Like integration, “mobile compatible” means different things to different people

When a technology vendor advertises a product as being “mobile compatible,” what does that really mean?

More often than not, mobile-compatible products usually display static reports and charts on mobile devices like tablets and smartphones. But that’s not really taking advantage of mobile device capabilities, most notably a device’s touchscreen.

TrustFort, primarily known for its portfolio reporting technology to broker-dealers and RIAs, is now moving ahead with mobile app development with several of its partners that goes beyond basic report presentations, and instead provides a rich, interactive user experience. Such an environment lets both advisers and clients drill down into the details of financial and investment plans, touching different elements and expanding certain sections to view more detailed information.

Hear more about the mobile app development underway from TrustFort president and CEO Atindra Barua.

(click to watch on YouTube)

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