Welcome to the FPPad fintech briefing, Here are the top fintech stories you need to know today.
eMoney Advisor introduces Tamarac integration
eMoney Advisor, the popular financial planning software used by advisors, announced earlier this week that the company completed its integration with the Tamarac platform, which allows both advisors AND clients to view detailed portfolio information directly in the eMoney platform. This means advisors can easily access their Tamarac Reporting™ information in the eMoney dashboard, but clients can also view more detailed portfolio management and performance information from Tamarac when they log in using their secure client portal.
Tolerisk adds integration with Wealthbox CRM
In risk tolerance news, Tolerisk also announced its own new integration with Wealthbox CRM, allowing advisors to automatically import information about clients and prospects from Wealthbox to quickly set up new risk tolerance assessment questionnaires. Founded in 2014 by Mark Friedenthal, Tolerisk aims to quantify not only an investor’s ability to take risk in their portfolio, but also quantify their WILLINGNESS to take risk based on a standardized risk assessment process.
Finworx launches Finworx360
And finally, another newcomer to the client risk assessment space called Finworx announced the launch of Finworx360, billed as a behavioral finance assessment tool to help advisors better understand their clients’ decisions when it comes to investing. I connected with Finworx CEO Jeremy Floyd to learn more about what Finworx360 offers for advisors.
For over a year, our team has been polishing the behavioral risk survey and investor persona approach to understand the growing trends and behavioral biases, and to gain more comprehensive insights. Finworx360 is a result of our research, and it offers a whole new level of focus, simplicity, and accessibility to a broader audience.
To get links to all the details on today’s stories, visit fppad.com/flashbriefing
I’m Bill Winterberg, and those are your fintech headlines for today from FPPad.com, be sure to check back in with me later for more fintech news.
Starburst Labs, the creators of Wealthbox CRM, raised $6.25 million in new capital
The XY Planning Network inks an enterprise pricing deal with eMoney Advisor
Morgan Stanley pays a $13 million settlement for billing mistakes across 149,000 customer accounts, and
Document management provider Cabinet Paperless gets acquired by PSIGEN Software
Starburst Labs raises $6.25 million in new capital
This week, Starburst Labs, which is the New York City-based company (formerly known as Gotham Tech Labs) that makes Wealthbox CRM, announced it raised $6.25 million in Series A funding. Back in December when the Financial Planning Magazine technology survey came out, Wealthbox CRM was one of the few movers and shakers in that survey who rose up the ranks in overall adoption. Most of the other companies basically stayed in the same positions as in previous surveys.
So Wealthbox CRM basically launched from zero on February 11th 2014 (which I remember because February 11th is my birthday) and in under three years has ascended to the level of industry adoption to compete with well-known CRMs like Redtail, Salesforce, and Junxure.
What’s interesting, though, is that Starburst has three other products in addition to Wealthbox CRM which are InvestorSay, an online community centered around investing ideas, PaperTrade.io, a plugin for simulated stock trading contests, and Wealthbase, a question and answer website that reminds me a lot of Quora.
So the Series A funding won’t exclusively support Wealthbox CRM, because I’m sure it’ll be allocated across all four products, but at least the new investment will do more than just keep the lights on at Starburst’s SoHo offices. Now, they don’t have a personal chef on site, but the offices are more than adequate to support the work the team needs to get done.
And don’t forget, Wealthbox CRM is included in the technology package for anyone who is a member of the XY Planning Network, which is growing at its own eye-opening pace, so I’m not at all concerned that the product might go away anytime soon. An acquisition is a whole other story, but that’s a risk you take with any independent technology provider you use in your business, and isn’t a risk that’s exclusive to Wealthbox CRM.
So with that, let me just say that I believe Wealthbox CRM deserves a little more respect and recognition in the industry for the adoption it has already earned among advisors in just a few years.
The XY Planning Network inks pricing deal with eMoney Advisor
emX pro is the top of the line package that offers planning modules for cash flow, estate, investment, and retirement illustrations above and beyond the client portal and account aggregation in the less expensive tiers.
Retail pricing for emX pro is around $3800 a year, so enterprise pricing probably knocks off 10 to 20 percent, but it doesn’t bring the price down to the $1000 a year range for planning software like MoneyGuidePro and inStream that offer pricing discounts to XYPN members.
Morgan Stanley pays a $13 million settlement for billing mistakes
I have two more quick stories worth mentioning: First, I saw that Morgan Stanley was ordered to pay $13 million to settle civil charges brought by the SEC after the Commission found that more than 149,000 clients were charged excess fees of more than $16 million between 2002 and 2016 as the result of billing errors. The firm also failed to comply with custody rules by not conducting surprise audits on client accounts for which the firm had custody.
