Does your financial adviser website stand out from all the others?
Advisers need to simplify their online presence to stand out in a sea of website monotony
Financial advisers should follow the trend of website simplification if they hope to attract the wealth management client of the future.
Adviser Websites All Look The Same
Given a half dozen websites from financial advisory firms featuring solo advisers up to multi-billion dollar juggernauts, prospects likely won’t be able to tell the difference between anyone.
The downside to websites built with content management software like WordPress and Drupal (note: FPPad uses the WordPress framework) is that sites generally all have the same look and feel. Logos are in the top-left corner, a navigation bar is in the top right, and photos and text are below the main header.
With FPPad, I’m just as guilty as all the rest.
How to Make Your Website Stand Out
So to stand out in a sea of monotony among adviser websites, consider simplifying everything to one page.
Yes, a single page website.
Fortunately, you can experiment with single page website designs without taking your primary website offline.
Read this month’s Morningstar Advisor Quickview to find out what service you can use to quickly set up your own single page website and differentiate yourself from everyone else.
Image credit: Boston Public Library on Flickr
