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[VIDEO] How financial advisers can compare technology integrations

Financial advisers can quickly assess technology integrations with TD Ameritrade Institutional’s analysis tool

How well does one CRM integrate with financial planning software? What about integrations between portfolio management software and rebalancing software?

To answer those questions, TD Ameritrade Institutional created the Integration Analyzer. Available to all of its affiliated advisers, Integration Analyzer quickly displays how well one software program integrates with another, and with Veo® Open Access.

For insight as to how Integration Analyzer works, I met with Chris Valleley, Director of Technology Solutions for TD Ameritrade Institutional at the custodian’s offices in Fort Worth, Texas. View the video below for the demo.

(click to view on YouTube)

Interview with Christine Gaze, TD Ameritrade Institutional’s new director of practice management

TD Ameritrade Institutional’s latest hire exhibits its commitment to empower advisors with leading practice management resources.

Yesterday, news hit the wires of TD Ameritrade Institutional’s hiring of Christine Gaze as director of practice management. Gaze brings over 16 years of experience in financial services, most recently as an executive director at Morgan Stanley Private Bank.

Ms. Gaze graciously took my call this morning between sessions at the IMCA 2012 Annual Conference outside Washington, DC that she is attending. Below is a summary of our conversation.

Christine Gaze, director of practice management for TD Ameritrade Institutional

Team Structure

Ms. Gaze will lead the advisor practice management team that is based in TD Ameritrade Institutional’s Jersey City, NJ offices.

The team consists of eight employees that Gaze says features both “Ivy leaguers” with extensive experience consulting in the financial services industry and “young guns” with an acute awareness of technology trends and broad capacity for research.

Key Initiatives

One initiative Ms. Gaze will pursue is to continue to attract advisors to the TD Ameritrade Institutional Roadmap™ business consulting program, citing recent success advisors who participated in the programs.

Roadmap users experienced nearly double the growth rate (17%) over non-Roadmap users (9%) (for more details, see this February 1, 2012 company press release).

Connecting with Advisors

Ms. Gaze and the advisor practice management team will work closely with TD Ameritrade Institutional’s strategic relationships group and its current director, George Tamer. Tamer’s team already covers much of the nation’s territory, and Ms. Gaze plans to travel and connect directly with advisors.

While it’s too early to comment specifically on other practice management initiatives, Ms. Gaze sees an inevitable convergence of practice management and technology. She highlighted how TD Ameritrade Institutional has already equipped advisors with resources such as the company’s Technology Integration Analyzer, Advisor Education knowledge center, and one-on-one coaching programs for qualified advisors.

Why TD Ameritrade Institutional?

When I asked what confirmed her decision to accept the role as director of practice management, she replied that it was the culture of TD Ameritrade Institutional and the tenure of many of its executives who are committed to the success of the company and its advisors.

Thank you to Ms. Gaze and the PR team at TD Ameritrade Institutional for providing the opportunity to connect and to share my discussion with the FPPad audience.

Why advisers can’t trust their clients anymore

“Spoofing” is on the rise and RIAs are becoming targets of clients that are not who they appear to be.

What seemed like ordinary correspondence from a client quickly became a compliance nightmare for one Dallas-based wealth management firm.

I recently spoke with an executive from the Dallas-based firm who asked to remain anonymous due to ongoing investigations about the incident. This person described how the firm received a wire request from a client via email, so the firm replied by sending the appropriate form for a client signature. A few hours later the form was returned and the signature was compared with another from a prior wire request already on file. Everything looked to be in good order.

But unfortunately for all parties involved, the wire request was not from the actual client, but from someone who had broken in to the client’s email account.

Client Spoofing 

It turns out this scenario is not unique, as over a half-dozen cases involving Dallas/Ft. Worth-based RIAs have been reported since the beginning of the year.

In the latest scheme to defraud individuals, hackers are using “spoofing” techniques to impersonate others who have relationships with professional financial advisers. Spoofing is commonly accomplished by obtaining a client’s email account password through keylogging software or by substituting indistinguishable characters in valid email address (e.g. lower-case “l” and a capital “I”). In either case, the hacker attempts to exploit the existing trusted relationship with the adviser who has no reason to be suspicious of a request to transfer funds.

In addition to client impersonation through email, some hackers are going so far as to activate call forwarding on a client’s personal cell phone account, meaning that confirming a client’s wire instructions via phone may not always guarantee the person on the other end is who they say they are. The boldest of hackers are calling in directly to advisory firms, spoofing Caller ID, and verbally requesting wire transfers.