So accurate billing is one of those things than often goes under appreciated inside your advisory business. If you have robust portfolio accounting systems like Orion, Envestnet | Tamarac, Advent, AssetBook, and others, it’s probably built in and pretty seamless. But I know some firms still calculate fees using custom Excel spreadsheets, and if that’s you, this action against Morgan Stanley should be a reminder for you that it’s probably time to replace your Excel spreadsheets with a more robust and less error-prone accounting system.
Cabinet Paperless gets acquired by PSIGEN Software
Someone challenged me last week about why I think advisers are behind on technology adoption, and when I think of document management, this one of the solutions where I think I’m correct in that a minority of advisors have purchased and implemented a robust solution here. Your top contenders here are Laserfiche, Cabinet, NetDocuments, and possibly Sharepoint if you can justify the cost and customization required to make it work right in your firm.
Soapbox: Incremental Care > Acute Care
So moving on, I didn’t come across any cool or disconcerting apps this week to share, so i’ll get right to the soapbox to wrap up this week’s update.
Sometime in the next few days, I hope you’ll take about 20 to 25 minutes to read an essay in the New Yorker by Dr. Atul Gawande about incremental care, or primary care, and the differences and tradeoffs of that kind of physician interaction compared to acute care, or the interaction one might receive from a specialist.
Yes, there are some connections with health insurance and health insurance , but this essay helped me set aside my own political believes and consider what I want from my long-term healthcare interactions.
I’m one of the fortunate ones; my wife works for a big employer that offers a high deductible plan with subsidized premiums and very good coverage. I try not to loose sight of how much of a privilege it is not to have to worry each year about our family’s coverage. But that’s not true for millions of americans nationwide. And I’m sure many of your clients, especially your small business owners, spend a lot of time each year evaluating some very difficult choices around the coverage for their employees, as well as coverage for their own household. Many of you, as owners of independent RIAs, are in the same boat.
So that’s why this essay was a compelling read for me. It was worth 25 minutes of my time, and I hope you’ll find it’s worth your time, too.
I’ve linked to all of this week’s featured stories over on my website, so be sure to check them out over at fppad.com/203
And that wraps up this week’s broadcast on the best in advisor technology and more. If you have something to say, or have a story you think should be featured in a future episode, please send me a tweet on Twitter, I’m @billwinterberg, or if you’re not already receiving my email newsletter, you can sign up at fppad.com/subscribe
Thank you so much for *reading*, I’m Bill Winterberg, see you next time.
On today’s broadcast, Schwab announces its Schwab Intelligent Advisory services, Finicity raises $42 million for account aggregation, Envestnet|Tamarac rolls out Yodlee, and more.
Today’s episode is brought to you by eMoney Advisor, featuring a new Client Onboarding process as a part of their leading client experience. Onboarding replaces printed fact-finding documents with an automated, digital workflow, allowing clients to populate their own personal financial information online from anywhere — adding an extra layer of convenience and efficiency to your service.
[Now the big story this week is news from Charles Schwab, as the largest custodian for RIAs announced plans to introduce Schwab Intelligent Advisory™ in the first half of 2017. In the press release, Schwab’s Neesha Hathi said that Schwab Intelligent Advisory is designed for emerging or mass affluent investors who don’t have complex financial situations, features access to CFP® professionals who are available by phone and videoconference, and charges fees of just 28 basis points (disclaimer!) with a maximum of $3,600 a year.
Now this isn’t as much of a technology story as it is a marketing story, because the technology for Schwab Intelligent Advisory portfolio management is that same that powers Schwab Intelligent Portfolios for retail investors and Institutional Intelligent Portfolios™ that you can use in your own RIA if you custody assets with Schwab.
But, how does that make you feel knowing you’re using the same technology that your custodian will use to offer its own human-assisted advisory services to mass affluent clients?
So I was asked if I thought RIAs should be concerned about this announcement, and I said yes, RIAs should absolutely be concerned. Look, when it comes to getting a prospect to buy what you do, most of the time it’s not what you say, it’s what people hear, and I’ve gotta admit, prospects are hearing comprehensive plans by CFP® professionals with 24/7 access, all for 28 basis points (disclaimer!)? Unless your prospects hear something far more different and compelling from you, I just can’t believe they’ll be willing to pay more than three times the price of Schwab Intelligent Advisory for your services.
And I’m not ignoring Vanguard’s Personal Advisor Services, which also employs hundreds of CFP® professionals and charges 30 basis points (thank you!), with more than $40 billion on the platform and growing. A few of you have told me that you’ve lost clients to Vanguard’s service, which is also likely going to happen with Schwab Intelligent Advisory, but the difference with Vanguard is that they’re not also soliciting your custody business while simultaneously soliciting mass affluent clients.
