Tag Archives: Justin Wisz

How Vestorly transforms advisers’ web presence into qualified leads

Posted on December 31, 2013 by in Compliance, Social Media, Video Spotlight

Vestorly uses “smart data” techniques to convert advisers’ online audience into qualified leads

I recently met with Justin Wisz, co-founder of Vestorly, to learn more about the company’s technology offering to financial advisers.

Vestorly is a content marketing platform designed to enhance client acquisition for financial professionals. What does that mean in plain English? Wisz explains in the video interview above.

“Smart Data”

Vestorly helps financial advisers publish content online from a variety of aggregated sources (all compliance approved!) targeted to the interests of clients and prospects. Featured sources include personal finance content from Kiplinger.

As the adviser’s online audience grows, Vestorly captures lead information such as names and email addresses and then uses “smart data” techniques in the background to further associate leads with demographic information.

One goal of Vestorly is generate measurable ROI from the online efforts pursued by advisers.

Any activity in digital communications without a lead generation aspect is, frankly, a little bit of a waste of time and resources

– Justin Wisz, Vestorly co-founder

Vestorly is Free

Vestorly offers curated content from a variety of sources, smart data aggregation techniques, and compliance tools all in one platform, so how much does it all cost?

For individual advisers, Vestorly is free.

So why is Vestorly free for individual advisers? Watch the follow up video below to hear from Wisz.

According to Wisz, Vestorly combines a number of existing technologies common in online marketing, but not yet present among the financial services industry.

“Much of Vestorly is what we call status quo technology,” said Wisz.

“We think [that technology] should be free, especially for advisers who are just getting started with marketing in financial services,” he added.

Vestorly for the Financial Enterprise

But beyond individual adviser use, Vestorly is also built to suit the needs of large financial enterprises.

Vestorly’s enterprise relationships focus on integrations and expanding the utility of the content generation and lead generation functions.

In the extended interview below, Wisz describes how financial enterprises (e.g. broker-dealers and large RIAs) can compliment existing archiving and social media systems by tapping the Vestorly API for expanded features.

“I would see Vestorly as a major compliment to all the things that [broker-dealers] already have in place,” said Wisz.

“They’re now allowing reps to blog, send out email marketing, or do some social media marketing, but now it’s time to find out what they can get back,” Wisz added.

FPPad Bits and Bytes for July 5

Posted on July 5, 2013 by in Bits & Bytes

fireworks

The Fourth of July holiday is an ideal time for independent financial advisers in the U.S. to celebrate independence.

But before you leave for the long weekend of hot dogs, hamburgers and cold drinks, take three minutes to review this week’s stories of interest:

Lockbox and Smarsh Partner to Offer a New Standard in Privacy and Security Service to Financial Services Professionals from Marketwire.com and Exemplar Turns to the Cloud for Document Security from Financial-Planning.com

[Who is Lockbox? They rapidly advanced up my watch list of companies with technology solutions for financial advisers. Lockbox is an Australian company that just entered the US market in May this year. They are entering a crowded space of cloud document storage providers along with Dropbox, Box, ShareFile, SpiderOak, and many more. Lockbox’s strong points are that it offers two-factor authentication and client-side encryption (see: Evaluating Online Document Storage at the Journal of Financial Planning for more details), but Lockbox lacks a number of features I’d like to see in a true solution for advisers. As of today, Lockbox isn’t compatible with Mac, they don’t offer desktop file synchronization, and they don’t have mobile apps for iOS or Android. Add these capabilities and change pricing from user based to storage capacity based, and I’ll be interested.] Lockbox, the leader in privacy and security service, today announced that AdvisorSquare, part of the Smarsh suite of website services designed specifically for financial services professionals, has joined the company’s affiliate community.

SigFig Lands $15 Million in Series B Funding From Top Investors from Finovate.com

[Officially launched just under two years ago, San Francisco-based SigFig raised $15 million in Series B funding to . Formerly known as WikiInvest, SigFig aggregates over $75 billion in assets on its platform and is entirely about making investment analysis accessible and transparent, while delivering investment recommendations in an attempt to generate a higher return in a portfolio. Recommendations typically cover switching mutual funds or ETFs for similar, lower-fee versions, or changing financial institutions where lower trading commission charges are offered. But for clients who have professional investment advisers, SigFig compares portfolio performance to a peer group of thousands of other investment advisers aggregated in the platform. If your portfolio isn’t performing, SigFig tells clients “Your adviser sucks for the following reasons:” How’s that for a nudge?!?] SigFig, the platform that helps users manage a total of $75 billion in assets, recently received $15 million in Series B funding.

Tech Review: New Digital Content Services from Financial-Planning.com

[You work something like 40 hours a week. If you want to maximize time servicing existing clients and attracting new ones, how much time should you be devoting to creating content shared on social media networks? Probably not a lot. Thankfully, Joel Bruckenstein shares two providers, Vestorly (listen to my podcast with Vestorly co-founder Justin Wisz at Social currency might just be the answer to financial advisers’ frustration with social media) and AdvisorDeck,  in his July column at Financial Planning that can streamline your content generation process, saving you precious time while still allowing you to maximize your compliant use of social media.] While many advisors have struggled to adopt social networking tools, there have been few low-cost, turnkey solutions to help advisors curate information and automatically deliver digital content to clients and prospects.

Succession Planning for an Entire Industry: Why Study Groups Aren’t That Bad from AdvisorOne.com

[Warning: subtle self promotion ahead! This story by AdvisorOne’s John Sullivan tells you why study groups are not bad, contrary to what compliance adviser Tom Giachetti might say. I belong to an outstanding study group called Xcelsior, and in this story you’ll ready why this study group shows that an exciting future lies ahead for the financial planning industry.] Compliance curmudgeon Tom Giachetti doesn’t think much of study groups. “Study groups are a bunch of people sitting around convincing each other that they’re right,” the chairman of the securities practice group at the law firm of Stark & Stark said recently in Denver.

Social currency might just be the answer to financial advisers’ frustration with social media

Posted on November 15, 2012 by in Podcast

Podcast: Play in new window | Download | Embed

Subscribe: RSS

Have you heard of social currency before?

Justin Wisz, co-founder of Vestorly

Before you buy a book, do you visit the reviews on Amazon.com to read what other people said about it?

And before your next dinner out, do you pull up Yelp to find 4- and 5-star restaurant reviews nearby?

Those are examples of social currency. You’re seeking feedback curated by social networks to find the best resource (be it a book, restaurant, mechanic, etc.) for your needs. Many times, recommendations from your immediate social network on Facebook, LinkedIn, or Twitter point you to products and services that have already been vetted by your friends and colleagues.

So how can financial advisers take advantage of social currency?

To answer that question, I connected with Justin Wisz, co-founder of Vestorly, an investment adviser matching service powered by social communities. Hear what he has to say about social currency and how Vestorly can help advisers get the most out of it.