If a firm’s back office staff has little or no contact with certain clients, employees have little opportunity to properly validate the identity of the individual calling in.

Combating Spoofing

Since you can no longer trust the authenticity of all correspondence received from clients, either by email or phone, what can you do to protect yourself and your clients from spoofing activity?

There’s no clear consensus on best practices to combat client spoofing. Remember that verifying instructions by placing a phone call can be insufficient if the hacker is able to activate call forwarding on a victim’s phone.

One recommendation is to follow the authentication practices of large banks and credit card companies. When you call in as a customer, you’re asked for a secret word or phrase in addition to your account information to proceed with any assistance. While one’s mother’s maiden name is often the typical security word, I would advise against using it for your authentication process.

You may want to update your policies and procedures to ask for clients’ secret phrase before processing fund transfers of any kind. Keep this secret phrase secure and confidential, likely included in your password-protected CRM software next to your client’s contact record.

Also, in the age of camera-equipped mobile devices, a video chat to confirm wire instructions is a better way to verify a client’s identity versus a standard phone call. Still, the employee at the advisory firm must know what the client looks like before contacting him/her to verify instructions!

If You’re Targeted

If you believe your firm is the target of client spoofing, one good place to report the incident is the Internet Crime Complaint Center, or IC3 (http://www.ic3.gov/). IC3 is a partnership between the Federal Bureau of Investigation (FBI) and the National White Collar Crime Center (NW3C) and aggregates incident reports to allocate investigative resources accordingly. Often, the FBI or the Secret Service will get involved in cases involving spoofing of investment adviser clients.

Educate Clients

Finally, one weak link in most spoofing scenarios is a client’s password credentials to web-based email accounts. A value-add service you can provide to clients is education on how to best protect login and password credentials. Sage advice includes never entering credentials using an unknown computer, such as a public computer in a hotel business center.

Also, an increasing number of web-based email providers allow users to enable multi-factor authentication to the login process. I addressed multi factor authentication in this Morningstar Advisor column, which requires users to authenticate their login activity through a second device, typically via SMS text messages. Even many credit card companies are employing this additional verification process to their systems.

So don’t fall victim to the next spoofing attack your firm encounters. It’s not a question whether if an attack will occur, but rather when.

More resources on spoofing:

 

TD Ameritrade Institutional enchances Veo® Mobile with trading and real-time client account access

Advisers using the Veo®  Mobile app can trade and view client account information in real time

In a press release today, TD Ameritrade Institutional announced several enhancements to mobile apps it provides for the Veo® advisor platform.

Click here to read the press release (at Marketwatch.com)

If you recall my interview with Chris Valleley, Senior Manager of Technology Product Management, he mentioned that the trading interface would be opened up to partners through Veo® Open Access, including the company’s own iRebal rebalancing software provider. Now that same trading capability has been expanded to include mobile apps available to advisers who custody assets with TD Ameritrade Institutional.

In today’s release, Jon Patullo, Managing Director of Technology Product Management commented, “In today’s volatile economic environment, advisors need to be able to stay connected while on the go and have the ability to monitor markets and manage their business anytime, anywhere.”

However, not all advisors are on board with trading via mobile devices as noted in this recent RIABiz article, Why RIAs are shunning mobile apps and why Black Diamond, Orion, Fidelity and others are still placing their chips on an iPad future.

In some circumstances, advisers may find the trading functions too limited to submit bulk trades across all client accounts or to perform sophisticated rebalancing. On the other hand, being able to conduct one-off trades while away from the home office is very convenient, and is becoming a more frequent circumstance with advisers seeking productivity from mobile apps while on the road.

Veo® Mobile is available for download from the iTunes app store.

Listen live this Friday at 3PM Pacific for my productivity tips on KLAV 1230 AM Financial Fridays

Here’s a chance to hear some of my favorite productivity tips for free right from your desktop.

I will be the guest on KLAV 1230 AM radio Financial Fridays this week, hosted by Leonard C. Wright, CPA/PFS.

Financial Fridays starts at 3PM Pacific time and my segment will start around 3:15PM.

The agenda will features tools, apps, and practices that apply to financial advisors, business owners, and individuals alike, so there’s something for everybody.

KLAV 1230 AM audio is streamed live over the Internet, so click here to open the audio feed.

Video Spotlight: My Virtual COO President Jennifer Goldman on restoring advisers’ work/life balance

Financial advisers struggle to balance the many obligations of managing a successful business. For many, there’s the feeling that there simply just isn’t enough time in the day to do what they want; service clients and grow the business.

