July 20: 2 minute read
I haven’t published new content to FPPad since March 2017, so here’s some quick insight on things behind the scenes.
I’ve published several videos to the FPPad YouTube channel, including longer discussions with RIA in a Box and Snappy Kraken that include product walkthroughs. Subscribe to the FPPad YouTube channel AND click the bell icon to receive notifications when new videos are posted. Arguably that’s the easiest way to see what gets published, as I don’t always follow up with an update via email or even a new post to the FPPad blog.
Generally, I’ve been posting regularly to Twitter, including links to insightful interviews, previews of the #FuseUtah hackathon coming in September, and a new savings account startup that might, just might, pay 2-4% interest on your cash (pending a planned release in October, which you should know, is more like a guideline than a definitive date).
But in case you’re wondering, the answer is yes, I’m still focused on covering companies, trends, and issues in financial adviser technology, but the volume and frequency of my content has trailed off over the last six months.
Here are three main reasons why.
First, I took on several retainer engagements in H1 2017 to create marketing materials for social media channels for several companies including Morningstar and Redtail Technologies. Here’s some Morningstar promotional material we produced and here’s what we’re working on with Redtail: http://www.wheredoyouredtail.com/ (and when I write we, I mean Steve Biermann and I). As I created more video content personally and for FPPad (I have something like 400 videos on that channel), I discovered that 1) I liked the creative process, and 2) I’m actually pretty good at creating compelling videos, and 3) more companies want to increase their footprint in the online and social content marketplace to promote their brand and communicate their story.
Second, I took all of June and half of July off to go on a 32-day trip to Yellowstone and back with my family, and I decided to make a daily vlog of the trip. In my 39 years I’ve never been to that part of the country, and I’m so blessed to have the opportunity to take it all in for a month and at the same time capture each day’s moments in a permanent family movie.
And finally, I’ve taken advantage of the slow summer to figure out more scalable ways to continue to add value to the thousands of you who have subscribed to FPPad without overwhelming too many of you with a barrage of disparate pseudo-content updates. I don’t quite have the answer of what format(s) that will take in the near future, but I do know that I’m not giving up on fintech or the importance of the financial advice you deliver to clients.
There are still millions of Americans who aren’t getting the financial advice from which they can benefit tremendously, and I firmly believe that the application of financial technology can increase access to financial advice at a price most Americans can afford.
So if you have comments or suggestions on what would benefit you as a subscriber, or if you just want to offer words of support, hit me up on Twitter or email me at bill@fppad.com
Thank you!
