Live from IMPACT® 2011: Broadcast audio live from your mobile phone

I’m attending Schwab IMPACT 2011 this week and will post reports from the event as time permits.

Kyle Hiatt (L) and Jon Reiners (R) of Orion Advisor Services, LLC

My first item of business at Schwab IMPACT 2011 was to tour the vendor expo floor and connect with the many technology vendors here. I ran across the booth of Orion Advisor Services, where Kyle Hiatt, Todd Bertucci, and Jon Reiners were stationed.

Our conversation gravitated toward mobile platforms and mobile apps, so I mentioned one app I discovered just on Monday called FlipZu. FlipZu is an app that allows anyone with a mobile phone to broadcast live audio on the Internet.

I played around with FlipZu for the first time today, attempting to broadcast some of the highlights from Advent Software’s Expo Showcase featuring Black Diamond and Advent OnDemand. My 3G service was spotty from inside the Moscone Center, but you can see my FlipZu channel for the recordings I was able to make.

While talking about FlipZu, Bertucci mentioned how advisors could leverage the app to broadcast their market commentary in realtime directly from their phone. Anyone, including clients and prospects, could listen to the live broadcast right from their own mobile phones with the FlipZu app. Those on computers can use the FlipZu web player to listen as well.

We thought that was such a cool idea that I told Bertucci I’d blog about it later in the day. So, know you know.

Note: reps of broker-dealers will want to avoid live broadcasts, for obvious compliance reasons. Advantage independent RIAs.