Salesforce, powered by Orion Connect, gets phone system integration and smarter email reports

I’m still not convinced that Salesforce, out of the box, is an attractive CRM for financial advisers.

Most firms need to customize much of what comes with the standard Salesforce package; some succeed after making substantial investments, while others give up, frustrated by the seemingly endless list of things to change (see: Salesforce for financial advisers solicits bipolar reactions; AppCrown attempts to resolve disjointed CRM).

Instead of customizing Salesforce in house, many advisers are leveraging third-party utilities found in the AppExchange. One of those utilities comes from Orion Advisor Services, called Orion Connect.

For details on Orion Connect and several new functions it offers, I spoke with Orion Advisor Services president and CEO Eric Clarke in the video spotlight below.

(click to watch on YouTube)


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