But the executives at Schwab surely know what they’re doing, and I think they know their target RIA client pretty well, which I suspect largely enforces client account minimums of a million dollars or more, so Schwab Intelligent Advisory really isn’t a competitive threat, because it’s not intended for the high-net worth clientele targeted by the largest RIAs that generally choose to custody with Schwab.] Charles Schwab today announced plans to expand its suite of wealth management and advisory services with the launch of Schwab Intelligent Advisory, a hybrid advisory service that combines live credentialed professionals and algorithm driven technology to make financial and investment planning more accessible to consumers.
[Now one of the things not mentioned about Schwab Intelligent Advisory is account aggregation, which is the focus of my next two stories, starting with Finicity, as the company announced it secured $42 million in a new funding round led by Experian.
This is the first time I’ve mentioned Finicity in my broadcast, but I have a popular post on FPPad from March of this year when Intuit announced it was shutting down their Financial Data API and selected Finicity to offer façade APIs to developers who needed to transition off of Intuit’s aggregation.
In the wake of that change, Guide Financial, which was acquired by John Hancock in the summer of 2015, shut down back in October, but other than that I haven’t heard of other significant disruptions among other tech providers.
What remains to be seen is whether or not Finicity makes an attempt to offer aggregation services to advisers, either directly or by partnering with existing technology providers, so if you have some intel you can share with me, I’d appreciate the heads up, otherwise advisers can continue to engage aggregation providers such as Morningstar ByAllAccounts, Aqumulate, eMoney, Quovo Wealth Access, and Envestnet|Yodlee.] Finicity, a leading provider of real-time financial data aggregation and insights, has secured $42 million in new funding. Experian, a global innovator in consumer and business credit reporting, led Finicity’s Series B round, along with a venture debt facility provided by Bridge Bank and participation from existing investors.
[And speaking of Envestnet|Yodlee, my last story highlights the rollout of Envestnet|Yodlee to the Envestnet|Tamarac platform. While at the Schwab IMPACT conference in October, I had a chance to connect with Brandon Rembe to get a quick update on what this new feature means for advisors.
I’ve linked the full interview over here and in the description below, but let me just finish by saying that technology like account aggregation is still a bit of a differentiator for you, since it helps you know as much as you can about your client’s total financial picture, and not just what clients have at one custodian, such as, ohhh, Charles Schwab, which is a complete coincidence.] Envestnet | Tamarac now enables advisors to add assets and liabilities to households in Advisor View™, helping them expand their focus and deliver more holistic advice to clients.
A few parting words:
Before I sign off, you need to know that I have some big plans in the works for FPPad content in 2017. I’m not going to go into the details right now, but what you will notice is that this broadcast, the almost-weekly videos, will be taking a bit of a hiatus for a few months.
But don’t worry, I’ll still be providing my independent insight on financial technology that thousands of you count on as you navigate what I feel is an exciting, unprecedented opportunity in the business of financial advice.
Scottrade® Advisor Services now has agreements with two leading industry solutions providers to help RIAs run their day-to-day routines. Scottrade signed agreements with Morningstar, Inc. and Orion Advisor Services, LLC to offer their services at a discount.
Yahoo, already reeling from its September disclosure that 500 million user accounts had been hacked in 2014, disclosed Wednesday that a different attack in 2013 compromised more than 1 billion accounts.
We recently announced an update to Evernote’s privacy policy that we communicated poorly, and it resulted in some understandable confusion. We’ve heard your concerns, and we apologize for any angst we may have caused.
Advisors have been asking for better ways to visualize portfolio allocations, and we’re excited to announce today that we’re rolling out Asset Class coverage for all portfolios in Riskalyze!
Personal Capital, the leading digital and professional advisor based wealth management firm, today announced that IGM Financial Inc. has completed the firm’s Series E round. Additionally, Silicon Valley Bank has extended $25 million in credit to the firm.
On today’s broadcast, the World’s Most Famous Hacker shares his top cybersecurity tips, Fidelity previews its next-generation advisor technology platform, and get rapid-fire news from three of the fastest-growing portfolio management providers.
Today’s episode is brought to you by Envestnet | Tamarac, providers of Advisor Xi, an industry-leading fully integrated web-based suite for RIAs. Tamarac’s Advisor Xi unifies portfolio management, modeling, rebalancing, trading, billing, and reporting with a fully customizable client portal and enterprise-grade CRM.
If you’re going to Schwab IMPACT next week, be sure you make some time to visit the Envestnet |Tamarac booth for a live demo on their latest client portal and financial planning capabilities.
[Now continuing with the National Cyber Security Awareness theme this month, my first story is about Kevin Mitnick, the World’s Most Famous Hacker, as he presented some jaw-dropping examples of cyber and social engineering attacks that are being used today to compromise businesses of all kinds, including financial advisory firms.
Envision Consulting hosted the event in Washington DC and brought me in as the master of ceremonies, so I wanted to be sure I shared my top three takeaways with you.
