Archive | August, 2009

Google vs. Bing: Reinventing Search

Posted on August 23, 2009 by in Technology

This post was originally published at advisors4advisors.com on August 11, 2009. For continuously updated news, information, and commentary relevant to financial advisors, sign up today.

This is a quick post on developments in the search engine space. This advisors4advisors article link talks about Google’s infusion of “caffeine” updates to speed up indexing and improve results. This is likely a response to the introduction of Microsoft’s Bing search engine.

If you’re like me, you don’t want to spend much time searching. Browsing the Internet is so 1990s.

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Surprise Audit Costs Severely Underestimated by SEC According to SIFMA

Posted on August 5, 2009 by in Practice Management

I wrote back in May about the SEC’s proposal to require surprise audits of Registered Investment Advisers who have custody of client assets. The proposal also clarified that custody requirements apply to advisers who withdraw advisory and/or management fees directly from client accounts. Therefore, advisers with custody of client funds would be required to undergo surprise audits, estimated by the SEC to be $8,100.

The Securities Industry and Financial Markets Association (SIFMA) recently said not so fast. $8,100 is severely underestimated.

According to SIFMA, estimates for surprise audits of RIAs who custody funds are as high as $282,800. You read that right: nearly three hundred thousand dollars.

Obviously the exact estimate depends on the amount of assest under management and the number of accounts, custodians, and securities maintained by an RIA.

For more information on the cost estimates, refer to this article at InvestmentNews.

Save Time & Money: Free Long Distance Calls to Businesses

Posted on August 3, 2009 by in Efficiency, Technology

This post was originally published at advisors4advisors.com on July 27, 2009. For continuously updated news, information, and commentary relevant to financial advisors, sign up today.

Nearly all wealth management firms are experiencing declining revenues and increasing operating costs, compressing profit margins in all areas. Here is one simple solution to save time and money on a ubiquitous entry in a firm’s operating expenses: long distance phone calls.

Google has a free 411 service, GOOG-411, that allows users to call nearly any business nationwide and connect for free.

How It Works

GOOG-411 is simple to use. From any phone, dial 1-800-GOOG-411 (1-800-4664-411). At the prompt, say the business name followed by the city and state. GOOG-411’s voice recognition will attempt to match the request to businesses listed in its ever-growing directory. If the request is recognized, GOOG-411 offers the top listing and will automatically connect to the business unless given other instructions.

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