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How to hide LinkedIn Endorsements on the new LinkedIn profile design

Posted on December 19, 2012 by in Compliance, Social Media

Financial advisers now have two easy ways to hide LinkedIn Endorsements and reduce compliance risks.

Several weeks ago I raised concern over the new LinkedIn profile design, as there appeared to be no way to hide LinkedIn Endorsements from your public profile (see: New LinkedIn profiles raise compliance concerns as there appears to be no way to hide endorsements).

This was especially problematic for my audience of financial advisers, as FINRA and SEC regulations prohibit the use of information that can be construed as a testimonial.

Fortunately, LinkedIn’s new profile design now offers two options to hide endorsements from your public profile. Watch the 2:00 screencast below to see how it’s done.

(click to watch on YouTube)

ArchiveSocial delivers authentic social media capture for financial advisers

Posted on November 26, 2012 by in Compliance, Social Media

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When you get asked by the SEC, FINRA, or your broker-dealer for the last six months of your social media posts, what are you going to provide? How will your auditor make heads or tails out of your social media posts if they look nothing like the ones posted on public sites like Facebook, LinkedIn, or Twitter?

Anil Chawla, founder and CEO of ArchiveSocial

One company wants to simplify the way social media messages are captured and displayed, giving advisers peace of mind knowing their archives can be reviewed easily by auditors.

That company is ArchiveSocial, and I recently connected with ArchiveSocial founder and CEO Anil Chawla to learn more about how they capture social media updates in what Chawla calls their “natural, authentic form.”

Click here to learn more about ArchiveSocial’s solutions for financial services.

In the podcast below, hear Chawla discuss the drawbacks of several existing solutions from vendors, the benefits of a “carbon copy” approach to archives, and an overview of ArchiveSocial pricing.

If you decide to purchase a full-year subscription, you can save 10% by using the code FPPAD12 (not an affiliate code).

New LinkedIn profiles raise compliance concerns as there appears to be no way to hide endorsements

Posted on November 20, 2012 by in Compliance, Social Media

LinkedIn rolled out its new Endorsements feature several months ago to all users. Since then, financial advisers have been worried about publicly displaying Endorsements on their profile, since they can be construed as testimonials which are strictly prohibited by FINRA and the SEC.

Fortunately, hiding Endorsements from one’s public profile is a fairly straightforward process (see: How to hide endorsements from your LinkedIn profile)

But now, LinkedIn is slowly rolling out redesigned profile pages worldwide that appears to remove the “Hide Endorsement” functionality.

Watch the screencast below to see a sample of the new profile design rolled out to one adviser’s account and how the “Hide Endorsement” button is missing.

I’ve reached out to LinkedIn for comment and have not yet received a reply. I’ll update this post accordingly.

(click here to watch on YouTube)

PODCAST: Advisers using Yammer can enhance collaboration without sacrificing compliance

Posted on October 30, 2012 by in Compliance, Podcast, Social Media

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Advisers experimenting with enterprise social networks now have an option to solve their compliance needs.

Sam Kolbert-Hyle, vice president of business development and strategic initiatives at Smarsh, Inc.

There are a host of new collaboration tools on the market today, all attempting to harness the promise of an enterprise social network.

Services like Chatter, Jive, and Yammer allow you to create your own internal network for your business that resembles many of the popular networks like Facebook and Twitter.

These services offer many new ways to work with colleagues and review important news at a glance, but advisers must address one persistent complication of any new technology: compliance.

Until now, there have been few methods available to capture and archive content posted on enterprise social networks, which is required for all communications related to client service.

Earlier this week, Smarsh, the email and social media compliance provider, announced the launch of Archiving and Compliance for Yammer, the popular enterprise social network.

For more information on Archiving and Compliance for Yammer, I spoke with Sam Kolbert-Hyle, vice president of business development and strategic initiatives at Smarsh.

