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FPPad Bits and Bytes for April 3

Posted on April 3, 2015 by Bill Winterberg in Bits & Bytes

On today’s broadcast, Schwab Intelligent Portfolios gathers over $500 million dollars in its first few weeks, find out why Orion Advisor Services is regarded as one of the good fintech vendors, and personal dossier app Refresh gets acquired by LinkedIn.

So get ready, FPPad Bits and Bytes begins now.

(WatchFPPad Bits and Bytes on YouTube)

Today’s episode is brought to you by Wealthbox CRM. Be the first to see the release of Wealthbox version 1.8 with a ton of new features and integrations, including one with MoneyGuidePro.

Here are the links to this week’s top stories:

Exclusive: Schwab robo-adviser crosses half-billion dollar mark from InvestmentNews.com

[For the second week in a row, this week’s top story comes from Charles Schwab, as the company told InvestmentNews that it gathered “considerably over” $500 million in assets in the new Schwab Intelligent Portfolios program.

Schwab Intelligent Portfolios was released to retail investors just three weeks ago, which you heard three episodes ago, and now they have over $500 million. And just four weeks ago, my broadcast covered Wealthfront’s news that they surpassed $2 billion dollars in assets under management.

So it took Wealthfront a little over three years to get to two billion dollars, and Schwab Intelligent Portfolios is on pace to do it in about two months. NOW who’s going to be the fastest growing and most trusted automated investment service in the world? I think that title’s up for grabs.

But hold on: there’s a deeper story here. Your business is experiencing grocery store econ 101. That’s right, it’s all about shelf space. You might have the best business in the world, but if you don’t have any shelf space, you don’t even have a chance to step up to the plate.

So all of these new solutions online are taking up shelf space and they’re crowding you out of the market. Sure, investors are getting low fees, rebalancing, even tax loss harvesting, but are they getting any REAL advice that actually matters? Not from what I can tell. But what I do see is that your shelf space is slowly being eroded, so you better start doing something about that today.

You can start by sharing this broadcast to your colleagues. Go on, the button’s down there, or up in the corner. Use it.] The Charles Schwab & Co. robo-adviser has crossed a symbolic threshold in just three weeks, raising more than half a billion dollars, the San Francisco-based firm told InvestmentNews on Monday.

What Makes Orion So Special? from Financial Advisor Magazine, and

Envestnet | Tamarac™ Rings in 2015 with a Record Year of RIAs Adopting its Portfolio and Client Management Platform from PRNewswire.com

[Next up is news on Orion Advisor Services, as this week Joel Bruckenstein highlighted the portfolio accounting service bureau for a number of the company’s innovations in financial technology.

Here are the most relevant updates from Bruckenstein’s column. Orion now serves over 570 advisory firms who collectively process over $200 billion in assets, and the company expects to add another 280 firms this year.

Bruckenstein highlights many of Orion’s innovations, including its free private labeled mobile app for advisors, video client statements powered by Engage, and trading sleeve capabilities in its order management system.

Bruckenstein also writes that Orion exhibits a company culture of innovation, which you saw first hand from my Fuse 2014 hackathon coverage, which is an event the company will repeat once again this September.

To be fair, Orion’s competitor Envestnet | Tamarac has also recently achieved some significant milestones, as the company now serves over 800 advisory firms with over $500 billion dollars on the platform, and they also offer a custom branded iPad app for use by advisors and clients. So remember what I said about shelf space and competition? Both of these companies, plus many other technology providers, will put you in a position to differentiate yourself in a crowded market.] When pondering this month’s column, I thought it might be interesting to focus on a single firm whose story involved all of these trends, Orion Advisor Services, which offers “software as a service” and portfolio accounting services to RIAs.

Refresh Joins the LinkedIn Family from Refresh

[And finally, I’m wrapping up this broadcast by revisiting Refresh, an app I told you about way back in episode 107. Refresh is an app that creates a real-time dossier about people you’re going to meet, pulling information from a variety of sources to help you, well, refresh your memory about your connections.

This week, Refresh announced that it will be acquired by LinkedIn (probably because of the Bits and Bytes bump!), so the company will soon be sunsetting its standalone app and rolling in its dossier capabilities into LinkedIn. I’m pretty happy about this move, because Refresh has been one of my go-to apps for a while, and I’m glad to see how the technology can enhance the value of LinkedIn as all of us continue to develop meaningful relationships with clients and colleagues everywhere.] Today, I’m excited to announce that Refresh has been acquired by LinkedIn.