First, Mitnick advised that none of the computers in your business or home should have any kind of peer-to-peer sharing software installed. This software is usually used to download pirated movies and music across peer-to-peer networks, so while you might not be downloading any pirated content, it’s possible that some of your colleagues or even your kids are doing so.
Mitnick said that some peer-to-peer software exposes the contents of a computer’s ENTIRE hard drive to the sharing network without the user’s knowledge, which is never a good thing, so you need to be sure it’s not installed on any of your systems.
Second, Mitnick showed how hackers can use a custom wireless access point to mimic public WiFi hotspots and perform man-in-the-middle attacks on your devices. For about $100, hackers broadcast their own hotspot pretending to be attwifi or free airport wifi, wait for your device to automatically connect, and then intercept the data your device sends back and forth.
So whenever you’re in a public place, turn your wifi connection off and use your mobile carrier’s network, or if you must connect to an untrusted WiFi network, use a virtual private network, or VPN, to encrypt the traffic sent to and from your device.
And third, instead of opening email attachments directly with Microsoft Word or Adobe Acrobat, consider using Google’s file preview built into the Chrome browser. This way, you won’t risk executing what Mitnick calls “weaponized” files, because Chrome will render a preview of the document in the web browser first, helping you determine if the file looks legitimate or if it seems suspicious. You can check the plugin settings in Chrome to see if the PDF viewer is enabled for your computer.]
[Next up is news from Fidelity Investments, as the company offered a preview of its automated investment solution for advisors called the Fidelity Automated Managed Platform, a solution co-developed with eMoney Advisor expected to be in pilot in the late first quarter of 2017.
Now if you take a look at the linked article, you’ll see a few screenshots of the solution powered by the eMoney online experience, so this doesn’t appear to be a repackaged version of Fidelity Go that is offered to retail clients, and the portfolio allocations are the same as those in Fidelity Go which are managed by the sub-advisor Geode Capital Management.
Unfortunately the preview didn’t cover any specific pricing of the Fidelity Automated Managed Platform, and advisors not already using eMoney will have to purchase at least the eMX Select subscription that’s somewhere around $1,500 to $2,000 per year, which is an interesting way to get advisors to buy more eMoney subscriptions. The press release also includes descriptions of the coming Wealthscape total advisor platform, Wealthscape Portfolio Tools, Wealthscape Regulatory Early Warning, and more. There’s a lot to take in from the press release, so be sure to follow the link included with this week’s top stories if you want to get completely up to speed.]
[And I’m running out of time, so let me finish with a rapid-fire update that starts with Envestnet | Tamarac, as their Advisor View client portal integration with MoneyGuidePro is now officially in production, then Orion Advisor Services, as the company announced a partnership with BAM Advisor Services to provide portfolio management software services to their collective $27 billion dollars in assets, and finish with a surprise update from Addepar, which used a rare press release to announce that the company surpassed $500 billion in assets managed on its platform and the rollout of the Addepar Open API for third party developers.]
On today’s broadcast, get updates on hackathons hosted by Orion and eMoney, Motif Investing introduces subscription pricing, Betterment automates asset location preferences, and more.
Today’s episode is brought to you by Envestnet | Tamarac, providers of Advisor Xi, an industry-leading fully integrated web-based suite for RIAs. Tamarac’s Advisor Xi unifies portfolio management, modeling, rebalancing, trading, billing, and reporting with a fully customizable client portal and enterprise-grade CRM.
On October 20th, two innovative and rapidly growing firms will share how they leveraged the Advisor Xi Suite in their business during an interactive webinar. Space is limited, so secure your spot today by visiting http://fppad.com/tamarac
Now you’ve probably noticed that it’s been a few weeks since my last Bits and Bytes broadcast, and that’s because I’ve attended not one, but two hackathon events hosted by financial technology companies. The first was the Fuse event in Park City, Utah, where Orion Advisor Services assembled developers from dozens of companies to present innovative ways they leverage the Orion Notifications platform. My producer Steve and I vlogged each day of the event, which I highly recommend you watch to find out who claimed the coveted Best in Show award. And then two weeks later, eMoney hosted their own hackathon event, which had a bit of a different structure from Fuse, as four groups of advisors teamed up with eMoney product, design, and engineering employees to build new planning experiences onto the existing eMoney platform. We made vlogs of this event, too, which I also think is worth your time to watch. Now, I get that hackathons generate good PR and marketing buzz for the host companies, but quite honestly it’s exciting to see activities like these that promote innovation and experimentation with technology that’s all about helping you serve your clients AND be a better business owner.
