Tag Archives: TrustFort

Like integration, “mobile compatible” means different things to different people

Posted on November 9, 2012 by in Video Spotlight

When a technology vendor advertises a product as being “mobile compatible,” what does that really mean?

More often than not, mobile-compatible products usually display static reports and charts on mobile devices like tablets and smartphones. But that’s not really taking advantage of mobile device capabilities, most notably a device’s touchscreen.

TrustFort, primarily known for its portfolio reporting technology to broker-dealers and RIAs, is now moving ahead with mobile app development with several of its partners that goes beyond basic report presentations, and instead provides a rich, interactive user experience. Such an environment lets both advisers and clients drill down into the details of financial and investment plans, touching different elements and expanding certain sections to view more detailed information.

Hear more about the mobile app development underway from TrustFort president and CEO Atindra Barua.

(click to watch on YouTube)

How small broker-dealers can fight margin compression and avoid closing their doors

Posted on July 10, 2012 by in Video Spotlight

Faced with extreme margin compression, hundreds of broker-dealers closed their doors in 2011. One technology provider can help others avoid that fate.

In the first quarter of 2011 alone, 137 broker-dealers closed their doors (see Are the days of the small Broker-Dealer numbered?), leaving affiliated reps scrambling to find new broker-dealers for their support.

Since the onset of the Great Recession five years ago, broker-dealers as a whole continue to face anemic trading volume, declining ticket charges, and increasing regulatory costs. All these factors combine to put extreme pressure on profit margins, according to Atindra Barua, President and CEO of TrustFort, and technology and back-office service provider to financial companies.

I recently sat down with Mr. Barua and discussed what firms must do to fight margin compression and return to a cycle of growth and expansion. Here is the interview below.

(watch TrustFort President & CEO Atindra Barua speaks about broker-dealer margin compression on YouTube)

[VIDEO] How TrustFort helps make financial service companies more efficient

Posted on July 3, 2012 by in Video Spotlight

TrustFort powers many back-office functions of small- and mid-size broker-dealers and is expanding its partnerships with RIA technology providers

Last week I introduced the first of three videos on TrustFort, a Woburn, Mass.-based technology provider (see TrustFort targets broker-dealers and large RIAs with its scalable back office solutions).

In the second video below, I asked TrustFort President & CEO Atindra Barua about the company’s background in aggregating and normalizing investment portfolio data and also about the latest partnership with AssetBook to enhance their go-to-market strategy.

(watch How TrustFort makes financial service companies more efficient on YouTube)

[VIDEO] TrustFort targets broker-dealers and large RIAs with its scalable back office solutions

Posted on June 26, 2012 by in Video Spotlight

TrustFort, a Woburn, Mass.-based technology provider, is seeking to expand its recognition among broker-dealers and investment advisers.

Founded in 2004, TrustFort has primarily stayed behind the scenes, powering a growing number of broker-dealer technology platforms, including portfolio reporting and client portal functions. Now the company is expanding its relationships and taking on a more public profile.

To learn more about the company and its value proposition, I met with TrustFort’s President & CEO Atindra Barua. I filmed several segments on a variety of topics, the first of which addresses how TrustFort can enhance back office scalability to better serve today’s client in a mobile and social world.

(click here to view on YouTube)