Tag Archives: google analytics

How to link your website to your Twitter Analytics dashboard

Posted on September 11, 2013 by in Social Media

Link your website to your Twitter Analytics dashboard to track your website mentions and referral traffic

Twitter Analytics now allows users to link their website to the dashboard to see website mentions and referral activity (see Twitter analytics helps financial advisers boost social media ROI).

In the 99 second video above, I show you how to link your website to the Twitter Analytics dashboard so you can see these useful statistics (or watch on YouTube).

The Twitter Analytics dashboard now displays your website mentions and referral traffic

The Twitter Analytics dashboard now displays your website mentions and referral traffic

Google Analytics Doesn’t Show Website Mentions on Twitter

Google Analytics is the go-to utility to monitor activity that occurs on your website.

While Google Analytics does track incoming referral traffic from Twitter, it doesn’t have the ability to identify how many times your website is listed in tweets on Twitter.

Now Twitter Analytics allows you to link to your website to the dashboard and give you more detailed statistics to track.

Find Out Who Tweets Your Website

Not only does the Twitter Analytics dashboard show how many times you listed your website in your own tweets, but it also shows how many times your website was mentioned by other people on Twitter. That is one great feature of this new integration.

So watch the walk-through video and begin tracking how many times your website is mentioned on Twitter and see which tweets generate the most referral traffic to your website.

Don’t Have Analytics?

Are you missing the analytics option after you log in to the dashboard? You’re not alone.

Others report not being able to see the analytics menu, but some have been able to get it by stepping through the advertising campaign setup but stopping before entering payment information.

Read the comments from others in this FPPad post and see if this technique works for you.

How financial advisers can monitor their online reputation

Posted on July 30, 2013 by in Online Marketing, Social Media

Financial advisers need to monitor their reputation online

Financial advisers need to monitor their brand and reputation online

Financial advisers who don’t monitor their brand or name risk having a poor online reputation

Like it or not, people can say anything about their financial adviser on the Internet.

The Internet has never been a place where people filter what they say about others, and now there are even websites specifically designed to rate, for good or for bad, financial advisers.

What Are They Saying About You?

Websites like RateFA.com, Paladin Registry, and myfinancialadvice.com all solicit consumers to provide feedback on their interactions with financial advisers.

Beyond those sites, people often take to Facebook, Twitter, and LinkedIn to voice their opinion on their financial adviser’s objective and subjective qualities.

 

If you can’t measure it, you can’t manage it. – Peter Drucker

You Can’t Manage What You Don’t Measure

One frequently cited statement from Peter Drucker is “If you can’t measure it, you can’t manage it.”

That holds true for all types of business metrics, including your online reputation.

If you’re not monitoring (and measuring) what people are saying about you on the Internet, how do you expect to manage your reputation?

Better Than Google Analytics

I cover one excellent tool for monitoring what people are saying about you online, and it’s way better than using Google Analytics to search for your name or your business.

Go read Monitor Your Online Reputation, my Morningstar Advisor Quickview post for this month to find out what tool it is.