Thanks to everyone who cast a vote in last week’s poll on selecting a new profile image for my blog and select social media sites.
By a 3-vote margin, this is the winning picture:
I eventually want to get around to updating the template used for the FPPad blog design. I’m thinking of selecting some themes from WooThemes. Anyone have any feedback?
But first I need to get through my current work helping clients with technology, writing several columns, and speaking at upcoming conferences.
Update: LifestreamBackup recently changed its name to Backupify. The points in this post are still applicable despite the name change!
Many advisers who consult with me regarding the use of social media are justifiably concerned about compliance when it comes to using such services. Advisers can use outlets like Twitter, Facebook, and LinkedIn to communicate with others and to broadcast information to targeted niche markets. These tools are fantastic ways to build brand recognition for an adviser or a firm and to identify the level of services offered to the public.
I’ve written here previously how FINRA and the SEC may determine that any message disseminated through social media services constitutes marketing and/or advertising and at the very least should be archived and retained in a compliance file. If you are a representative regulated under FINRA, you likely need pre-approval from compliance before posting any messages through social media services. SEC-registered advisers should consult with their Chief Compliance Officer before posting messages as well.
Now let’s assume that an adviser decides to use social media to grow the business. Terrific! But what can be done to efficiently archive and retain those messages sent through social media services?