Here are the stories that didn’t make this week’s broadcast:

External IT Upgrade Democratizes Access to User Activity, Improving Advisors’ IT Security and Workflow from ExternalIT

External IT, a cloud-based IT outsourcing firm that focuses on RIAs and Broker Dealers, today announced a new capability to be part of its best-in-class Cloud Desktop solution. The enhancement to the recently redesigned platform creates a visual and easily readable interface to view user activity that tracks login location, IP address, time and device, along with the specific applications launched.

Watch FPPad Bits and Bytes for April 3, 2015

Social CRM for financial advisers: How activity streams will enhance client relationships

Posted on February 13, 2014 by Bill Winterberg in Social Media, Technology

Wealthbox CRM wants to deliver “Social CRM” to financial advisers

Social CRM for financial advisers ushers in a new paradigm in managing client relationships

Your day begins with quick glance at your mobile device. Open an app and you see that six of your clients are traveling for business, two of them overseas. Another client just revealed that her daughter’s volleyball team won a regional championship.

At first it sounds like you’re checking your Facebook feed. Or perhaps you’re swiping through lists on Twitter.

But in fact, you’re checking your social CRM.

Social CRM for Financial Advisers

Facebook, LinkedIn, Twitter and more attract billions of users month after month by aggregating updates from your professional, personal, and social connections.

So why not build the same functionality into CRM software, the technology advisers use the most day after day?

Wealthbox CRM

One startup doing so is New York City-based Gotham Tech Labs with the introduction of Wealthbox CRM.

I reviewed the final beta version of Wealthbox CRM prior to its general release announced at this week’s 2014 T3 Conference and provided my impressions in this month’s Morningstar Advisor column.

So go visit Morningstar Advisor and find out how a social CRM might open up new opportunities in your business.

Image credit: Wealthbox.com

FPPad Bits and Bytes for January 17

Posted on January 17, 2014 by Bill Winterberg in Bits & Bytes

On today’s broadcast, have robo advisers finally cracked the code to asset gathering? A leading document management provider rolls out mobile and social features your business soon can’t live without, and who are the top industry bloggers all financial advisors should be reading? All this and more.

So get ready, FPPad Bits and Bytes begins now!

(Watch FPPad Bits and Bytes on YouTube)

Today’s episode is brought to you by Blu Giant Advisor Studios, a multi-disciplinary creative firm, empowering advisors to engage clients though branding, social media, video and the web; an experience called “hypermedia.”

Experience Blu Giant’s new interactive website and see what’s possible for your business by visiting fppad.com/blugiant

Here are the links to this week’s top stories:

Wealthfront Reaches Over Half a Billion Dollars in 2013 from Wealthfront

[This week’s top story comes from the world of online advice providers, aka “robo advisors,” as Wealthfront announced this week that the company surpassed $500 million dollars in assets under management. While topping $500 million in AUM might seem like celebrating another 1,000 point threshold in the Dow Jones index, Wealthfront is starting to increase the gap over similar competitors like Betterment, which manages a reported $360 million, and Personal Capital, weighing in at a little over $200 million.

Wealthfront claimed over $67 million dollars in new assets for the month of December, which for many RIAs would make up a great year in new assets under management. Still, Wealthfront may not be a profitable business just yet, as Nerd’s Eye View blogger Michael Kitces estimated an optimistic annualized revenue of $1-and-a-quarter million dollars generated to support a team of expensive, full-time software engineers.

But pay careful attention to the types of clients Wealthfront cites in its announcement. Google, Facebook, LinkedIn, and more make up the top ten list of Silicon Valley companies with the most employees that are Wealthfront clients. This group IS next generation of clients for your business, so if you’re interested in attracting them, your technology needs to be up to par, but you must offer something that robo advisors completely lack; a real relationship with a trusted advisor.] Although we began the year with less than $100 million in assets under management, we closed 2013 with over $538 million, growing over 450% to become the largest and fastest-growing software-based financial advisor.

Laserfiche Unveils Product Roadmap at Empower 2014 from BusinessWire.com

[Next up is news from Laserfiche, one of the leading providers of document and electronic content management to financial advisors. Laserfiche held its annual Empower conference for users and resellers in Southern California this week, selling out for the first time in the event’s history.

