalancing platform optimized for the web as well as mobile devices. Sign up for a demo of TRX Edge by visiting http://fppad.com/trx
[This week’s top story comes from Guide Financial, because while I was enjoying clam chowder in a Boudin sourdough bowl in San Francisco, the company announced it was acquired by John Hancock, the life insurance, mutual fund, and retirement solution provider. Terms of the deal were not disclosed.
Now if you’re a regular viewer of FPPad Bits and Bytes, you should remember I highlighted Guide Financial in episode 124 when the company announced an agreement to white-label its solution for members of the Garrett Planning Network.
That was more than a year ago, and I’m told that the adoption of the white-labeled solution was below expectations. So fast forward to today on the heels of fintech acquisitions of eMoney Advisor, Upside, NestEgg Wealth, and LearnVest and you’ll quickly realize that industry behemoths like John Hancock are eager to cater to tech-savvy customers with slick, user friendly online experiences. Guide Financial is just one of the many online startups in this space building such a platform.
In the press release, John Hancock said that Guide Financial will operate as an independent group, so I can only speculate whether or not Guide Financial will remain independent or if some financial product upselling and/or cross marketing will weave its way into the solution. So stay tuned.] John Hancock announced today that it has acquired Guide Financial, Inc., a San Francisco-based software provider for financial advisors. Guide Financial builds software that enables investors to make better financial decisions and build wealth, utilizing artificial intelligence, behavioral finance, and seamless advisor integration. Terms were not disclosed.
[Next up is more news regarding online investment services, as the Fox Financial Planning Network recently announced a new program called AdvisorTouch Symphony. If you missed the news because you were out riding a cable car, AdvisorTouch Symphony is essentially a turnkey roadmap you can implement to add an online investment service to your business.
Under the program, you’ll receive step-by-step guidance on how to adopt these new tools, with Jemstep Advisor Pro being the first automated investment service of choice, and you can expect several other online services to be featured in the near future.
Pricing for firms with one to three advisors is a one-time fee of $5,500, and larger firms will be charged based on their size and need for customization.
This gets you the practice management resources, but this fee doesn’t include additional compliance guidance and resources available from National Regulatory Services, or the optional cybersecurity consulting from True North Networks which were both named in an alliance with AdvisorTouch Symphony. Whew! Got that?
So if you want someone else to show you how to add an online investment service to your business, this is one resource to be sure is on your radar.] Fox Financial Planning Network (FFPN) announced today the launch of AdvisorTouch Symphony, the only program of its kind to help financial advisory firms harness the power of combining robo-technology with practice management. FFPN created this program to demystify robo-technology for advisory firms and provide a detailed road map through every aspect of the implementation process to help firms maximize the benefits of its use.
[And finally, this week’s broadcast wraps up with news on WealthMinder, because while I was pillaging and plundering with pirates of the “you can’t say that on YouTube,” the company announced a new round of fundraising to the swashbuckling tune of $1.45 million.
WealthMinder is, surprise surprise, yet another while-labeled advisor solution for online service, only this one goes beyond basic asset allocation recommendations by incorporating goal planning. To get a deeper look at WealthMinder, coincidentally, Joel Bruckenstein reviewed WealthMinder in his column for Financial Advisor Magazine this month.
To cut to the chase, clients and prospects log in to WealthMinder and choose goals they’re planning for, they aggregate their investment accounts using an integration from Yodlee, and WealthMinder ultimately generates an initial financial plan based on some basic assumptions, and yes, the plan can include investment recommendations, too.
For you, the advisor, you can log in to your dashboard and view all the plans that clients have created, which includes their recommended actions, and then you can proactively offer your services to help clients implement the next steps. There are a reported 26 firms using the platform today, and the pricing to advisors comes in at $10 per month per client, but you can offset the cost by collecting a monthly subscription fee from clients who want to use the WealthMinder platform.] WealthMinder, a Reston-based financial marketplace that looks to connect financial advisers with people who aren’t considered wealthy, has secured $1.45 million in seed funding led by two West Coast venture capital firms — Green Visor Capital and Signatures Capital.
Here are the stories that didn’t make this week’s broadcast:
Morningstar, Inc., a leading provider of independent investment research, is working with Total Rebalance Expert (TRX) to add rebalancing functionality to Morningstar Office, the company’s practice and portfolio management system for independent financial advisors.
Consumers seem to be buying into the idea that these devices can help improve their physical health, so why not create similar mobile capabilities to track financial health?