Listen to the podcast below to learn how these collaboration tools can now be used without sacrificing compliance.

PODCAST: Financial advisers don’t need to tweet or like to get social media benefits

Posted on October 18, 2012 by in Podcast, Social Media

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Tim Walker, Marketing Product Manager for Socialware

Some financial advisers are under the impression that the only way to benefit from social media is to tweet on Twitter or propagate Likes on Facebook. That’s just not true.

Advisers can benefit from social media simply by listening to what others are saying, a technique called “social listening.”

Unfortunately, most software designed to survey the social landscape for relevant updates is targeted to huge enterprises with recognized brands and millions of customers (think Coca-Cola, Southwest Airlines, etc.). Tools like Radian6 start at $5,000 per month, well beyond the reach of nearly all independent advisers.

Now, Socialware, a social media compliance software provider, just announced its own social listening software called Social Network Listening.

To get more insight on how Social Network Listening can help financial professionals, I connected with Tim Walker, Marketing Program Manager for Socialware for the following podcast.

View more information about Social Network Listening at Socialware.com.

One item of note: Social Network Listening is currently targeted to institutional financial services companies and broker-dealers, but Walker said that sales to independent advisers is on Socialware’s roadmap for the product.

RegEd announces agreement to acquire Arkovi: What financial advisers need to know

Posted on September 17, 2012 by in Compliance, Social Media

This morning, compliance and risk management solutions provider RegEd announced an agreement to acquire social media archiving vendor Arkovi.

Click here to view the full press release RegEd Announces Agreement to Acquire Arkovi, the Award-Winning Financial Services Provider of Social Media Archiving and Surveillance.

Terms of the acquisition were not disclosed.

To get more details on the announcement, I invited RegEd CEO John Schobel and Arkovi CEO Blane Warrene to a Google+ Hangout. Below is the replay of that Hangout so you can hear from each company’s CEO about the acquisition and respective plans for the future.

PODCAST: Smarsh president Stephen Marsh addresses Pinterest and compliance

Posted on August 29, 2012 by in Compliance, Podcast, Social Media

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Founder of email archiving provider says advisers can use Pinterest without skirting compliance requirements

I had the opportunity to connect with Stephen Marsh, Founder and CEO of Smarsh, Inc., a company well-known for its email and social media archiving services.

Smarsh Founder and CEO Stephen Marsh

By now, most advisers are aware of multiple archiving solutions for social media websites like Facebook, LinkedIn, and Twitter, but it’s not so clear whether updates to emerging social media sites like Pinterest can also be archived.

In this podcast, Marsh shares information on his company’s Web Archiving product and how it allows advisers to “pin” updates to Pinterest and archive them for compliance purposes.

Marsh also addresses the company’s annual Electronic Communications Compliance Survey report with key statistics.

After listening to the podcast, use the following link to download the free compliance survey: 2012 Electronic Communications Compliance Survey

Click to view/download the PDF podcast transcript.

What are social media best practices for advisers? Find out at TDAI National 2012

Posted on January 30, 2012 by in Social Media

So you hear over and over that in order to build your profile as an adviser today, you need to be active in social media. Ok, so where to begin?

If you’re attending the TD Ameritrade Institutional 2012 National Conference this week, you can get your fill of social media tactics from a variety of subject matter experts.

I’ve been asked to facilitate conversations with conference attendees in TD Ameritrade’s Social Media Lab Thursday and Friday, February 2 and 3. Appearing with me in the Social Media Tactics room throughout each day are Marie Swift of Impact Communications, Brett Farmiloe of Blind Society, and Caitlin Zucal of Arkovi.

The Social Media Lab will also have three other rooms, covering the topics of social media compliance, website optimization, and best practices for LinkedIn.

So come visit the Social Media Lab and bring all the questions you have. I’ll be on hand starting at 2:00pm Thursday 2/2 and also at 4:00pm Friday 2/3. No question will be refused!