The Internet community (including the Twitter population) is buzzing about the latest Terms of Service posted by Facebook this week regarding the company’s unrestricted rights to use any content posted on their site. This resulted in significant backlash from irate users, whereupon Facebook promptly revised the terms. For more details, read:
PC World: Facebook Owns Your Business Data
CNN: Expert: Social networkers risk ‘losing control’ of privacy
AP: Facebook backtracks on terms of use after protests
There’s a lesson in this story for financial advisers. Yes, you can prevent client backlash by polling them ahead of implementing new policies. This principle also applies to vendors to the financial services industry.