That’s where someone like Jennifer Goldman comes in. As president of My Virtual COO, she solves pain points and disorganized or non-standard internal processes on behalf of an adviser’s business. In this spotlight interview from the T3 conference, hear how Goldman and her team hope to provide the work/life balance that her clients seek.

(click to view on YouTube)

[PODCAST] Competing Against “Robo Advisors:” Delivering Advice in a New World from T3 2012

Yesterday I posted two YouTube videos from the session from T3 2012 titled Competing Against Robo Advisors. I know that many of you prefer to download content like this to your media player of choice (i.e. iPhone) and listen to it on your jog or your commute home.

Using the audio from the Robo Advisor session, I created my first podcast. I’m currently going through the approval process with iTunes, but in the meantime you can listen and download the podcast directly from FPPad.

[VIDEO] Competing Against “Robo Advisors:” Delivering Advice in a New World from T3 2012

Watch the session from T3 2012 titled Competing Against Robo Advisors to understand how your business must change in the face of disruptive, well-funded startups.

On Saturday, February 18 at the Technology Tools for Today (T3) conference in Dallas, TX, I moderated a panel discussion featuring John Prendergast, Co-founder and CEO of Blueleaf, and Alex Murguia, Co-founder of inStream. The session was titled Competing Against Robo Advisors: Delivering Advice in a New World, which addressed the rising trend of online startups who are launching low-cost financial advice platforms.

Companies like Personal CapitalWealthfront, and LearnVest are encroaching on the independent financial adviser’s value proposition, and are leveraging their internal talent and well-funded venture capital to disrupt this industry.

I feel that the topic deserves attention from advisers, particularly for those who actively seek to attract wealth accumulators in their 30s and 40s. John sent me a text an hour before our session asking if I could film it to share with you. I did, and uploaded the session in two parts to YouTube so you can watch it.

Here is Part 1:

And here is Part 2:

Robo advisers are here: What you need to do to adapt

Robo Advisor

January 2015: Note that this was the first instance of “robo adviser” I used on FPPad to refer to the automated advice investment providers emerging in 2011 and early 2012, but it’s not the first utterance of the term according to this Business Insider article.

If you don’t know already, your business is being targeted by online, low-cost financial advice and investment platforms.

Witness the advent of startups and applications like Personal Capital, Wealthfront, LearnVest, and more last year. Some advisers may have dismissed these platforms as “robo advisers,” which will never match the personal attention and relationship a human being can deliver.

While a compelling proposition, I don’t think that dismissing the competition is a wise strategy for advisers. I’m not alone in this line of thinking. Just this week, Alex Murguia, managing principal of McLean Asset Management and CEO and founder of inStream Solutions, said pretty much the same thing.

In an interview for Financial-Planning.com, Murguia had this to say:

While they [online advice platforms] are not currently a direct threat, they are becoming more popular and have significant financial backing. In addition, many advisors are doing themselves a disservice by just providing “set it and forget it” model portfolios. Could you blame consumers for not fully understanding the true value of independent financial advice, in this context?

Competing Against Robo-Advisers

So you want to adapt and separate yourself from the robo adviser competition. Where to begin?

Here is a session from the 2012 Technology Tools for Today conference (T3) held at the Hilton Anatole in Dallas, TX. I moderated a panel discussion featuring Murguia as well as John Prendergast, CEO of Blueleaf on this exact issue. The session is titled Competing Against Robo Advisors: Delivering Advice in a New World and it delivered several gut-checks as you think about where your business is headed in the next five years.

Here is Part 1 of the session:

Here is Part 2:

 

Interested in the AICPA Advanced PFP Conference? Save $100 when you register

Frequent visitors to FPPad know I speak at a number of conferences and events. This year, two of my latest presentations have received excellent reviews and are in high demand: The iPad® for Financial Services and Transformative Technology You Can Implement Today.

If you’ve seen the twitter feeds from attendees of either presentation, you know they’re packed with resources and takeaways you can pursue back in your practice. So how can you get the chance to see these presentations for yourself?

The answer is at the upcoming AICPA Advanced Personal Financial Planning Conference in Las Vegas, January 16-18, 2012.

It’s a privilege to speak at the AICPA PFP event, and in addition to my sessions, you’ll find an agenda packed with a who’s who of thought leaders in financial planning: Michael Kitces, Bob Veres, Roger Gibson, Jon Guyton, Angie Herbers, and Tim Kochis are just a few names among top speakers featured at this event.

Hurry, early bird registration ends December 2, and if you contact me, I can provide a discount code you can use to save $100 off registration. Email me at bill [at] fppad [dot] com or send me a direct message on Twitter.