Tag Archives: website

Twenty Over Ten review and demo

Twenty Over Ten is a website and digital marketing platform specializing in the financial industry. I invited Ryan Russell and Samantha Russell of Twenty Over Ten to stop by FPPad HQ to talk about their solution for advisers.

Watch this discussion above or on YouTube, which includes a live demo of some of the most useful features for anyone looking to increase the quality of their online presence.

If you’re interested in trying the platform, sign up for a 45-day free trial (30 days more than the standard trial period!) by visiting http://fppad.twentyoverten.com (not an affiliate link, I receive no compensation if you choose to sign up)

Chapter markers

1:42 Introduction to Twenty Over Ten and how the product supports financial professionals
4:38 What are important trends in websites and online content that can be addressed financial advisers?
7:23 What are examples of Tier 1 and Tier 2 calls to action?
10:40 Are websites still relevant in the age of profiles on Facebook, Twitter, Instagram and other social sites?
12:33 Demo of the TwentyOverTen platform
16:07 How to edit pages to include multimedia and video content
18:24 How to capture contact information without having to purchase a third-party newsletter service
25:20 How to add custom landing pages with TwentyOverTen
30:40 What are the compliance features built in to the platform?
36:16 How to sign up for a free 45-day trial of TwentyOverTen

How to link your website to your Twitter Analytics dashboard

Link your website to your Twitter Analytics dashboard to track your website mentions and referral traffic

Twitter Analytics now allows users to link their website to the dashboard to see website mentions and referral activity (see Twitter analytics helps financial advisers boost social media ROI).

In the 99 second video above, I show you how to link your website to the Twitter Analytics dashboard so you can see these useful statistics (or watch on YouTube).

The Twitter Analytics dashboard now displays your website mentions and referral traffic

The Twitter Analytics dashboard now displays your website mentions and referral traffic

Google Analytics Doesn’t Show Website Mentions on Twitter

Google Analytics is the go-to utility to monitor activity that occurs on your website.

While Google Analytics does track incoming referral traffic from Twitter, it doesn’t have the ability to identify how many times your website is listed in tweets on Twitter.

Now Twitter Analytics allows you to link to your website to the dashboard and give you more detailed statistics to track.

Find Out Who Tweets Your Website

Not only does the Twitter Analytics dashboard show how many times you listed your website in your own tweets, but it also shows how many times your website was mentioned by other people on Twitter. That is one great feature of this new integration.

So watch the walk-through video and begin tracking how many times your website is mentioned on Twitter and see which tweets generate the most referral traffic to your website.

Don’t Have Analytics?

Are you missing the analytics option after you log in to the dashboard? You’re not alone.

Others report not being able to see the analytics menu, but some have been able to get it by stepping through the advertising campaign setup but stopping before entering payment information.

Read the comments from others in this FPPad post and see if this technique works for you.

Lead generation for advisers: how to grow a prospect list and increase website ROI

Lead generation means rolling out the welcome mat for website visitors

Lead generation means rolling out the welcome mat for website visitors

Mention lead generation at a financial adviser conference, and you’ll likely be greeted with blank stares.

Since the inception of the financial planning profession, adviser growth has been dominated by referral-based practices.

The problem is that today more and more consumers (and future clients) are visiting websites and social media sites first to learn what they can about financial advisers.

These website visitors may or may not receive specific referrals from friends and colleagues, but they’re still going online to learn as much as possible about advisers and services before they reach out to schedule an initial appointment.

Lead Generation 101

Advisers can spend considerable time and money building an attractive and informative site, but if visitors only read information and never return, the investment fails to pay off.

Lead generation is the mechanism advisers can implement to cultivate a stronger relationship with website visitors by capturing names and email addresses to use for future correspondence.

This month’s column for Morningstar Advisor discusses lead generation techniques financial advisers can follow to realize a higher ROI on their website development.

Follow this link to read Increase Your Website ROI at Morningstar.com.