Tag Archives: copyright

FPPad Bits and Bytes for October 11

On this week’s broadcast, learn which broker-dealers are stepping up their game in technology, the industry’s first native financial planning app for Salesforce is introduced, what to do when someone steals your online videos, and more. So get ready, Bits and Bytes begins now.

(Watch on YouTube)

Today’s episode is brought to you by the 2013 T3 Enterprise Conference, exclusively designed for the technology needs of broker-dealers and financial enterprises.

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You have less than one month before this event kicks off on November 3rd in Chicago, so if you’re looking for the best place to monitor trends in broker-dealer technology, you need register today at t3enterpriseconference.com

Upping the Ante from Financial Advisor Magazine

[Continuing with the theme of broker-dealer technology, this week’s lead story comes from Joel Bruckenstein, whose “Upping the Ante” column for Financial Advisor magazine provides a terrific overview at what broker-dealers are doing to deliver leading technology to their representatives.

Bruckenstein covers updates from leading BDs like Raymond James, LPL Financial, United Planners, Commonwealth, and Wells Fargo Advisors. Even if your firm is not affiliated with a broker-dealer, you need to read this column to find out what technology you should be adding to your business so you don’t fall behind in this continuously evolving marketplace.] With advisors’ business models constantly evolving, the pressure on independent broker-dealers to continually enhance their technology platforms has never been more intense. From portfolio management to client relationships, advisors are demanding that competitive brokerage firms up their tech games. This article looks at how five broker-dealers are trying to satisfy those demands.

Advisor Software, Inc. Launches goalgamiPro On salesforce.com’s AppExchange, The World’s Leading Business Apps Marketplace from PRNewswire.com

[Now notably absent from an article on broker-dealer technology is any update on Salesforce, the 800-pound gorilla of enterprise CRM. But one company expanding its support of Salesforce is Advisor Software, creators of goalgamiPro, a quick financial planning software application that I’ve highlighted in the past on my YouTube channel.

Advisor Software just launched a new app in the Salesforce AppExchange for goalgamiPro, giving advisors who use Salesforce the industry’s first native financial planning app for the CRM platform. You can watch a 7-minute demo video of goalgamiPro for Salesforce in action embedded along side the links to this week’s top stories.] Advisor Software, Inc., a provider of wealth management solutions for the financial advisor market, today announced it has launched its goalgamiPro quick planning solution on salesforce.com’s AppExchange, empowering businesses to connect with customers, partners and employees in entirely new ways.

Video theft: the latest threat to online financial adviser content from FPPad

[Switching gears now, a lot of you have asked me how you can create and post videos online to market your firm and generate organic search traffic to your business. But when you post videos online, you need to know that other people with dubious intentions can steal your videos and use them for their own benefit.

This week I discovered two episodes of Bits and Bytes had been reposted to another channel on YouTube and were being used to generate advertising revenue for that channel owner. So what can you do if you find someone allegedly infringing your copyrighted videos? YouTube makes it very easy to file an infringement claim, and when I filled one out for the two Bits and Bytes videos that were stolen, YouTube removed them in less than 24 hours.

Here is the link to access the YouTube Copyright Infringement Notification form.] Content thieves are stealing popular advisor videos to draw visitors to their questionable channels. Find out how to stop them.

Orion Advisor Services, LLC Achieves ISO 27001 Certification from PRNewswire.com

[Finishing up this week’s broadcast is a security update from Orion Advisor Services, the nation’s largest privately held portfolio accounting service bureau and, full disclosure, past sponsor of Bits and Bytes. Earlier this week, Orion announced that it achieved the ISO 27001 certification for meeting rigorous standards required for internal security controls.

The ISO 27001 certification is not easy to achieve, as the audit process is both time consuming and expensive. Orion becomes just the second company in all of Nebraska to receive the certification and joins industry heavyweights like Salesforce and Broadridge as the few financial services firms that are ISO 27001 certified.

But if you seek the gold standard in security controls from your vendors and providers to keep your information safe, ISO 27001 is the benchmark that distinguishes the top companies from all the rest.] Orion Advisor Services, LLC, a premier portfolio accounting service provider, recently completed an independent audit in accordance with the global security certification standards outlined by the ISO/IEC 27001:2005 report (“ISO 27001”).

