Tag Archives: Joe Simonds

FPPad Bits and Bytes for March 14

On today’s broadcast, Google Drive adds new features with third party add ons. Find out which ones will help you be more efficient. A new startup emerges to help advisors compete against “robo advisors.” How their partnership with a leading network of planners could change the mass-market advice model forever. And, find out about the biggest mistakes you should avoid before you upload your first video to YouTube.

So get ready, FPPad Bits and Bytes begins now.

(Watch FPPad Bits and Bytes on YouTube)

Today’s episode is brought to you by Wealthbox CRM. Wealthbox is collaborative, social, and outrageously simple CRM for financial advisors.

Wealthbox CRM

Sign up for a free trial today by visiting fppad.com/wealthbox

Here are the links to this week’s top stories:

Google launches Docs plug-ins to better compete with Office from PCWorld, and

The Best Add-Ons for Google Drive from Lifehacker

[Three weeks ago, I covered news from Microsoft as they changed the name of SkyDrive, their cloud-based file storage solution, to OneDrive, and added several useful features to the service. Not to be left out, Google announced this week that it is extending the functionality of Google Drive with third-party plugins.

The new feature, called “add-ons,” allows users to enhance the Docs and Sheets office apps similar to what you can to today with Extensions in Google Chrome or packaged apps for ChromeOS. So what are the best new add-ons you can start using today?

The first is HelloFax, which allows you to send a file from Google Docs to any fax number by simply clicking on the HelloFax add-on and typing in the destination phone number. Now you can finally get rid of your fax machine and return it to 1985. Next is an add-on called Mapping Sheets, which lets you create custom Google Maps using data in a Google Sheet file. So for example, if you wanted to quickly map the addresses of all your clients, you could create a Google Sheet with the data and use the Mapping Sheets add-on to easily make the map.

And last is an add-on called Track Changes, which is one of the features where Google Docs underperformed its Microsoft Office counterpart. The new Track Changes add-on now essentially replicates the track changes feature found in Microsoft Word, closing the gap between the two programs, at least for the time being.] Yesterday, Google introduced add-ons for Google Docs and Sheets. These add-ons allow you to add all kinds of functionality to your documents, including signing faxes, creating bibliographies, and more.

Garrett Planning Network To Make Guide Financial Available to Its Network Of 300+ Advisory Firms from PRNewswire

[Next is news from a company new to the advisor technology marketplace called Guide Financial. Guide works in a similar fashion to Mint.com, as it aggregates data from banking, credit card, and investment accounts, but Mint.com doesn’t have an advisor dashboard, which is where Guide steps in.

Recognizing the potential of Guide’s dashboard, the Garrett Planning Network announced this week that it will begin to private-label the Guide online portal to the Network’s 300 plus advisory members.

This is a clever agreement between the two companies, as the online portal form Guide will help Garrett members boost their client-facing technology, squarely taking on the competition from robo advisor services that are proving to be very attractive to Gen X and Gen Y clients.

Pricing details of the private-labaled portal weren’t disclosed in the press release, but you can sign up for your own 15-day free trial to test Guide Financial on your own and watch their presentation from Finovate Fall 2013 by visiting the links to this week’s top stories.] Guide Financial (www.guidefinancial.com), a web-based service provider targeted to financial professionals at advisory firms, banks and insurers, announced today that it has reached an agreement to make its service available to the over 300 advisory companies in the Garrett Planning Network.

Guide Financial Finovate Fall 2013 Video

 

YouTube secrets for financial advisers from FPPad

[And finally, you’re probably watching today’s broadcast on YouTube, and you might be considering uploading your own video content to get discovered on the world’s second largest search engine. But before you get started, do you know what the top mistakes advisors are making on YouTube?

Earlier this week, I joined Joe and Luke Simonds in a lively Google+ Hangout to talk about the opportunities of YouTube content, but we also highlighted the biggest mistakes some advisors are making when they post content online. These mistakes include not getting compliance to review a script prior to filming, not making your own thumbnail images, and not using video annotations and hyperlinks to their fullest potential.] Effective video thumbnails, annotations, and hyperlinks are the biggest missed opportunities on YouTube for financial advisers

And stories that didn’t make this week’s broadcast:

Save more with Google Drive from Google

We’ve lowered the price of our monthly storage plans to $1.99 for 100GB (previously $4.99), $9.99 for 1TB (previously $49.99), and $99.99 for 10TB, with even more storage available if you need it.

