Tag Archives: Schwab Intelligent Technologies

Salentica feeds Schwab OpenView Gateway™ data to Microsoft Dynamics CRM 2011. Or does it? I’m confused.

Not all versions of Microsoft Dynamics CRM are the same

04/11/2013: Updated to clarify a LOT of my own confusion surrounding Salentica and Microsoft Dynamics CRM.

Microsoft Dynamics CRM comes in so many variants with and without third-party providers, I find myself scratching my head when trying to figure out the maze of buying the product, let alone use it.

I was saving this for Friday’s Bits and Bytes update, but as I started digging into the story, I found myself navigating a rabbit’s hole of strange logic.

If I’m confused about Microsoft Dynamics CRM, then I think you don’t stand much chance keeping this all straight on your own!

This story all started with the following press release:

Salentica Releases Schwab OpenView Gateway™ Solution for Microsoft Dynamics CRM Users from PRWeb.com

Ok, stay with me on this one.

Who is Salentica?

Salentica is a reseller Microsoft independent software vendor (ISV)/ Microsoft Certified Partner, and they provide a custom overlay to Microsoft Dynamics® CRM specific to financial advisers called Salentica CRM. If you use Salentica CRM and custody with Schwab Advisor Services, you’ve been able to use  Schwab OpenView Gateway™ to get real-time data from Schwab populated in Salentica CRM for about six months.

Great!

Wait. ISV vs. Reseller?

I was mistaken about Salentica’s role as a reseller. They’re an ISV. What’s the difference?

An ISV sells software they created that runs on a particular platform. In this case, Salentica CRM runs on Microsoft Dynamics CRM, but you don’t buy Dynamics from Salentica. You have to buy your Dynamics licenses from either Microsoft (for Dynamics in the cloud) or a reseller (for Dynamics on-premises or in a partner-hosted environment).

A reseller adds custom features and (very commonly) services to a particular product, then resells it as an all-in-one solution. This is how the Laserfiche document management product is sold. Advisers (excluding the very large multi-office multi-billion RIAs) typically buy Laserfiche from a value-added reseller (VAR), not from Laserfiche itself. Licensing, billing, customization, support, and more is entirely administered by the VAR.

Standalone Microsoft Dynamics CRM

But maybe you don’t use Salentica CRM, and instead have your own license of Dynamics CRM. You don’t get Schwab data. Well, Salentica just announced the general release of Schwab OpenView Gateway™ for Microsoft Dynamics® CRM, so now users of plain-vanilla Microsoft Dynamics CRM 2011 can also get real-time data from Schwab via Schwab OpenView Gateway!

Clear?

Not so Clear

Wait.

Microsoft Dynamics CRM comes in lots of versions, two of which primarily apply for advisers. Microsoft Dynamics CRM 2011 is the on-premises version installed locally on a computer, OR it can be in the cloud using a partner-hosted environment.

Microsoft Dynamics CRM Online is the cloud version that retails for $44/user/month. It can be combined with Office 365 (which alone typically runs $150/year/user if you want the Small Business Premium version that supports desktop Word, PowerPoint, Excel and more). So you’re looking at just under $200/month/user for retail pricing for Office 365 and Dynamics CRM. Microsoft Partners may offer lower pricing, but you get the general idea of cost.

So, if you’re using Microsoft Dynamics CRM Online (with or without Office 365), then you’re out of luck with respect to real-time data via Schwab OpenView Gateway.

If you want Dynamics in the cloud with Schwab OpenView Gateway integration, you first have to use Dynamics in a partner-hosted environment, THEN you have to use the new solution from Salentica mentioned in the above press release.

But wait. If your partner-hosted environment comes from Tamarac, you can’t integrate with Schwab OpenView Gateway today. Not yet, at least. A solution is coming soon.

The Salentica solution mentioned in the press release only works with Microsoft Dynamics CRM 2011, whether it be an on-premises version or in a partner-hosted environment (minus Tamarac for the time being).

How to Buy? See a Reseller

I can’t even figure out how to buy the on-premises CRM version from Microsoft. It turns out you can’t. You have to work exclusively with a third-party reseller to get it.

So, say you happen to ask Salentica about buying Microsoft Dynamics CRM 2011 for an on-premises CRM. Won’t you just get “upgraded” to Salentica CRM that already features the OpenView Gateway integration? No separate solution required.

So why bother releasing this new solution for Microsoft Dynamics CRM 2011 users?

