Tag Archives: analytics

How to link your website to your Twitter Analytics dashboard

Posted on September 11, 2013 by in Social Media

Link your website to your Twitter Analytics dashboard to track your website mentions and referral traffic

Twitter Analytics now allows users to link their website to the dashboard to see website mentions and referral activity (see Twitter analytics helps financial advisers boost social media ROI).

In the 99 second video above, I show you how to link your website to the Twitter Analytics dashboard so you can see these useful statistics (or watch on YouTube).

The Twitter Analytics dashboard now displays your website mentions and referral traffic

The Twitter Analytics dashboard now displays your website mentions and referral traffic

Google Analytics Doesn’t Show Website Mentions on Twitter

Google Analytics is the go-to utility to monitor activity that occurs on your website.

While Google Analytics does track incoming referral traffic from Twitter, it doesn’t have the ability to identify how many times your website is listed in tweets on Twitter.

Now Twitter Analytics allows you to link to your website to the dashboard and give you more detailed statistics to track.

Find Out Who Tweets Your Website

Not only does the Twitter Analytics dashboard show how many times you listed your website in your own tweets, but it also shows how many times your website was mentioned by other people on Twitter. That is one great feature of this new integration.

So watch the walk-through video and begin tracking how many times your website is mentioned on Twitter and see which tweets generate the most referral traffic to your website.

Don’t Have Analytics?

Are you missing the analytics option after you log in to the dashboard? You’re not alone.

Others report not being able to see the analytics menu, but some have been able to get it by stepping through the advertising campaign setup but stopping before entering payment information.

Read the comments from others in this FPPad post and see if this technique works for you.

FPPad Bits and Bytes for July 12

Posted on July 12, 2013 by in Bits & Bytes

The upper cascade portion of Amicalola Falls in the north Georgia mountains

The upper cascade portion of Amicalola Falls in the north Georgia mountains

I spent much of the week on vacation at Amicalola Falls State Park in Georgia, home to the tallest waterfall east of the Mississippi.

So, you know that this week’s stories of interest are some of the best for me to take time away to list them here:

Addepar Expands Management Team with Appointment of Chief Executive Officer, President and Chief Operating Officer from BusinessWire.com

[Earlier this week I posted my interview with former-president-turned-chief-strategy-officer Mike Paulus of Addepar (see: Managing over $100 billion, Addepar’s Mike Paulus reveals how the company will cultivate RIA business). I had to add an explanation at the beginning of that video because of Paulus’ title change, and know we know why. Addepar now has a new CEO, and President and COO, who bring seasoned experience from Palantir (Addepar co-founder Joe Lonsdale’s more recognized venture) and the private equity industry.] Addepar, the leader in smart technology platforms for global wealth and investment management, today announced the appointment of Eric Poirier as Chief Executive Officer and Karen White as President and Chief Operating Officer.

Client of the Future from AdvisorOne.com

[Practice management expert Mark Tibergien, Chief Executive Officer of Pershing Advisor Solutions, a BNY Mellon company, issues a stern warning that if your firm isn’t changing to adapt to service expectations of Gen X/Y, you’re in trouble. Tibergien is inspired by Cam Marston’s book Generational Insights and argues that the tactics used to satisfy baby boomers won’t work with the client of the future.] Something has been nagging at us about the way in which most advisory firms are oriented. The epiphany came when we realized our view was more about the advisor of the future than the client of the future.

Twitter Advertising: A $100 Experiment Pays Off from Financial-Planning.com

[I don’t think columnist Dave Grant wrote the title of his article, because I don’t think he would have used the phrase “pays off.” Grant experimeted with advertising and promoting his Twitter accounts with $100 seed money, and experienced ho-hum traffic to his website. Remember, nearly anyone can access Twitter analytics for free (my screencast showing how is embedded below) and you can see your account with as little at $1 for some testing. You don’t have to start with $100.] As an avid Google Analytics user, and having previously explored Facebook ads, I thought I would see what effect “Promoted Tweets” would have on my website.

15 power Tweeters every adviser should know from InvestmentNews.com

[Remember, you don’t have to tweet to get benefits from Twitter. Following these 15 “power Tweeters” recommended by Nerd’s Eye View publisher Michael Kitces will get you off to a fast start to get the most out of Twitter without the compliance headaches of posting your own tweets.] While there are many social media lists out there of people and businesses to follow on Twitter, InvestmentNews’ own Power 20 “Power Tweeter” Michael Kitces, partner and director of research for Pinnacle Advisory Group and publisher of The Kitces Report and the blog Nerd’s Eye View maintains a list of people financial advisers should follow on Twitter.

Twitter analytics helps financial advisers boost social media ROI

Posted on June 14, 2013 by in Online Marketing, Social Media

Twitter analytics lets financial advisers calculate their social media ROI

Twitter analytics lets financial advisers determine their social media ROI

Twitter analytics is the next greatest thing in financial adviser social media ROI.

As a financial adviser, you read a ton of articles and hear from industry consultants (myself included!) how important social media can be to your business and how you should be using it to communicate with your audience.

But when you post something, how do you know if that message was actually effective in reaching people?

Introducing Twitter Analytics

Twitter, part of the top four social media sites (along with Facebook, LinkedIn, and Google+), just rolled out a new tool you can use to view your own analytics.

Twitter Analytics is free and can reveal nearly everything you ever wanted to know about the “reach,” or generated traffic, of your tweets.

Not only can you view analytics about your tweets, you can also gain insight on trends in your followers as well as demographics of the people who follow you.

Twitter Analytics in Two Minutes

I created the screencast below to show you how to access Twitter Analytics for your account and navigate among the data offered.

Enjoy!

Thomson Reuters Unveils Rich Analytics Application

Posted on September 13, 2010 by in Software

Billing itself as “your portal to everything you need,” Thompson Reuters today launched Eikon, an integrated market data, analytics, and research application.

Here are some of the application features I found of interest:

  • Fully customizable desktop where windows can be dragged and dropped to individualize the platform
  • Global search option that “clusters” search results into groups such as equity, bond, and options news.
  • An integrated social networking and messaging platform to communicate in real-time with colleagues, including a publishing application to share your own market insights.

Do you have access to Eikon? I’d love to hear your feedback about the application. Feel free to comment below or send me a message at bill [at] fppad [dot] com.