Laserfiche announced a number of updates, including a complete redesign of its web-based interface called Laserfiche Web Access 10. Users will find the fresh interface easier to navigate and much more user-friendly on tablets and smart phones. And speaking of smartphones, Laserfiche also introduced a brand new app for Android, adding more support for mobile devices since the introduction of the app for iOS back in 2011.

Finally, an interesting development for financial advisors is the addition of new feature in Laserfiche Forms 9.1. Laserfiche posted a form online that anyone could fill out to post a message on Twitter. But before each tweet went global, the message was automatically routed through an approval process built in to Laserfiche.

Tie that in with Laserfiche’s archiving capabilities, and you have a pretty elegant solution anyone in your business can use to stay compliant on social media and also avoid those embarrassing drunk tweets.] Laserfiche today kicked off its sold-out Empower 2014 Conference with a keynote speech from company CTO Karl Chan outlining new and upcoming software releases. The new lineup includes social BPM, expanded mobile offerings and new web products.

The RIABiz top 10 industry blogs — and what bloggers they recommend from RIABiz

[And finally, many of you ask where I get my news and information to produce each episode of FPPad Bits and Bytes. Well several of my favorite sources were just listed among the top 10 industry blogs for financial advisors.

This week, RIABiz published its list of the best industry blogs, and what’s wrong with a little shameless self-promotion since FPPad.com was listed as number three!

So let me thank you for helping make FPPad a part of the top industry blogs, because without your questions, feedback, and loyal viewership, FPPad would not be the resource that it is today.] The RIA business is a land of micro-niches where owner-operated blogs are often the best reading spot for advisors to find the vibe and the level of granularity they seek on a subject

Watch FPPad Bits and Bytes for January 17, 2014

Stop asking for referrals and use technology to drive growth

Posted on September 4, 2013 by Bill Winterberg in On Air, Online Marketing, Technology

Asking clients for referrals can be damaging says one expert; use technology instead to drive your business growth.

Asking for Referrals Stresses Clients

According to Stephen Wershing, president of The Client Driven Practice, you need to stop asking clients for referrals.

Why?

Wershing did, after all, write the book on it.

Asking clients for referrals is counter productive, says Wershing, adding “you actually stress the relationship, maybe even diminish the relationship,” when putting clients on the spot by asking for referrals.

Technology-driven Referrals

Instead, offers Wershing, advisers should use technology intelligently to identify clients and prospects with common characteristics and then provide content and information that addresses their needs.

So what is Wershing’s favorite technology tool?

“The biggest one is your CRM program,” says Wershing.

He provides examples of highlighting client characteristics and key words to track unique things about each client. Collectively, your CRM can reveal trends and commonalities across clients and prospects which you can then use to identify concerns or needs shared by the group.

Solidify Your Expertise

With that information in hand, Wershing says advisers can reach out to them with helpful resources. Doing so “solidifies your expertise,” he says, adding “it’s more likely that you’re going to come to mind,” when clients do have the opportunity to make a referral among friends and family.

For all of Wershing’s advice on using technology to drive your referrals, watch the On Air broadcast embedded above (or watch the broadcast on YouTube).

FPPad Bits and Bytes for August 2

Posted on August 2, 2013 by Bill Winterberg in Bits & Bytes

It’s here! Bits and Bytes has gone video.

I’m now delivering the week’s best technology bits for financial advisers in a video broadcast you can bite into anytime you like (oh yes, I just did that).

This week’s edition of Bits and Bytes is brought to you by Redtail Technology, providers of cloud-based CRM for financial professionals since 2003.

Check out their popular advisor solutions and sign up for a 30-day free trial. Visit fppad.com/redtail for more information.

(Watch on YouTube). But still, those with short attention spans or aficionados of the written word can get this week’s stories of interest in their full-text glory below.

Like it? Hate it? Let me know!

Like the new format? Hate it? Don’t care for it? Be honest, and let me know by contacting me.

Tech reporter Davis Janowski leaving InvestmentNews to become editor for WealthFront, via Davis’ Twitter feed

[In this week’s lead story, venerable technology reporter Davis Janowski announced this week that he will be leaving his position as tech reporter at InvestmentNews to assume the editor role over at WealthFront. Most of you should recognize WealthFront from a number of past articles about online financial advice platforms and so called “robo-adviser” platforms. For as long as I can remember, Davis has been a solid journalist covering technology for financial advisers and inspired me to launch FPPad back in the day. So Davis, thanks for all your work and passion, and I look forward to what you have in store for advisers with your new role at WealthFront.]

