This post was originally published at advisors4advisors.com on July 27, 2009. For continuously updated news, information, and commentary relevant to financial advisors, sign up today.
Nearly all wealth management firms are experiencing declining revenues and increasing operating costs, compressing profit margins in all areas. Here is one simple solution to save time and money on a ubiquitous entry in a firm’s operating expenses: long distance phone calls.
Google has a free 411 service, GOOG-411, that allows users to call nearly any business nationwide and connect for free.
How It Works
GOOG-411 is simple to use. From any phone, dial 1-800-GOOG-411 (1-800-4664-411). At the prompt, say the business name followed by the city and state. GOOG-411’s voice recognition will attempt to match the request to businesses listed in its ever-growing directory. If the request is recognized, GOOG-411 offers the top listing and will automatically connect to the business unless given other instructions.