Now, moving on to top stories, let’s start with Motif Investing, as the company just introduced a new subscription-based service called Motif BLUE. If you remember back in December 2014, I awarded the Best Back-Office Technology to the Motif Advisor Platform, but that was before the company switched from a flat monthly fee per customer to an AUM-based fee schedule. But with Motif BLUE, the monthly fee makes a comeback, as customers can pay up to $19.95 a month to invest in three motifs, get auto-rebalancing of professional motifs, and trade motifs three times per month commission free. So my theory is, customers can use the Motif BLUE Starter plan at $5 a month to mimic one of the asset allocations of the popular automated investment services out there, but instead of paying an AUM-based fee of, oh, 25 to 35 basis points, customers pay Motif roughly $60 a year. Do the math, and Motif is cheaper when assets go above about $20,000 versus an annual fee of 35 basis points. Now I admit, there are still other differences between Motif Investing and automated investment services, but I think you can sense I believe that fees for investing software should not be based on the size of the assets being managed, and I expect that trend to grow as customers gravitate towards subscription-based pricing models.
But to up the ante, Betterment announced its own new offering called the Tax-Coordinated Portfolio service, where Betterment automatically implements asset location preferences across taxable and tax-deferred or tax-exempt investment accounts. Now the concept of asset location preferences is nothing new, but what IS new is the ability to use software to automatically manage location preferences on the fly, such as when clients make one-time deposits or withdrawals across their various accounts. Betterment confirmed that this service will be available to Betterment for Advisors customers, so when I go back to that whole discussion around fees a moment ago with Motif Investing, one could argue that higher fees could be justified because of nuanced differences like automated asset location management.
And look, if you want to effectively mange asset location preferences, you really need to see all of your clients’ assets and accounts, which leads me to my final story that comes from Quovo, as the company announced the release of the Quovo Advisor Dashboard. The dashboard allows advisors to quickly view information on both assets under management as well as held-away assets, easily synchronize new client accounts, and generate simple reports based on the data obtained by Quovo. Now I know aggregating held-away assets has always come with its share of challenges (like expired account credentials), but with the Department of Labor fiduciary requirements coming in April next year, how will you be able to defend the advice you provide to clients if you don’t have a clear picture of their assets and liabilities? You can certainly get those details without using account aggregation, but it just won’t be very efficient, and with direct-to-consumer providers like Personal Capital and Betterment including account aggregation in their solutions, well, these are the new table stakes for technology in your business. So if you’re not using solutions like Quovo or alternatives like Morningstar ByAllAccounts, Aqumulate, eMoney, Wealth Access, Yodlee and others, there’s still time to add one of these to the tools you use today.
Here are several stories that didn’t make this week’s broadcast:
It’s a request we’ve heard from a lot of advisors: make it simple to include individual bonds in a portfolio on Riskalyze. We’re excited to announce that coverage for over 30,000 individual corporate, government and municipal bonds will arrive on October 1.
Despite end-to-end encryption, Qumram enables financial services firms to meet client demand for social media interaction, via WhatsApp, without compromising compliance.
If you’re using G Suite, “Find a time” already lets you set up meetings much faster in Calendar on Android. Today it’s coming to iOS and by the end of the year, the web.
eMoney hosted its first-ever Hack-a-thon at this year’s Advisor Summit in Dana Point, CA.
At the conclusion of the conference, four teams presented their solutions to a room full of judges and advisor attendees, where one team was ultimately selected as the winner of the hack-a-thon.
Get my summary of each team’s hack-a-thon creation in the video above, and then see how the winner was revealed on stage to close out the event.
eMoney is hosting its first-ever Hack-a-thon at this year’s Advisor Summit in Dana Point, CA.
Four teams were assembled, made up of four eMoney product managers, developers, and engineers combined with a diverse group of nearly a dozen advisers to explore ways to push the eMoney roadmap.
Witness the energy and activity of this event in the vlog embedded above, plus get a few tips on how to apply the design thinking process to your next brainstorming session.
Guide Financial, the financial planning startup acquired by John Hancock in June 2015, told its users via email this week that the company plans to discontinue operations on October 11.
Intuit Aggregation Wake
Guide Financial is the first financial adviser technology provider that I know of that has decided to close its operations in the wake of Intuit’s announcement that it is discontinuing its Financial Data APIs for account aggregation. Those APIs will be maintained only for current production developers until November 15, 2016, Intuit said in an email to developers.
In a phone call with Guide Financial, I learned that the company first attempted to contact as many advisers as possible by phone to communicate the news, and those who were not able to be reached received an email with the details of the shutdown on Thursday.
In the email, the company noted that Intuit had recently announced the discontinuation of the account aggregation services that powered the Guide Financial Service. But in my post from March 2015, How Intuit’s account aggregation shutdown may impact the fintech solutions you use, Intuit told developers that Finicity would be providing façade APIs to facilitate the transition from Intuit to Finicity for aggregation services. Guide Financial did not comment on the option to transition to aggregation provided by Finicity.
