I wanted to address a recent article by David Drucker in August’s Financial Advisor Magazine titled Keeping the Lines Open. Here’s the important section (my emphasis added):
Also basic but often overlooked are commonly accepted rules for an effective client e-mail. Says Gregory, you maximize its effectiveness by making sure your e-mail has a compelling subject line, is tightly written and edited, is addressed and targeted to one client at a time and is designed with a lot of white space, which makes the e-mails easier to read by allowing you to compose them in a noncluttered, eye-inviting manner.
“But Bill,” you might say, “I’d love to send out personalized and targeted emails to all of my clients, but with 250 clients, it would take many hours or even a full day.” Instead, I can imagine what “targeted” emails advisers might be sending now:
