Financial advisers need a smarter approach to manage social media

So you decided to dip your toe in the social media waters. At first you start with, say, a LinkedIn profile update, then create your own Facebook page, and follow up with your first tweet on Twitter.

Pretty soon this innocuous activity grows into a larger drain on your time. What’s especially challenging is keeping all of your profiles updated with information you want to share with your audience.

There has to be a better way!

Fortunately, my Quickview post this month for Morningstar Advisor tells you about one tool that can add some smarts to your social media management.

It’s titled Make Your Social Web Smarter, and you better go read it right now!

A public thank you to Alex Murguia, CEO of inStream Solutions, for the tip.

 

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