No Data Exports
In the weeks prior to the shutdown, Guide Financial users will not have the ability to request an export of their data contained in the system. Generally, data on clients is limited to basic demographic information and is likely to be found in other systems used by advisers, such as CRM and portfolio management software, so an export of that data would not be useful in most circumstances. Guide Financial said that transaction data aggregated from financial institutions will not be made available.
Guide Financial has offered a brief FAQ on its website regarding the transition, and additional questions can be directed to support@guidefinancial.com
Alternatives
For alternatives to Guide Financial, I can think of a few financial planning and financial dashboard solutions that perform account aggregation to update financial plans. The list of the solutions are below:
eMoney Advisor, $1,944 to $3,888/year depending on features, including aggregation and an online client dashboard
Right Capital, under $1,000/year including aggregation
MoneyGuidePro, $1,295/year (I think aggregation is an additional $365/year, but I’m not 100% sure, and clients do not see an online dashboard for their outside accounts)
Note: I originally listed Balance Financial in the list of alternatives above, but I have not been able to connect with them for any updates. Also, their website’s terms and conditions have not been updated for two-and-a-half years (last updated January 28, 2014). Until I connect with someone at Balance, I’ll keep them listed in this note and not as a viable alternative to Guide Financial.
There are other solutions that perform aggregation (ByAllAccounts, Aqumulate, Quovo, Blueleaf, Wealth Access, etc.), but they generally don’t also have financial planning capabilities built directly in to the program.
If you can think of other solutions that should be on this list, contact me (or tweet me @billwinterberg) and I will update this list.
Intuit’s Financial Data API looming shut down will have a ripple effect across popular account aggregation providers
Intuit’s looming Financial Data API shut down will have a ripple effect across popular account aggregation providers
Quick Take:
Intuit is discontinuing its Financial Data APIs widely used for financial institution account aggregation
Account aggregation providers using Intuit feeds (e.g. Blueleaf, Quovo, Wealth Access, Plaid and more) may need to transition to an alternate account aggregation provider
Intuit identified Finicity as a suitable account aggregation provider, but Finicity has issues around its business that raise concern for me
For advisors, your clients will have to reauthorize any accounts aggregated using the Intuit APIs as various companies phase out their use of the Intuit data feed
The API will be maintained only for current production developers until November 15, 2016 to enable time for migration.
In the wake of Intuit’s decision, Guide Financial became the first adviser fintech provider to announce they are shutting down their service later this year. See Guide Financial to shut down operations on October 11.
Intuit identified Finicity as a solution that will provide a “façade” API interface that translates Intuit-structured API calls into Finicity-structured API calls.
Financial Data API Backstory
The Financial Data APIs from Intuit allow developers to link to end-users’ banking accounts from within their application.
In September of 2012, Intuit announced that it was opening up the technology that powered Intuit products like Mint.com, Quicken, and QuickBooks to the developer community via a library of APIs that it called Customer Account Data (CAD).
Customer Account Data, which was rebranded Financial Data APIs, is composed of two separate products: the Transactions API and the Identification API Beta.
The Transactions API offered connections to roughly 20,000 US and Canadian financial institutions, enabling third-party developers to quickly and cost-effectively deploy aggregation functionality to a wide array of financial sources.
The Identification API Beta facilitated customer’s identity and banking account verification using banking credentials. Developers were able to configure ACH connections via the API instead of relying on microdeposits (a series of deposits under $1 that the customer verifies) and a process called “fatfingering.”
FinTech Floodgates
The general availability of the Intuit Financial Data APIs opened the floodgates of all sorts of new B2C fintech startups that featured the aggregation of users’ financial accounts. These startups included popular names such as LearnVest, SaveUp, Hello Digit, BillGuard, and more.
A similar increase has taken place among B2B account aggregation providers, with companies like Blueleaf, Wealth Access, Quovo, Plaid, and Right Capital all appearing with some type of advisor aggregation fintech solution over the last four years.
Prior to the new wave of account aggregation providers, advisor solutions were dominated by four key players:
Yodlee, acquired by Envestnet, completed in November 2015 for $538 million
So now that Intuit is going to shut down access to its APIs, several fintech aggregators should find themselves scrambling for a suitable replacement before November.
Based on my research, many companies I mentioned earlier are going to have to fill the gap left by Intuit’s hole in the marketplace. They include:
Betterment (retail and Institutional, based on their use of both Plaid and Quovo)
Note: Prior to August 30, 2016, I had Right Capital in the list above. After connecting the Right Capital co-founder Shuang Chen, I learned the company had considered Intuit’s API for aggregation at one time, but ultimately decided to engage Yodlee for account aggregation. Therefore, Right Capital will not be affected by the Intuit API shutdown.
In its press release, Intuit identified Finicity as an alternate provider of aggregation services.
