Don’t forget, FPPad On Air returns today at 4:15pm Eastern with more live broadcasts of technology and practice management discussions. Visit my Twitter profile or Google+ page for the link to watch beginning at 4:00pm Eastern.
It’s the first Bits & Bytes update for 2013! Here are this week’s stories of interest:
Competing in a Saturated Market from AdvisorOne.com
[Mark Tibergien lays it out pretty clearly: if all financial advisers use the same words to describe what they do, how can they ever expect to stand out from the rest? So here’s a thought. Stand out because of your technology. Be as paperless as possible. Accept electronic signatures. Present from your iPad. Publish a public version of your calendar your clients can use to book meetings. Create your own screencasts. There are just a few ways you can use technology to do something that your competition isn’t.] The point is the lack of clarity in financial services business models and the profusion of practitioners plying their trade using virtually the same branding has created a saturated market.
Orion Forges New Technology Partnership With Orchestrate from PR Newswire
[You’re likely very familiar with what Orion does, but Orchestrate and their main product, ProcessComposer, is probably a mystery. However, one of the Schwab IMPACT award winners two months ago was the Foster Group, from where Orchestrate was born. If you’re a Salesforce CRM shop and need some way to enhance it with workflows, ProcessComposer is one option. Now I have to admit, I have a podcast waiting to be edited on both the Foster Group and Orchestrate, but it’ll be another week before I can edit that for publishing! So stay tuned.] In their quest to deliver their technologies to additional advisory firms, Orion and Orchestrate have embedded their technologies inside Salesforce’s AppExchange, and have now entered into agreements to leverage each other’s respective technologies.