For all my friends and colleagues out there actually following me, I am indeed leaving @newsfromIN and joining @Wealthfront as editor

— Davis Janowski (@ddjanowski) July 31, 2013

USB flash drives masquerading as keyboards mean more BYOD security headaches from ZDNet.com

[In my Defending Against Phishing, Hacking, and Spoofing Attacks presentation, this is one of the attacks I talk about under social engineering. See, hackers drop these little USB flash drives in business parking lots, labeled with enticing messages like “personal and confidential” or “2012 tax returns.” They hope than an unsuspecting employee will pick it up and plug it in to their corporate computer, which unbeknownst to the employee unleashes all kinds of malware and spyware inside the corporate firewall. The best defense against this tactic: train everyone in your organization not to use USB drives from unknown sources. The risk of stumbling on a rogue device is just too great.] You should be already aware of the data theft risks that USB flash drives pose to your company – even a seemingly lowly 2GB drive can hold a lot of precious data – but a new threat has emerged which makes them even more dangerous.

inStream Hires Professor Dr. Wade Pfau to lead Financial Planning Research from inStreamWealth.com

[inStream, the provider of free web-based financial planning, strike that, practice management software, just beefed up its chops in the retirement planning area by hiring Dr. Wade Pfau to lead its Financial Planning Research division. Pfau is the Professor of Retirement Income for the American College and has authored a number of influential papers on retirement research. Clearly, advisers looking to serve the needs of their retiring clients want access to the leading research on retirement planning, and Pfau’s connection with inStream will likely raise the company’s profile on most advisers’ radar. A final note: inStream is an advertiser on FPPad and helps support content production just like this.] inStream Solutions (“inStream”) announced today that American College Professor of Retirement Income Dr. Wade Pfau has joined the firm to lead Financial Planning Research.

Orion Advisor Services Enhances Integrated Performance Reporting Capabilities from MarketWatch.com

[Orion Advisor Services is well-known for its hosted portfolio management software and reconciliation service bureau. One issue with many of these services is that the reports themselves might not be exactly what advisers are looking for and want to present to their clients. Some advisers turn to third-party providers like MorningStar or AdvisoryWorld for more attractive reports that better convey information advisers want to put in front of clients. Well this week, Orion announced that its Report Builder solution now integrates with AdvisoryWorld, so advisers can pull in components like risk analytics, Modern Portfolio Theory statistics, and diversification and overlap analysis directly from AdvisoryWorld, but be able to match the font size and look and feel of standard Orion reports. If you’re one of the hundreds of Orion users, check out the updated Report Builder and see how you can enhance your reports with the latest AdvisoryWorld integration.] Orion Advisor Services, LLC, a premier portfolio accounting service provider, is delivering more robust performance reporting capabilities to its advisor clients through expanded integrations with AdvisoryWorld, a leading provider of customizable portfolio analytics and investment planning applications to the financial services market and PIEtech’s MoneyGuidePro, the leading goal-based financial planning software for financial advisors.

BlazePortfolio Completes Integration with Black Diamond from BlazePortfolio.com

[For rebalancing software, advisers are pretty familiar with Envestnet|Tamarac, TD Ameritrade Institutional’s iRebal, and Total Rebalance Expert. One of the programs not on most advisers’ radar is Atom Align from Blaze Portfolio. This week, the folks at Blaze Portfolio announced that their solution, Atom Align, is now integrated with Advent’s Black Diamond portfolio management software. So if you’re a Black Diamond user and don’t have rebalancing software, you have one more option to consider to increase your efficiency when rebalancing client accounts.] BlazePortfolio is excited to complete its integration with Black Diamond. The BlazePortfolio and Black Diamond integrated solution offers Investment Advisors the opportunity to utilize both platforms for their back office systems.

LinkedIn Company Pages Add Analytics from Mashable.com

[If you’re like me, you work hard to build your brand and build your profile through a number of social media websites. So a big part of measuring your success for the time you spend on social media is the ability to get metrics and real data behind your social media activity. Mashable reported on Wednesday that LinkedIn is now offering analytics for Company Pages set up on the site, so if your firm has a Company Page, go sign in and look for the new analytics tab in your menu.] LinkedIn added analytic support to Company Pages Wednesday, giving businesses the opportunity to track how content shared on LinkedIn performs.

And if you want to read the best material in financial planning knowledge and information over the weekend, click or tap the button below to head over to Michael Kitces’ Nerd’s Eye View blog and see the latest in Weekend Reading.

