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Tim Walker, Marketing Product Manager for Socialware
Some financial advisers are under the impression that the only way to benefit from social media is to tweet on Twitter or propagate Likes on Facebook. That’s just not true.
Advisers can benefit from social media simply by listening to what others are saying, a technique called “social listening.”
Unfortunately, most software designed to survey the social landscape for relevant updates is targeted to huge enterprises with recognized brands and millions of customers (think Coca-Cola, Southwest Airlines, etc.). Tools like Radian6 start at $5,000 per month, well beyond the reach of nearly all independent advisers.
Now, Socialware, a social media compliance software provider, just announced its own social listening software called Social Network Listening.
To get more insight on how Social Network Listening can help financial professionals, I connected with Tim Walker, Marketing Program Manager for Socialware for the following podcast.
View more information about Social Network Listening at Socialware.com.
One item of note: Social Network Listening is currently targeted to institutional financial services companies and broker-dealers, but Walker said that sales to independent advisers is on Socialware’s roadmap for the product.