It turns out that there are customers who purchased Dynamics CRM from a reseller/Certified Partner and also want to connect it with Schwab OpenView Gateway. Pareto Platform CRM customers are a great example. How many potential customers fit this criteria, I don’t know. It can’t be more than a few hundred. Can it? But evidently there are enough for Salentica to build a solution for them.

My Digression on Press

So in the strikeout section below, I went off on a tangent about the Salentica press release potentially not being news. Clearly I didn’t understand the fact that there are users out there with Dynamics they bought from a reseller (Tamarac keeps coming to mind) but can’t integrate it with Schwab OpenView Gateway.

Salentica’s solution is new, and now those users do have an option to integrate  Schwab OpenView Gateway data into their CRM.

Subscribing to Salentica’s new solution costs $120/user/year.

So a thought just occurred to me: maybe this is just press for press’ sake, and there’s really nothing new here.

I found it odd that news of a new custodial integration came from the third-party provider rather than the custodian. Why would that happen? Wouldn’t the custodian also want to take some credit and boost their marketing profile with some news as well?

Perhaps if the “news” really isn’t news, then I can begin to understand why the custodian didn’t also jointly release their own marketing material. There’s no story.

But, take note, Schwab Intelligent Integration’s last press release is dated November 2012. Not exactly breaking news. But I digress.

 

(Salentica president Bill Rourke called me out for writing “tiny fraction” below. His response was that Salentica is the largest provider of Microsoft CRM for independent advisers. I get that. Only Microsoft CRM continues to fair poorly in financial adviser technology surveys, including Financial Planning’s 2012 survey (3%) and InvestmentNews’ 2012 survey (4.4%).)

If you’re one of the tiny fraction single-digit percentage of all advisers using Microsoft Dynamics CRM powered by Salentica feeding in data over Schwab OpenView Gateway, can you care to leave a comment on how well its working and how it’s helped your business?

Because I feel a little in the dark.

FPPad Bits and Bytes for November 2

Don’t forget to watch today’s broadcast with Bart Wisniowski of AdvisorWesbites.com on Google+. It starts at 4:15pm ET/1:15pm PT. Head over to my Google+ profile and click the “Join Hangout” button at that time.

Here are this week’s stories of interest:

Smarsh Launches Archiving & Compliance for Yammer from Smarsh.com

[(see Advisers using Yammer can enhance collaboration without sacrificing compliance for a podcast of this story) Yammer is a collaboration tool that provides an interface similar to the Facebook News Feed for your business. I’ve been recommending it in my Transformative Technology presentation to advisers for a year now as a way to supplant stand-up meetings in your office that can disrupt productivity and waste time. Now Smarsh has an archiving solution to capture and retain Yammer activity for both client-related and in-house communication.]  Smarsh®, the managed service leader in secure, innovative and reliable email archiving compliance solutions, today announced the launch of Archiving & Compliance for Yammer. Developed in partnership with Yammer, the hosted solution enables organizations to capture, preserve, search, supervise and produce Yammer files and communications in support of compliance, e-discovery and recordkeeping initiatives.

Schwab and Advent Software forge (historic) agreement — mostly for the good of Black Diamond users for now from RIABiz.com

[It’s nice that Schwab lets us know that an integration with Advent and Black Diamond is coming, but *when* it will actually be available to advisers is still anyone’s guess. If you’ve read our past stories on integrations from Fidelity and TD Ameritrade Institutional, you know that Schwab is playing catch up relative to their competition. So view this announcement as one way the industry’s biggest custodian is trying to fill the gap.] Schwab Advisor Services chose Advent Software as its first major portfolio management software partner for its grand ecosystem of software — Schwab Intelligent Integration.

FPPad Bits and Bytes for June 22

Woah, who turned on the firehose of releases this week? Maybe everyone wants to get all their news out to the world before taking off for summer vacations.

So I don’t interfere with your vacation plans, let’s move right into week’s stories of interest:

Schwab Performance Technologies Announces Development of Hosted Version of PortfolioCenter from MarketWire

[My Twitter followers found out Monday morning of Schwab’s latest plans to offer a hosted version of PortfolioCenter to advisers. Getting portfolio management software off of your local server is one of the last hurdles to cross in transitioning your business into one that can operate completely in the cloud.] Schwab Performance Technologies® (SPT), a subsidiary of The Charles Schwab Corporation and a leading provider of technology solutions for independent investment advisors, announced today that the company is building a hosted version of its flagship portfolio management software for independent investment advisors.