FPPad Bits and Bytes for July 19

Posted on July 19, 2013 by Bill Winterberg in Bits & Bytes

Another day, another rain storm in the Atlanta metro. Need some water? We have plenty!

While most of the country has baked under oppressive heat and humidity, Atlanta’s temperatures didn’t get above 90 degrees in all of 2013 until Wednesday this week! “Hotlanta?”

Summer is half over, so you have roughly six more weeks before the activity in your office picks up again as clients return from vacation. What have you accomplished so far for your technology goals of the year?

Here are this week’s top stories:

Banks that offer money management tools may have advantage over startups and software companies from PRNewswire.com

[I must admit, I am shocked by this research! Banks have an edge over companies like Mint and Personal Capital when it comes to likelihood to take action and trust? Ok, trust I can believe, since a “big” bank with brick and mortar assets has a tangible component to it, while online finance websites have nothing but a virtual storefront. But likelihood to take action? I would have guessed that Mint, Personal Capital, HelloWallet and others would certainly convert many more visitors to use their tools compared with the spartan tools of a big bank. I’m flat out wrong, according to this Change Sciences Group study.] Today leading web researchers Change Sciences Group (www.changesciences.com) released new research showing that banks may have an advantage over startups and software companies like Mint when it comes to providing financial tools which help consumers take control of their finances online.

YCharts: Bloomberg for the rest of us? from InvestmentNews.com

[If you are copying and pasting charts from Yahoo! Finance into your client reports, I think you are making a mistake. Here’s an affordable alternative from YCharts that let’s you scan over 17,000 equities and sort by over 3,000 individual metrics to create the charts of your dreams. At $199/month (plus 20% off if you buy a full year), it’s significantly cheaper than the competition from Bloomberg.] When it comes to getting real-time or near-real-time stock or other equity data there are two ends of the spectrum.

Hear That? It’s Your Financial Adviser Tweeting from the New York Times

[Financial institutions just don’t get it. Canned tweets don’t work. If you’re an adviser, I don’t think your audience really cares that much about random facts on Federal holidays. What I think they (your audience) DO care about is information that helps solve their problems or helps them learn something new they can actually use. And guess what? You can’t provide that level of value with prescreened, canned tweets from Hearsay Social, Socialware, Actiance, or anyone else providing scripted content.] Judging by his Facebook page, it would seem that Jeffrey E. Blum experienced a surge of patriotic inspiration around July 4. Mr. Blum, a financial adviser, posted no fewer than 12 updates with good wishes and trivia about the holiday.

Arbor Point Fills Gap for Independent Advisors from Businesswire.com

[First there was Pinnacle Advisory Solutions, an outsourced investment management program and back office solution provider designed to lighten the management load of the average RIA firm. Now Securities America has partnered with Orion Advisor Services to launch Arbor Point Advisors, an SEC-registered corporate RIA with no allegiance to any one custodian. Much of the software available today allows RIAs to be custodian agnostic, but now advisors can also benefit from regulatory registration and compliance support that I assume will be provided in some fashion by Arbor Point Advisors.] Arbor Point Advisors LLC, a new SEC registered investment advisory firm, intends to fill the gap for advisors seeking the freedom of the independent advisory model and a choice of custodians without the need to form their own registered investment advisory firm.

Twitter analytics helps financial advisers boost social media ROI

Posted on June 14, 2013 by Bill Winterberg in Online Marketing, Social Media

Twitter analytics lets financial advisers calculate their social media ROI

Twitter analytics lets financial advisers determine their social media ROI

Twitter analytics is the next greatest thing in financial adviser social media ROI.

As a financial adviser, you read a ton of articles and hear from industry consultants (myself included!) how important social media can be to your business and how you should be using it to communicate with your audience.

But when you post something, how do you know if that message was actually effective in reaching people?

Introducing Twitter Analytics

Twitter, part of the top four social media sites (along with Facebook, LinkedIn, and Google+), just rolled out a new tool you can use to view your own analytics.

Twitter Analytics is free and can reveal nearly everything you ever wanted to know about the “reach,” or generated traffic, of your tweets.

Not only can you view analytics about your tweets, you can also gain insight on trends in your followers as well as demographics of the people who follow you.

Twitter Analytics in Two Minutes

I created the screencast below to show you how to access Twitter Analytics for your account and navigate among the data offered.

Enjoy!