We have identified a new aggregation partner, Finicity, for whom this service is a core part of their business. Finicity can offer long-term benefits and service for our aggregation customers. To minimize developers’ engineering work to switch APIs, Finicity will provide a façade API interface that translates Intuit-structured API calls into Finicity-structured API calls.
The “façade API interface” means that developers with existing code that calls on Intuit APIs will not need to change their codebase. Instead, Finicity will publish an API interface that is 100% compatible with existing calls to the legacy Intuit APIs and return data to the developer’s application as if Intuit’s APIs never went away.
Who is Finicity?
For me, Finicity is a newer name in aggregation that came to my attention last year while monitoring Quora for details on Yodlee despite founding the business in September 2000.
While the Finicity compatibility endorsed by Intuit sounds good for existing developers, there are certainly other issues to consider before building a business on top of Finicity services, and that absolutely should factor into the due diligence process of advisors.
Finicity has a relatively unremarkable profile in CrunchBase, but a few more details about adoption and marketshare come from Finicity co-founder Nicholas Thomas from this Quora question:
2015 has been a good year for Finicity. We’ve signed hundreds of Fintech and Financial Institutions to build their solutions on our API, have quietly launched over a dozen partners, and are launching dozens more in 2016. Our partners tell us that our broad native data source coverage and our fanatical agg support teams are the primary reasons why they love us.
-Nicholas Thomas
So with relatively little marketing (e.g. as I published this, their most recent tweet was on October 27, 2015), Finicity managed to sign up “hundreds” of customers, launched “over a dozen” partners, with more on tap in 2016.
Is account aggregation Finicity’s only play in the industry? No.
To see what other lines of business Finicity offers in addition to their aggregation services, their website lists two other divisions: Mvelopes and Money 4 Life Coaching
Mvelopes from Finicity
Mvelopes is a software application for personal budgeting and has extremely high ratings for its apps in the app stores. Surprisingly high, actually (more on this later).
Mvelopes allows users to create virtual envelopes for different spending categories and allocate money to them accordingly. The idea is that throughout the month, users refer to the amount of money left over in each envelope after paying bills in order to preventing overspending. Transactions are aggregated from connected accounts, and transactions are automatically deducted from applicable virtual envelopes of available cash.
The service is free to use with a limit of four aggregated cash flow and credit accounts (here’s the Finicity aggregation connection). To access unlimited accounts, users subscribe to the Mvelopes Premier plan for $95/year.
Money 4 Life™ Coaching
Where things get more controversial for me is Finicity’s division called Money 4 Life™ Coaching. The Mvelopes pricing page makes the first mention of coaching services and describes how customers can benefit from one-on-one coaching customized for individual needs.
So I looked into this coaching services with a quick Google search and came across quite a few consumer complaints (36 to be exact) about the services on the Better Business Bureau website.
Most of the complaints seem to be centered around the Money4Life coaching including allegations of no contact by coaches for months at a time and allegations of cancellation difficulties.
Most complaints listed on the BBB site appear to reach a satisfactory conclusion once customers initiate the dispute process (which results in an overall BBB rating for Finicity of A+) , but it is surprising that many customers feel that they need to involve BBB in the first place in order to reach a resolution.
Also, the Mvelopes mobile app ratings are overwhelmingly positive, but many of the five-star reviews have no details in the description or come from users with no other app reviews other than Mvelopes. It’s eyebrow raising.
Critical Mvelopes app reviews such as the one below from iTunes are enlightening:
I contacted Finicity for comments and have not yet heard back from the company, so I will update this post accordingly.
What’s Next?
So what’s next? Given Finicity’s connection to awkward customer experiences under the Money4Life coaching program, how likely are the younger aggregation providers to migrate their API calls to the Finicity API? Or will there be a trend to simply abandon the aggregation of financial institutions currently covered by Intuit?
No matter what, as the aggregation vendors make their decisions behind the scenes, advisors’ clients will need to reauthenticate their usernames and passwords once a migration to a new aggregation service is implemented.
For some firms that have a handful of aggregation accounts, this may be a non event, but for larger firms with thousands of aggregated accounts, the issue could take weeks or months to resolve as all clients work through their accounts to reauthenticate their login credentials.
Ed O’Brien, former head of platform technology, Fidelity Institutional, will leave the company to become CEO of eMoney Advisor
As eMoney CEO, O’Brien will report to Fidelity Wealth Technology president Mike Durbin
Prior to assuming the eMoney CEO role, O’Brien reported directly to Durbin for seven years
Durbin stresses the CEO search included “a long list of candidates”
I’m taking a “wait and see” attitude to see if eMoney can continue its aggressive innovation as a digital wealth management provider with O’Brien as CEO
I posted a poll on Twitter to survey my followers whether they think the hiring of O’Brien as CEO of eMoney is positive, negative, or let’s wait and see.
