InvestmentNews launches new iPad app

In an email to subscribers this morning, InvestmentNews announced the release of its new app, InvestmentNews Daily for iPad.

InvestmentNews Daily app for iPad

What it says is “the financial advice industry’s first and only real-time news app,” InvestmentNews Daily offers a simple way to view content normally accessed online via InvestmentNews.com.

The Daily

After a quick download, I found the app to be easy to use to quickly review each day’s updates.

What I’d like to see more of in an app like this is a way to curate content, similar to Zite. The app does have a “My Topics” section, but users select from a predefined list of topics, so there’s no way to add custom keywords (say, iPad for example).

Social Sharing

InvestmentNews Daily does have social sharing options, so users can simply click the “+” sign at the bottom of the screen to easily share articles on Twitter, Facebook, and LinkedIn with one click.

Articles can also be saved to “My Briefcase” to view offline when the iPad is not connected to the Internet.

Nevertheless, I’m more likely to use InvestmentNews Daily to get a quick synopsis of the day’s news rather than use their website, that as of late takes a long time to load new pages.

Roll Camera

If I could make one suggestion: video would be a welcome addition to InvestmentNews Daily content. Take a look at Fidelity Investments’ iPad app for retail clients. That’s a good example of blending written articles with video news stories.

 

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