How to enable two-step verification on your LinkedIn account

Posted on June 7, 2013 by Bill Winterberg in General

Don’t let hackers compromise your carefully curated LinkedIn profile. Protect your account by enabling LinkedIn’s two-step verification.

Hackers know that if they can trick you into handing over your password to online websites, they can carry out all sorts of nefarious activity.

Protecting Your Digital Assets

Online banks, Google, Dropbox and even Facebook and Twitter have all enhanced the security of user accounts by adding a two-step verification option to the login process (see: Boost your online security with two-factor authentication).

Not only do you need the right username and password to sign in to online accounts, you also need to enter a code sent to your mobile phone. That unique code is the second factor of authentication, drastically increasing the difficulty of hacking in to your account.

LinkedIn’s New Two-step Verification

Finally, LinkedIn just only recently added two-step verification to user accounts.

The video walkthrough above shows you how to quickly turn on two-step verification in your LinkedIn account.

All you need is your mobile phone and two minutes of time to keep your LinkedIn account safe from outside attacks. Go do it!

FPPad Bits and Bytes for February 15

Posted on February 15, 2013 by Bill Winterberg in Bits & Bytes

Before I kick off this week’s top stories, here’s a quick and easy resource to use to see how strong your password is against a brute-force attack. Click the image to visit http://howsecureismypassword.net/

Note: You should probably avoid typing your real password into this program. Instead, use a close approximation!

Rate your password’s strength at howsecureismypassword.net

Here are this week’s stories of interest:

Social Media Minute Podcast by RegEd: LinkedIn Skill Endorsements from RegEd.com

[In this seven-minute podcast, RegEd’s Blane Warrene addresses issues with LinkedIn Recommendations and Endorsements. It’s a good overview for those dipping a toe in LinkedIn and a good refresher for social media pros.] A rapidly trending topic continues to be LinkedIn Skills Endorsements. They are a much more gray area than Recommendations as it pertains to being classified as testimonials under SEC guidelines for the financial services industry.

Microsoft Eyes “Advisor in a Box” Solution for Windows 8 from Financial-Planning.com

[Why am I such a skeptic when it comes to Microsoft products these days? Who knows more about meeting the specific needs and demands of today’s financial planning and wealth management client? You, or Redmond’s Mister Softee? However, I’m more optimistic of a partnership like the ones identified with Envestnet|Tamarac, because they do know a thing or two about what advisers need.] Thomas E. Feher, the financial services industry director for Microsoft’s U.S. Dynamics Industry Team, said Microsoft has already partnered with several “industry partners,” including Envestnet|Tamarac and Salientia to provide CRM solutions to advisors through the Windows 8 platform. But, he said, the next step is a preloaded package of tools and services specifically tailored for each advisor on the Windows 8 platform.

Orion Mail is Live from OrionAdvisor.com

[You heard about Orion Mail from both Eric Clarke (see: Salesforce, powered by Orion Connect, gets phone system integration and smarter email reports) and Jon Reiners (see: TD Ameritrade’s open technology helps push Orion Advisor Services over the $100 billion in platform assets mark). Now the feature is live for Orion’s 300 clients and was being demoed on the floor of T3 this past week. Orion’s blog has a 90-second sneak peek video of the new feature.] Orion Mail enables advisors to create custom email templates that communicate account information to clients quickly and easily.

Bill Winterberg’s Technology Planning Tips for Financial Advisors from AdvisorWebsites.com

[Advisor Websites contacted me a few weeks ago to capture some of my best technology ideas for new gadgets, video content, and software integration.] Recently we were lucky enough to sit down with Bill Winterberg and pick his brain about the changing industry and what he expects will be key, vital factors when it comes to technology for financial professionals in 2013.

How Blueleaf sees itself taming the RIA’s two betes noire — and how it is being challenged on that from RIABiz.com

[You’ve known about Blueleaf since mid-2011, right (see: FPPad and Blueleaf Partner to Deliver Adviser Technology Content)? And plus, I interviewed Blueleaf founder John Prendergast in February 2012 (see: Video Spotlight: John Prendergast of Blueleaf discusses experimentation and challenging assumptions). Here, RIABiz covers the “dead simple” portfolio reporting provider (important distinction: it’s NOT portfolio management!) in a well-balanced article.] Blueleaf founder, John Prendergast, comes by this start-up honestly in the sense that it arose out of a need he heard expressed by friends. He exudes a teflon confidence that is a much a part of this article as anything else.

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