4 New Advisor Tech Trends from Financial Planning

For advisors, technological change can seem both lightning fast and very slow.

 

Watch FPPad Bits and Bytes for March 14, 2014

Watch FPPad Bits and Bytes for March 14, 2014

YouTube secrets for financial advisers

YouTube Zero

Effective video thumbnails, annotations, and hyperlinks are the biggest missed opportunities on YouTube for financial advisers

I recently connected with Joe and Luke Simonds of Advisor Internet Marketing (http://www.advisorinternetmarketing.com/) to talk about the top YouTube secrets for financial advisers.

The Simonds brothers are hosting 31 live Google+ Hangout events in 31 days (a tall order for anyone to deliver!), and I was the guest on March 12 to talk about YouTube secrets.

Here are some of the highlights from our 35 minute broadcast.

Why YouTube?

You likely already know that YouTube is the world’s second largest search engine right behind Google. And because Google owns YouTube, Google often seeds Internet search results with content uploaded to YouTube.

Advisers who are wondering why uploading content to YouTube is worth the time and effort need to know that if they have zero content on YouTube, they have zero chance at showing up in those coveted YouTube slots in Google search results.

At 4:30, Simonds and I talk about why this is so important for anyone in financial services.

It doesn’t cost a lot to get started

Yes, advisers can record a video with their iPhone and upload it to YouTube, but there are a number of reasons why this may not be the best strategy for creating YouTube content.

Fortunately, the total cost for “prosumer” video and studio equipment is a lot lower than some might think. I have a list of gear advisers can buy to create their own studio that is free for anyone who signs up to the free FPPad newsletter.

At 7:25, we talk about how important good audio and video quality is in creating the right impression for one’s audience.

The biggest mistake to avoid

One of the biggest mistakes I see advisers making is not going through the process of creating a transcript. Many advisers sit in their office, press record on their iPhone or webcam, and ad lib about a topic.

Big mistake!

One reason why this is a mistake is that for any adviser under compliance requirements for their content, advisers might have to scrap their video altogether if compliance doesn’t approve the content.

So the mistake to avoid is filming a video without a transcript.

Write a script, submit it to compliance prior to filming, and then after the video is uploaded to YouTube, upload the transcript so YouTube can add closed captions to the video. Not only does that decrease the risk of scrapping a video, transcripts increase the video’s search engine ranking as Google uses the transcript to identify what the video is about.

At 12:35, we discuss the big mistakes to avoid and how using transcripts solves those big risks.

Key secrets to boosting YouTube ROI

Filming a video and uploading it to YouTube isn’t going to guarantee success. Fortunately there are some super easy techniques and secrets that can boost an adviser’s YouTube ROI.

First, create a custom thumbnail image for your video and use that instead of allowing YouTube to pick a random frame from your video.

Second, use YouTube annotations to make it super easy for viewers to subscribe to your YouTube channel or to go watch a related video on your channel.

And third, use hyperlinks, complete with the “http://” prefix in the video’s description box on YouTube to help your viewers navigate to relevant websites.

At 14:40, we talk about all of these super easy secrets that few advisers know about that can really boost the ROI of YouTube.

How to look good on camera

With your YouTube video, you’re asking your viewers to give up some amount of time in the hopes that they’ll learn something, get a valuable takeaway, or be entertained. Don’t blow the opportunity by looking nervous or shifty on camera!

How have I become so comfortable filming all my videos?

I hired a coach.

Regular viewers of FPPad Bits and Bits might notice @CMS2020 in the credits as Executive Producer. That’s Steve Biermann, founder of Creative Marketing Solutions and my producer and coach for all of my video content.

At 22:11, we talk about the lessons I learned when I hired a coach and how he’s helped me improve my on camera presence.

End with a call to action

As with any good content online, finish the content with a call to action. What should the viewer do next? What resources are available to help the viewer answer their questions. The answer is in your call to action.

At 31:57, we end the Google+ Hangout with our respective calls to action, which includes my prompt to get my free guide to awesome video you will receive when you subscribe to the free FPPad newsletter. So subscribe right now!

I hope that you have time to watch the Hangout with Joe and Luke Simonds, or even jump in at the various time points provided above to get the most important takeaways.

And if you have any questions about getting started or your experience with video, go ahead and leave a comment below.

Learn YouTube secrets for financial advisors