Schwab Announces Availability of 28 New Workflows for Independent Investment Advisors from MarketWire

[My vision for workflows is an online exchange advisers can upload and download workflow scripts for specific CRMs. Well, that assumes CRMs can import and export workflow scripts, which most can’t do, not even Salesforce, if I remember correctly. Until then, advisers will have to settle for “pseudo-code,” i.e. a high-level description, of what steps to follow in a workflow, delivered in a PDF or Word document. And that’s exactly what Schwab Intelligent Technologies is delivering.] In order to help advisors gain greater efficiency in their business practices, Charles Schwab announced today that a full library of 28 universal workflows are now available in the Schwab OpenView Workflow Library(TM) (Workflow Library) through Schwab Intelligent Technologies.

Cloud version of Junxure on the way from InvestmentNews

[Junxure Essentials is coming, well, soon, and we don’t yet know how much it will cost. Last year, August 24, 2011 to be exact, I relayed the company’s plans to release a cloud-based version of Junxure in Q4 2012. According to CRM Software’s Greg Friedman, now plans are to launch a beta version in the fall with general availability in 2013. Building this is not easy, and Junxure’s only going to get one chance, in my opinion, to get this right. Oh, and if you made it this far, Junxure posted a sneak peek of Joel Bruckenstein’s review from the Technology Tools for Today newsletter.] Junxure, a CRM application popular among registered investment advisers, is heading to the clouds.

Smarsh Acquires AdvisorSquare from Symantec from MarketWatch

[If you archive websites (see Smarsh releases Web Archiving, an automated solution to archive adviser websites), you might as well support the creation of them in the first place. Here Smarsh announces the acquisition of AdvisorSquare and their website support for “thousands of investment professionals nationwide.” I stopped recommending AdvisorSquare to my clients back in 2009. Will Smarsh’s investment reverse my opinion of their product and service?] Smarsh(R), the managed service leader in secure, innovative and reliable email archiving and compliance solutions, today announced the acquisition of AdvisorSquare from Symantec.

Junxure Launches Blog for Financial Industry from PRNewswire

[Junxure, a top-three CRM in use by advisers, now has a public blog. I contacted Junxure president Greg Friedman and asked that he set up an RSS feed with Feedburner to offer a few more flexible options for visitors to subscribe.] Junxure, an industry-leading CRM practice improvement firm that integrates technology, consulting, and training, has launched its Company blog at www.junxure.com/blog. The new Junxure blog will primarily focus on topics related to the financial industry, from technology trends to industry best practices. In addition, the Junxure blog will report important news and updates about its products and services.

 AssetBook and BlazePortfolio Announce Strategic Partnership to Deliver End-to-End Back Office Solution for Investment Advisors from BlazePortfolio

[Managing portfolios for your clients means more than just downloading and reconciling account positions. You also need a tool that scales your ability to place trades. Here’s a good development between trade order management provider BlazePortfolio and  online portfolio service bureau Assetbook (see AssetBook CEO Rob Major discusses advantages of hiring an outsourced portfolio service bureau.] BlazePortfolio Systems  and AssetBook today announced an integration partnership between software platforms which would provide AssetBook users access to BlazePortfolio’s real-time trade order management system, Atom Align.  The combined offering will provide enhanced flexibility for registered investment advisors who are seeking a best of breed approach to manage their portfolio management systems.

YouTube Integration Reflects Growing Use of Video as Social Tool for Business from Arkovi.com

[You no doubt have noticed the addition of video content here at FPPad. You’re likely considering making videos of your own (if not already) to feature your business. But any video you post is marketing material, and is therefore subject to the same capture and archive requirements in FINRA and SEC regulations. So how do you archive videos you post to popular hosting sites like YouTube? One option is Arkovi’s extended solution.]  Arkovi announced today at the Morningstar Investment Conference a new integration with YouTube, continuing a series of major releases on its social media archiving, compliance and monitoring platform. The YouTube integration includes a number of key features including publishing, compliance and supervision, reporting and search features.

Black Diamond’s Clientele Swells After Advent Merger from WealthManagement.com

[A little more than a year after being acquired by Advent for $73 million, Black Diamond continues its healthy growth. What I’d like to know from you is what has (or has not) changed with respect to the customer service you receive.] Not every advisor was pleased in May 2011 when Advent Software announced it was buying its smaller, younger rival, Black Diamond Performance Reporting.