It’s a close race between a positive and the “let’s wait and see option,” and I fall into the wait and see camp.
Fidelity First?
In order to maximize its acquisition of eMoney (for a reported $250 million), Fidelity needs assurance that eMoney’s product roadmap will directly benefit the custodian’s various lines of business in order make a return on their investment.
And once Edmond Walters abruptly resigned as CEO of eMoney in September 2015, Fidelity was granted the opportunity to fill the vacant position with an individual who can strongly influence eMoney’s strategy in Fidelity’s favor.
It makes a lot of sense that Ed O’Brien, a long-time Fidelity executive with decades of industry experience, fill the CEO position.
Don’t get me wrong: few in the industry have O’Brien’s experience and tenure leading teams to develop financial services technology, and that experience should directly benefit eMoney.
This is most definitely a good thing.
But when it comes to developing an innovative, yet untested/unproven, feature versus developing the market of Fidelity’s existing customers, who wins?
Technically Independent
Even though eMoney Advisor will continue to operate “technically” as an independent organization, I cannot help but connect the dots that the hierarchy of O’Brien under Durbin will influence the eMoney Advisor product roadmap.
O’Brien is not only a Fidelity insider, he has reported directly to Fidelity Wealth Technologies president (and former Fidelity Institutional Wealth Services president) Mike Durbin for over seven years.
When originally acquired, eMoney was organized under the yet-to-be-announced Fidelity Wealth Technologies, a division of Fidelity Enterprise Services led by president Michael Wilens. Fidelity waited several weeks after the eMoney acquisition to announce the creation of Fidelity Wealth Technologies, according to the company spokesperson.
eMoney was technically never organized directly under Wilens and Fidelity Enterprise Services, as the company has always been under the direction of Durbin’s Fidelity Wealth Technologies group.
Actions Speak Louder Than Words
Durbin most definitely anticipated the connection I made, stressing how O’Brien topped a long list of “both internal and external candidates.”
Don’t buy it? No problem – actions speak louder than words. And I welcome you to watch and see for yourself how it continues to unfold.
Ok. I’m watching.
See, I’m just a guy in Atlanta who wants to help advisors sort through copious (and often confusing) technology options for their business so they can be better advisors. I’m not the head of a major custodian, CEO of a technology vendor, or even an executive of a multi-billion dollar RIA.
But I take my role seriously to navigate what can be a very murky and (sometimes) conflicted fintech ecosystem.
I can’t help but imagine how the connection between O’Brien and Durbin will steer eMoney’s strategy to favor Fidelity relationships ahead of other innovation.
Yet I agree with Durbin: Actions will speak louder than words.
Will eMoney’s existing culture of relentless innovation and development continue to flourish, or will O’Brien’s longtime bond with Fidelity suppress eMoney’s characteristic risk-taking in favor of the parent company’s interests?
I so want the former scenario to transpire, but hey, business is business, and it’s not always possible to satisfy multiple objectives at once.
Let’s wait and see.
Updated: The following corrections to the original post have been made
Ed O’Brien’s former title corrected to head of platform technology, Fidelity Institutional.
At the time of acquisition, eMoney Advisor was structured under Fidelity Wealth Technologies, a division of Fidelity Enterprise Services, and not directly under Wilens’ Fidelity Enterprise Services group, according to the company spokesperson
Corrected timetable, adding O’Brien’s reporting change in July 2013 and structure of eMoney under Durbin’s yet-to-be-announced Fidelity Wealth Technologies group
Timetable
If you’re not completely in the know regarding the events that preceded this news, here’s a timetable of what’s happened.
I also made two flowcharts (being updated now, so check back soon) showing the hierarchy of Fidelity’s different businesses that illustrates how not much has changed between Durbin and O’Brien before and after the eMoney acquisition.
Prior to July 2013, O’Brien reported to Mike Durbin, president of Fidelity Institutional Wealth Services
In July 2013, O’Brien reports under Ron DePoalo, CIO for Fidelity Institutional, when the company aligned the platform technology team across the clearing and custody businesses
Fidelity acquires eMoney in February 2015 and places CEO Edmond Walters under Durbin’s yet-to-be-announced Fidelity Wealth Technologies group
Weeks later, Fidelity officially announces the combination of the clearing and custody businesses, creating a new Fidelity Wealth Technologies group with Mike Durbin as president. O’Brien remains under DePoalo in Fidelity Institutional, Walters remains under Durbin as originally structured
In September 2015, Walters resigns and Durbin assumes the interim CEO role for eMoney
In March 2016, eMoney Advisor hires O’Brien as CEO of eMoney
As a business unit under Fidelity Wealth Technologies, O’Brien will once again to report to Durbin in his new role as eMoney Advisor CEO