 

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Video theft: the latest threat to online financial adviser content

Remove your stolen videos from YouTube and enforce your copyright

Remove your stolen videos from YouTube and enforce your copyright

Content thieves are stealing popular advisor videos to draw visitors to their questionable channels. Find out how to stop them.

Online video is still a blue ocean in the realm of financial advisor marketing, but content thieves are already stealing popular advisor videos to promote their own channels.

FPPad subscribers know that I started creating video content back in February 2012, beginning with interviews of industry technology leaders from the TD Ameritrade Institutional 2012 National Conference and T3 2012 Conference.

And this summer, I launched FPPad Bits and Bytes, the industry’s only video broadcast devoted to covering the best technology news of the past week.

Thieves Like Popular Content, Too

I put a lot of energy and effort into creating videos for you with the objective of providing insight and commentary on a variety of technology solutions you can use in your business. With currently over 25,000 views on the FPPad YouTube channel, you are validating that this type of content delivery is useful.

So when I discovered content thieves were stealing my popular videos, I was irate.

You see, like most Google services, YouTube allows content publishers to participate in online advertising via Google AdWords for video. So if content on your YouTube channel receives a lot of views and you opt in to the AdWords program, you stand to earn a small amount of income in the form of advertising revenue.

But the downside to this is content thieves know this all too well, so they want to maximize their own channel’s ad revenue without publishing any original content of their own.

So they steal it.

How to Find Your Stolen Videos

Metrics are an important part of any content distribution, so I regularly monitor YouTube video analytics to see how well my videos are being received.

Part of that process includes searching for my channel and related videos on YouTube using specific keywords to see how they rank among similar content on YouTube. I’ll use common search phrases like FPPad, financial planning technology, financial advisor apps, and so on to determine what I can do to make my videos show up near the top of YouTube’s search results.

But imagine my surprise when not long ago, a search displayed one of my videos that was NOT part of my YouTube channel.

By searching YouTube for FPPad, I found several episodes of FPPad Bits and Bytes were posted to a channel called “financial websites”. View their YouTube channel here: https://www.youtube.com/channel/UC-AMsCUZ4Mqib9B9YnrEPLQ?feature=watch

Note: I did not want to post the “financial websites” channel at all and send any traffic to it, but if you have uploaded video online, it’s worth searching through the 400+ videos to see if any of them are yours.

Stolen Video Search Technique

Fortunately, “financial websites” is a lazy thief. They simply download original videos from another source, re-upload them to their channel, and copy and paste the video title and description.

This laziness on their part makes it easier for you to find your stolen videos.

So search for the exact titles of videos you post online, including any keywords that you often use, such as your company name or episode series title.

If the thief simply copies and pastes your content, then you have a high likelihood your stolen video will appear using a very specific search query.

How to Remove Your Stolen Video from YouTube

If you do find one (or more) of your videos uploaded to another channel, here is what you need to do to get the video removed from YouTube.

YouTube provides an online Copyright Infringement Notification form that you can complete in just a few minutes.

YouTube offers an online Copyright Infringement Notification form you can complete in several minutes

Complete the YouTube online Copyright Infringement Notification form to have your stolen video removed

You’ll need the URL of your original video (the work allegedly infringed) as well as the URL of the allegedly infringing video to be removed.

You will also need to provide your legal name and address and attest that you are the content owner along with other standard claims required of a Digital Millennium Copyright Act‎ (DMCA) copyright violation notice.

What’s nice is you can use the completed form for a single video violation, or add multiple videos to the same form, saving time if multiple videos you created have been stolen.

Copyright Takedown Turnaround

In my case, two of my videos had been uploaded to the “financial websites” channel, and within about 24 hours of submitting my notice to YouTube, I received confirmation that both infringing videos had been removed.

So again, if you publish video online, on YouTube or elsewhere, here’s what you need to do to protect your content.

Search YouTube for the exact title of your most popular videos. Also search using keywords that appear in many of your video descriptions.

When you find an allegedly infringing video, complete the online Copyright Infringement Notification form.

And if you find a different YouTube channel using your videos online, post the channel name in the comments below so others can search it for alleged violations of their copyrighted material.