See, I told you there were a ton of new updates this week!

Kitces: Eleven blogs for all financial advisers to follow from InvestmentNews

[It’s a privilege to have FPPad included among excellent blogs you should follow. I hope you continue to enjoy the Video Spotlight and Bits & Bytes content produced for you.] While there are many lists of blogs out there, financial planning’s own social media “power tweeter” Michael Kitces, partner and director of research for Pinnacle Advisory Group and publisher of The Kitces Report and his own blog, Nerd’s Eye View, maintains a list of blogs specifically relevant for financial advisors.

Schwab adds Envestnet | Tamarac to its Schwab Intelligent Integration™ initiative

In a press release today, Schwab announced that it has added Tamarac, a division of Envestnet, Inc., to its Schwab Intelligent Integration™ initiative.

About a year and a half ago, Schwab announced its first CRM partners for the initiative (see Junxure, Salesforce, Microsoft Dynamics Are The First Schwab Intelligent Integration Partners).

Back then, I predicted that Tamarac Advisor would be included in that list, saying:

It seems redundant at first to have included Tamarac Advisor CRM, as it is built on top of Microsoft Dynamics, but in my opinion, Tamarac Advisor CRM is substantially different from MS Dynamics as Tamarac has customized Dynamics’ out-of-the-box functionality to include data and fields relevant to wealth managers and financial advisers.

However, Tamarac was excluded from that first list of providers.

Now, it appears Schwab is compelled to work with Envestnet | Tamarac and officially support it under Schwab Intelligent Integration.

What’s interesting to note is that more than a year after selecting Microsoft Dynamics CRM as an integration partner, Schwab has yet to release a production Dynamics CRM solution to its advisor community.

Currently the company plans to roll out a pilot of Salentica CRM this summer. So with the addition of Envestnet | Tamarac, Schwab at least now has a viable Dynamics CRM offering in the form of Tamarac’s customized Advisor Xi platform.

FPPad Bits and Bytes for September 9

Originally I hadn’t planned on posting a Bits and Bytes update today. I was on vacation until today and there were no relevant stories that came across my feeds. Then yesterday afternoon came.

While on my return flight to Dallas, my feeds and screens peppered me with updates from many of the major custodians including Schwab, TD Ameritrade, and Fidelity.

Say Goodbye to Paper-Based Compliance Practices

But first, my September column for Morningstar Advisor covers a technology product aimed at reducing the manual data-gathering process associated with compliance activities, namely trading supervision and pre-clearance approval. Go read it! Say Goodbye to Paper-Based Compliance Practices.

Now on to this week’s stories of interest:

 TD Ameritrade to release customized version of Salesforce from FA-Mag.com

[So if you’re Schwab and announce a partnership with Salesforce in October 2010, then take a year to roll something out to advisers, someone might steal your thunder. That’s just what TD Ameritrade did this week as it announced the rollout of a customized version of Salesforce at about a 40% discount to advisers. I’m going to view the demo this afternoon and hope to report shortly thereafter.] TD Ameritrade Institutional (TDA) is putting final touches on a customized version of Salesforce that it will release in October.

Fidelity Rolls Out ‘Technology Investment Evaluator’ for Advisors from Financial Planning

[Not to be left out, Fidelity is providing its internal consultants with an Excel-based spreadsheet that helps rank the various tools available to advisers by how well the tool might meet advisers’ needs.] Fidelity Investments’ RIA custodian business has announced a new tool, Technology Investment Evaluator, to help advisors run their businesses more efficiently.

And on Monday, I posted that Schwab revealed its new Intelligent Integration website and formed a new subsidiary called Schwab Intelligent Technologies to support the effort.

For my thoughts on Salesforce, read Is Salesforce the future of adviser CRM?

Schwab reveals Intelligent Integration website

Over the weekend, Schwab revealed a new website featuring details of its Intelligent Integration solutions for financial advisers.

Schwab Intelligent Technologies website

Schwab Intelligent Technologies website

The new site, published by Schwab Intelligent Technologies, a new subsidiary of The Charles Schwab Corporation, offers advisers a glimpse of what the company hopes to accomplish with the Schwab OpenView Gateway™ solution.

Website visitors can view a brief demo video of the Intelligent Integration vision, read a FAQ, and see the list of third-party integration providers.